{"title": "Dr. ForHair's Scalp Scan on the Wheel", "start": "2026-11-06T12:00:00-05:00", "end": "2026-11-06T18:00:00-05:00", "place": "Union Square", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "food-drink", "tags": ["diy/cosmetics"], "description": "Dr. ForHair's Scalp Scan on the Wheel brings personalized scalp analysis to New York City this fall, offering free one-on-one scalp scans that reveal what your scalp actually needs. The brand Dr. ForHair runs the tour, stopping in Times Square on October 30 and 31, with other stops at 34th Street and Union Square. At every stop you can also shop Dr. ForHair at Sephora.", "url": "https://noky.io/en/new-york/events/dr-forhairs-scalp-scan-on-the-wheel-67273/", "official_url": "", "image": "https://noky.io/images/c3e4f450f513343f45b697c72e4b8bb1151876a3a8efb4f8144e2bad45a2c5fd-2000.webp", "dates": [{"start": "2026-11-06T12:00:00-05:00", "end": "2026-11-06T18:00:00-05:00", "place": "Union Square", "address": "", "tickets": ""}, {"start": "2026-11-07T12:00:00-05:00", "end": "2026-11-07T18:00:00-05:00", "place": "Union Square", "address": "", "tickets": ""}], "similar": [{"title": "Shop, Sip & Go Wild With Alpyn at Sephora SoHo", "start": "2026-10-30T12:00:00-04:00", "end": "2026-10-30T18:00:00-04:00", "place": "557 Broadway, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "https://www.eventbrite.com/e/shop-sip-go-wild-with-alpyn-at-sephora-soho-tickets-2003419801557", "category": "food-drink", "tags": ["diy/cosmetics"], "description": "Shop, Sip & Go Wild With Alpyn at Sephora SoHo is a one-day beauty event at Sephora SoHo. Alpyn Beauty brings Jackson Hole to SoHo with coffee from The Alpyn Café, a Skin in the Wild photobooth, spin to win with any Alpyn purchase, and a chance to try the new Barrier Repair Serum. Guests who RSVP receive a secret code by email that unlocks a free drink and free Alpyn swag at the Alpyn table inside the store. The swag is limited to the first 200 RSVPs, so arriving early is advised.", "url": "https://noky.io/en/new-york/events/shop-sip-go-wild-with-alpyn-at-sephora-soho-67307/", "official_url": "", "image": "https://noky.io/images/77c92252bfcf3360031066d04dec619d9bc744b514cc4f89494811815fa8d518-1200.webp"}, {"title": "Neutrogena Halloween Pop-Up", "start": "2026-10-30T15:00:00-04:00", "end": "2026-10-30T21:00:00-04:00", "place": "North 6th Street & Berry Street, Brooklyn, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "https://www.nycforfree.co/events/neutrogena-halloween-pop-up", "category": "festivals-street", "tags": ["occasion/halloween"], "description": "Neutrogena Halloween Pop-Up is a one-day spooky beauty pop-up taking over the corner of North 6th Street and Berry Street in Williamsburg, Brooklyn. Neutrogena is behind it, spotlighting its Makeup Remover Wipes as an easy way to wipe away even intense Halloween makeup while helping maintain the skin's essential hydration. Visitors can use complimentary wipes, refresh their costume makeup or glam look at glam station touch-ups with vanity mirrors and Hydro Boost Lip Oils, and pose at the mirror photo wall and photo booth. Joining Neutrogena's TYB community offers additional perks, including Neutrogena minis and sweet treats.", "url": "https://noky.io/en/new-york/events/neutrogena-halloween-pop-up-75714/", "official_url": "", "image": "https://noky.io/images/d39663bdb6b451fb5971b6a73306adcdb2e85fe7d646e80cc64092d5b84b89bb-2000.webp"}, {"title": "Bounce Back with OLAY Super", "start": "2026-11-02T10:00:00-05:00", "end": "2026-11-02T16:00:00-05:00", "place": "10 Columbus Circle, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["sport/running/marathon", "food-drink"], "description": "Bounce Back with OLAY Super is a pop-up outside The Shops at Columbus Circle for runners after the 26.2-mile race, when their skin needs it the most. OLAY is behind it: visitors can snap a photo-op picture with a custom keychain, get a free bag charm with their photo and NYC-themed charms from Brooklyn Charm, and receive a free OLAY Super Serum to help their skin bounce back with a radiant