{"title": "Alice + Olivia x Coca-Cola", "start": "2026-11-06T11:00:00-05:00", "end": "2026-11-08T18:00:00-05:00", "place": "The Little Shop", "address": "Front Street 252", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "party-club", "tags": ["occasion"], "description": "An immersive takeover of The Little Shop, a hidden speakeasy in Manhattan, transformed into an Alice + Olivia x Coca-Cola world. Fashion brand Alice + Olivia marks the launch of its Coca-Cola collaboration with the takeover of the space.", "url": "https://noky.io/en/new-york/events/alice-olivia-x-coca-cola-124726/", "official_url": "", "image": "https://noky.io/images/99599e109b328ce72b80e7a0ae6ea19f2eb9583d141fd9a352235cbcd0923352-2000.webp", "dates": [{"start": "2026-11-06T11:00:00-05:00", "end": "2026-11-08T18:00:00-05:00", "place": "The Little Shop", "address": "Front Street 252", "tickets": ""}], "similar": [{"title": "OPI x M&M'S Mobile Bodega", "start": "2026-11-05T11:00:00-05:00", "end": "2026-11-05T18:00:00-05:00", "place": "M&M'S New York, Broadway, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "festivals-street", "tags": ["occasion/hanukkah"], "description": "The OPI x M&M'S Mobile Bodega is a pop-up in Times Square celebrating the launch of OPI's limited-edition holiday collection made in collaboration with M&M'S. The two brands, known for their love of color, creativity and nostalgia, transform Times Square into the ultimate holiday destination with the \"Get Your Stocking Sweetened\" experience. Visitors can explore the colorful, candy-inspired activation, get an up-close look at the new collection, and enjoy a few sweet surprises.", "url": "https://noky.io/en/new-york/events/opi-x-mms-mobile-bodega-75718/", "official_url": "", "image": "https://noky.io/images/7bf9cb6c8fd07d3815c9b5ee1f3003a8505c592313062613dbda0ea9ca914111-1200.webp"}, {"title": "Ruby Kisses X Aokō Matcha Pop-Up", "start": "2026-11-08T13:00:00-05:00", "end": "2026-11-08T17:00:00-05:00", "place": "Aoko Matcha - West Village, Bleecker Street, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "festivals-street", "tags": ["food-drink/tea"], "description": "A pop-up where Ruby Kisses Cosmetics teams up with Aokō Matcha in the West Village. Visitors can sip a new matcha drink, try shades of Juicy Glass Stain, get free gifts, and take photos in a photo booth.", "url": "https://noky.io/en/new-york/events/ruby-kisses-x-aoko-matcha-pop-up-115435/", "official_url": "", "image": "https://noky.io/images/9ac060c360cfd70b27fcb9a1b44085475327d3c5bbf2f71302facfe7faf2ac89-2000.webp"}, {"title": "Eyes on NYC", "start": "2026-11-06T08:00:00-05:00", "end": "2026-11-07T18:00:00-05:00", "place": "THE ELK on Mott, Mott Street, Manhattan, New York, NY, USA", "address": "", "price": "", "price_from": null, "price_to": null, "category": "food-drink", "tags": ["food-drink"], "description": "Eyes on NYC is a collaboration between the fragrance brand L'époque Parfums and the café THE ELK on Mott in Nolita. Visitors can order an EYES ON ME Matcha Latte, with the first 25 drinks each day complimentary and every purchase including a sample of the brand's newest scent while supplies last. The full L'époque range, including EYES ON ME, can be shopped at both Scent Bar locations in Nolita and Williamsburg all weekend long.", "url": "https://noky.io/en/new-york/events/eyes-on-nyc-124727/", "official_url": "", "image": "https://noky.io/images/189284babde9f8d96bb8bc58a222880e23d6e5eaaeded981c48f5aa8ddb4fcaf-1200.webp"}, {"title": "Retail Therapy Pop-Up", "start": "2026-11-06T12:00:00-05:00", "end": "2026-11-06T18:00:00-05:00", "place": "178 Bleecker Street, NYC, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "markets", "tags": ["occasion/christmas", "food-drink"], "description": "Retail Therapy Pop-Up is a holiday sample sale in Manhattan where visitors can shop small businesses offering jewelry, vintage designer pieces, accessories, beauty, and fashion at deals. It is presented by RETAIL THERAPY, which shares daily updates and behind-the-scenes looks on Instagram at @retailtherapysamplesale. The lineup includes NYC small businesses such as RPZL, DrewezBeadz, Oxalisbliss, and others, with free lattes for the first 100 guests courtesy of Got Mine and giveaways plus PR bags courtesy of Bombas and Got