glow.", "url": "https://noky.io/en/new-york/events/bounce-back-with-olay-super-67334/", "official_url": "", "image": "https://noky.io/images/b98839c0b49f16d762ea85fdce68f55c46473ccbad40d13c3899d5d9ab8c89cd-2000.webp"}, {"title": "The World's Borough's Spooky Scavenger Hunt", "start": "2026-10-31T11:00:00-04:00", "end": "2026-10-31T16:00:00-04:00", "place": "NYC DSA Office", "address": "10002", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "tours", "tags": ["occasion/halloween", "society/activism"], "description": "The World's Borough's Spooky Scavenger Hunt is a scavenger hunt through Senate District 12 in Queens. It is co-hosted by Aber for Senate and NYC DSA's WG: Budget. Teams of up to five, or solo participants assigned to a team, follow clues to sites across the district, learn about them and help get out the vote. Prizes include a $100 gift card to a local restaurant, drinks at the social afterwards, and tote bags.", "url": "https://noky.io/en/new-york/events/the-worlds-boroughs-spooky-scavenger-hunt-54465/", "official_url": "", "image": "https://noky.io/images/a796dd7166c6755ba4ff3b38443de787b9ffc7f41761a5cf9f2f1eaec6b83325-1200.webp"}, {"title": "Starbucks Refresher Residency NYC Sampling Tour", "start": "2026-09-24T13:00:00-04:00", "end": "2026-10-31T18:00:00-04:00", "place": "", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "food-drink", "tags": ["food-drink"], "description": "The Starbucks Refresher Residency NYC Sampling Tour is a street sampling event giving away nearly 500,000 free bottles across New York City. Trucks from the tour pop up six days a week throughout Manhattan, Brooklyn and Queens starting September 24, with this stop at Grand Central at 42nd St & Lexington Ave. Visitors can mix the Refresher Concentrate with their beverage of choice for an easy, customizable sip. The stop runs from 1 PM to 7 PM.", "url": "https://noky.io/en/new-york/events/starbucks-refresher-residency-nyc-sampling-tour-67267/", "official_url": "", "image": "https://noky.io/images/93835a8ee14e19925b2917c160e09d340a8f1f9df6567dc7f0b2a506da2d8561-1200.webp"}, {"title": "Fall Splendor Tour", "start": "2026-10-31T11:00:00-04:00", "end": "2026-10-31T12:15:00-04:00", "place": "Brooklyn Botanic Garden", "address": "Washington Avenue at Montgomery Street, Brooklyn, NY", "price": "Included with Garden admission", "price_from": null, "price_to": null, "tickets_url": "", "category": "tours", "tags": [], "description": "Fall Splendor Tour is a guided walk to see autumn foliage without leaving the city. It is offered by Brooklyn Botanic Garden and shows colorful black tupelos and maples, golden ginkgos, scarlet Liberty Oaks, and orange and red sumacs. The tour is included with Garden admission and needs no registration, though it may be canceled in bad weather. It meets on Magnolia Plaza by the building steps.", "url": "https://noky.io/en/new-york/events/fall-splendor-tour-51534/", "official_url": "https://www.bbg.org/visit/event/fall_splendor", "image": "https://noky.io/images/d661b0c815b4ffa0c62d9262b6a35815a386d2abab3ed2637ad6008087255616-1200.webp"}, {"title": "Helmet Fittings & Distribution Sponsored by Council Member Julie Menin", "start": "2026-11-01T11:00:00-05:00", "end": null, "place": "John Jay Park: East 77th Street & Cherokee Place, Manhattan", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "workshops-courses", "tags": ["society/road-safety", "sport/cycling"], "description": "A helmet fitting and distribution event at John Jay Park in Manhattan. It is sponsored by Council Member Julie Menin. Helmets are fitted and given out to attendees. It is part of the NYC DOT's bike safety programming.", "url": "https://noky.io/en/new-york/events/helmet-fittings-distribution-sponsored-by-council-member-jul-54429/", "official_url": "", "image": ""}, {"title": "Fall Foliage Tour", "start": "2026-11-05T13:00:00-05:00", "end": null, "place": "Snug Harbor", "address": "", "price": "$10 & Under", "price_from": "10.00", "price_to": "10.00", "tickets_url": "https://snugharbor.my.salesforce-sites.com/ticket/#/events/a0SQg000009tT4DMAU", "category": "tours", "tags": ["nature/plants/trees"], "description": "Fall