Mine.", "url": "https://noky.io/en/new-york/events/retail-therapy-pop-up-108003/", "official_url": "https://partiful.com/e/F4KfLI7p5fTrzjrYoIAj?c=BM3rtcpZ", "image": "https://noky.io/images/c61d9c2562bcecc1753b6e582860f3e39b74940773f3e594c7a720fb750ada22-2000.webp"}, {"title": "Made by Mitchell Meets NYC", "start": "2026-11-14T10:00:00-05:00", "end": "2026-11-15T17:00:00-05:00", "place": "Panther Coffee", "address": "Greene Street 131, 10012 New York", "price": "", "price_from": null, "price_to": null, "category": "markets", "tags": ["diy"], "description": "Made by Mitchell Meets NYC is a pop-up shop where visitors can shop the viral palettes loved by the beauty community. It is run by Made by Mitchell together with Shopify NY, whose pro makeup artists help visitors with their glam. Guests can test and swatch the top-selling palettes they have seen on their feed and find the best shades to match their complexion with support from Mitchell and his makeup artists.", "url": "https://noky.io/en/new-york/events/made-by-mitchell-meets-nyc-115438/", "official_url": "", "image": "https://noky.io/images/15298ff503576671af2fb7ea272b599edda8389552fa14331c359602e6de671d-1200.webp"}, {"title": "TAG Heuer x Time+Tide: Exclusive Launch Party NYC", "start": "2026-11-11T18:00:00-05:00", "end": "2026-11-11T20:30:00-05:00", "place": "TIME+TIDE Watches NYC, Broome Street, New York, NY, USA", "address": "", "price": "Complimentary", "price_from": "0.00", "price_to": "0.00", "category": "party-club", "tags": [], "description": "An exclusive launch party celebrating a new timepiece by TAG Heuer and Time+Tide. Guests can be among the first in the US to experience the watch hands-on, explore its design details, and hear from Time+Tide's Zach Blass and TAG Heuer about the collaboration. The evening offers Australian wine and spirits, canapés, and time with the watch community; admission is complimentary and requires RSVP, with a smart casual dress code.", "url": "https://noky.io/en/new-york/events/tag-heuer-x-timetide-exclusive-launch-party-nyc-124734/", "official_url": "", "image": "https://noky.io/images/cade8abb0ba7fade1e4b5af819f0ea2db5697d5bd9f24887f9bc62948c3c9f3f-600.webp"}, {"title": "Coffee Cart-esia", "start": "2026-11-12T09:00:00-05:00", "end": "2026-11-12T13:00:00-05:00", "place": "353 West St, New York, NY 10014", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "category": "food-drink", "tags": ["food-drink/coffee"], "description": "Coffee Cart-esia is a free coffee pop-up in Manhattan. The team at Cartesia, who build fast, expressive voice models, will serve it; their voice models Sonic 3.6 and Ink-2 take the orders, and visitors can meet the team behind them and get caffeinated.", "url": "https://noky.io/en/new-york/events/coffee-cart-esia-124737/", "official_url": "", "image": "https://noky.io/images/e4fc91e5029f496ee4bbafd4e04fbff6c646abe17efce57936b9d30c157a1cad-1200.webp"}, {"title": "The Maison L'Occitane Holiday House", "start": "2026-11-06T11:00:00-05:00", "end": "2026-11-08T18:00:00-05:00", "place": "16 West 10th Street, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "festivals-street", "tags": ["occasion/christmas"], "description": "The Maison L'Occitane Holiday House is a holiday weekend event held at L'OCCITANE's NYC Provençal home in Manhattan. The beauty brand L'OCCITANE invites guests to enjoy festive surprises, exclusive merchandise and gifts with purchase. The first 100 guests daily receive complimentary limited-edition gift sets while supplies last.", "url": "https://noky.io/en/new-york/events/the-maison-loccitane-holiday-house-115432/", "official_url": "", "image": "https://noky.io/images/e7eaca96c92a2b774932f7e84fe1bb6256c29018928e11350b08f55fea98f53f-1200.webp"}, {"title": "Bar Keeper's Friend Mini Market Pop-Up", "start": "2026-11-07T10:00:00-05:00", "end": "2026-11-07T14:00:00-05:00", "place": "80 Pearl St, Brooklyn, NY 11201", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "category": "markets", "tags": ["occasion/christmas"], "description": "Bar Keeper's Friend hosts The Mini Market, a free pop-up at the Brooklyn Flea in DUMBO celebrating its exclusive holiday product launch. Visitors can try a claw machine to win a free Mini, grab complimentary bagels with the Brownstone Boys, and meet vintage connoisseur Nancy Cavaliere.", "url": "https://noky.io/en/new-york/events/bar-keepers-friend-mini-market-pop-up-67344/", "official_url": "", "image": "https://noky.io/images/00f6052769b26462c8d126a50a2495cd059d4a6b81023a51b9e57d296acfee79-2000.webp"}]}