Foliage Tour is a guided walk through Snug Harbor at the peak of its autumn color. It begins at Chapel Road, winds through the Pond Garden, and ends in the Chinese Scholar's Garden. The tour is run by Snug Harbor, New York City's only culture park, and takes place rain or shine. It is funded in part by the New York State Department of Environmental Conservation's Urban and Community Forestry Program and by the New York City Council through A Greener NYC.", "url": "https://noky.io/en/new-york/events/fall-foliage-tour-77022/", "official_url": "https://snug-harbor.org/event/fall-foliage-tour-2/?slot_id=22834", "image": "https://noky.io/images/4bca7e648969075a47b8c012ae35b4cab7b5eed16c21b70fd61e4e67564969e0-1200.webp"}, {"title": "Spooky Glam Bar at HYPER GROUND", "start": "2026-10-30T00:00:00-04:00", "end": "2026-10-31T00:00:00-04:00", "place": "The Shops & Restaurants at Hudson Yards, Level 1", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "workshops-courses", "tags": ["occasion/halloween", "diy"], "description": "Spooky Glam Bar at HYPER GROUND is a Halloween trick-or-treat stop at HYPER GROUND. Visitors can get a quick Halloween makeup look from a professional makeup artist. Each guest also receives a complimentary trick-or-treat K-beauty sample. The event takes place on Level 1 of The Shops & Restaurants at Hudson Yards.", "url": "https://noky.io/en/new-york/events/spooky-glam-bar-at-hyper-ground-71315/", "official_url": "https://www.hudsonyardsnewyork.com/events/spooky-glam-bar-hyper-ground", "image": "https://noky.io/images/e244cc03475f3aa12eebc7ce290db5e71bde1726f9c1082fe619b2ecb1d37701-1200.webp"}, {"title": "Seasonal Highlights Tour", "start": "2026-10-30T13:00:00-04:00", "end": "2026-10-30T14:00:00-04:00", "place": "Brooklyn Botanic Garden", "address": "Washington Avenue at Montgomery Street, Brooklyn, NY", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "https://feverup.com/m/257882", "category": "tours", "tags": ["nature/gardening"], "description": "The Seasonal Highlights Tour is a free guided walk discovering the garden's early-fall foliage, fruits, and flowers. It is led by trained Garden Guides at Brooklyn Botanic Garden, meeting on Magnolia Plaza by the building steps. The walk runs Tuesday through Sunday from 1 to 2 p.m., from September 8 to October 31, 2026, and is included with Garden admission. No registration is necessary and no groups are allowed, and tours can be canceled due to inclement weather.", "url": "https://noky.io/en/new-york/events/seasonal-highlights-tour-51530/", "official_url": "", "image": "https://noky.io/images/16e1b631a1c3c695f0c85d0efa5b0c6e3ec853f6b993f995c90c865140950717-1200.webp"}, {"title": "Nathan Fielder Look-Alike Contest", "start": "2026-11-07T13:00:00-05:00", "end": "2026-11-07T15:00:00-05:00", "place": "New York, NY 10012", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "comedy", "tags": ["comedy"], "description": "A free look-alike contest where people compete to see who most resembles Nathan Fielder, held at Washington Square Park. It is organized by NYC for FREE, a site that has listed freebies, events, and giveaways in New York City since 2019. Attendees can stop by the Dumbest Starbucks for free coffee and show off their most convincing Nathan impression. The winner receives a framed 'Certificate of Really Good Grades' from one of Canada's top business schools and a $50 gas gift card.", "url": "https://noky.io/en/new-york/events/nathan-fielder-look-alike-contest-67342/", "official_url": "", "image": ""}, {"title": "Washington Heights: Full Body Acupuncture", "start": "2026-11-04T04:00:00-05:00", "end": "2026-11-04T11:00:00-05:00", "place": "Washington Heights Drop-In Center, 500 W. 180th St, New York, NY, 10033, United States", "address": "", "price": "Free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "workshops-courses", "tags": ["wellness/acupuncture"], "description": "Washington Heights: Full Body Acupuncture is a free drop-in session offering acupuncture needles applied around the whole body to help reduce stress and relieve pain. It is run by OnPoint NYC, an organization that provides judgment-free care, dignity, and a community of love to its participants. The service is available without an appointment, with a break in the middle of the day.", "url": "https://noky.io/en/new-york/events/washington-heights-full-body-acupuncture-54599/", "official_url": "https://onpointnyc.org/event/washington-heights-full-body-acupuncture/2026-10-28/", "image": ""}, {"title": "SKULLPANDA Off Mode Experience", "start": "2026-10-16T10:00:00-04:00", "end": "2026-11-30T19:00:00-05:00", "place": "423 West 14th Street, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "exhibitions-museums", "tags": ["art/design"], "description": "SKULLPANDA Off Mode Experience is an immersive experience in New York City built around the world of SKULLPANDA. Visitors can step into that world, explore it, and get their hands on exclusives and NYC-only collectibles. It runs at 423 West 14th Street from October 16 through November 30, 2026.", "url": "https://noky.io/en/new-york/events/skullpanda-off-mode-experience-67270/", "official_url": "", "image": "https://noky.io/images/bf36189ee7c9e003225f1e7c4715e7d26301dbb54f74519c1b67cf8deb75c8c6-1200.webp"}, {"title": "HOKA Fly Station", "start": "2026-10-30T13:00:00-04:00", "end": "2026-10-30T20:00:00-04:00", "place": "96 N 5th St, Brooklyn, NY 11249", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["music/electronic/dj", "sport/running/marathon", "occasion/new-york-city-marathon"], "description": "HOKA Fly Station is a live pop-up destination held over marathon weekend, built around the sound, movement, and energy of New York City. Running shoe brand HOKA hosts it, with food from Nick + Sons and ultramarathon runner and chef Christopher LaMagna, beverages from OM Juices, and music curated by A—Z Radio (Wax Studios) with a rotating selection of local NYC DJs. Visitors can also customize a special HOKA tote bag with LQQK Studios.", "url": "https://noky.io/en/new-york/events/hoka-fly-station-67302/", "official_url": "", "image": "https://noky.io/images/da54c6617dd103634f9ad144dd63ddbd9b9af9cdf575b964daa23ddc6eeaafda-2000.webp"}, {"title": "Madewell Reading Room Outpost", "start": "2026-10-24T10:00:00-04:00", "end": "2026-11-06T20:00:00-05:00", "place": "565 Broadway, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": ["literature/books"], "description": "A book-swap pop-up inside a clothing store, where visitors can take a book and leave a book. It is a Reading Room outpost set up at several Madewell stores in Manhattan, running through November 6.", "url": "https://noky.io/en/new-york/events/madewell-reading-room-outpost-67275/", "official_url": "", "image": "https://noky.io/images/965db24cba4c98581b46deb0dc89d294dfea940399bbdecac7dcda99c72571a2-1200.webp"}, {"title": "Kiehl's Williamsburg Grand Opening", "start": "2026-11-06T16:00:00-05:00", "end": "2026-11-06T23:00:00-05:00", "place": "193 Bedford Avenue, Brooklyn, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "https://www.eventbrite.com/e/kiehls-williamsburg-grand-opening-party-tickets-2002591790955?aff=oddtdtcreator", "category": "festivals-street", "tags": ["occasion/opening"], "description": "Kiehl's Williamsburg Grand Opening is a three-day celebration welcoming the Williamsburg community to the skincare brand's new Brooklyn location. The Friday night grand opening party features a ribbon cutting with a gift for the first 100 guests, complimentary skin analyses, a calligrapher customizing swag, and music by DJKillaCourt. Starting in the evening, guests can shop then sip at a sidewalk speakeasy with Kiehl's-inspired drinks for purchase by Vera Cruz. The weekend continues with a community day of one-on-one shopping, hand massages and free samples, plus a pup day with treats and product demos.", "url": "https://noky.io/en/new-york/events/kiehls-williamsburg-grand-opening-75719/", "official_url": "https://www.eventbrite.com/e/kiehls-williamsburg-grand-opening-party-tickets-2002591790955?aff=oddtdtcreator", "image": "https://noky.io/images/5c4ca285488ae280fc0f05fb9065d3b9ffd87b050fd96ec0c1752f852a72b84b-2000.webp"}]}