{"title": "EIRO x Matcha Lab", "start": "2026-11-07T12:00:00-05:00", "end": "2026-11-08T19:00:00-05:00", "place": "154 Orchard Street NYC", "address": "", "price": "", "price_from": null, "price_to": null, "category": "food-drink", "tags": ["food-drink/tea/matcha"], "description": "A pop-up tasting where EIRO offers guests a first-ever sip of Matcha Lab's new Extra Matcha Dirty drink, alongside a little shopping. The event runs November 7–8 from 12 to 7 PM, with 30 complimentary mini cups per day, first come, first served and no purchase necessary, ahead of Matcha Lab's official opening on November 13th.", "url": "https://noky.io/en/new-york/events/eiro-x-matcha-lab-135599/", "official_url": "", "image": "https://noky.io/images/5f93fed7a0a2e8899985438948907c1f7043ee0f8fc3f3e27f3206d189c74484-1200.webp", "dates": [{"start": "2026-11-07T12:00:00-05:00", "end": "2026-11-08T19:00:00-05:00", "place": "154 Orchard Street NYC", "address": "", "tickets": ""}], "similar": [{"title": "Ruby Kisses X Aokō Matcha Pop-Up", "start": "2026-11-08T13:00:00-05:00", "end": "2026-11-08T17:00:00-05:00", "place": "Aoko Matcha - West Village, Bleecker Street, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "festivals-street", "tags": ["food-drink/tea"], "description": "A pop-up where Ruby Kisses Cosmetics teams up with Aokō Matcha in the West Village. Visitors can sip a new matcha drink, try shades of Juicy Glass Stain, get free gifts, and take photos in a photo booth.", "url": "https://noky.io/en/new-york/events/ruby-kisses-x-aoko-matcha-pop-up-115435/", "official_url": "", "image": "https://noky.io/images/9ac060c360cfd70b27fcb9a1b44085475327d3c5bbf2f71302facfe7faf2ac89-2000.webp"}, {"title": "IQBAR NYC Pop-Up", "start": "2026-11-07T12:30:00-05:00", "end": "2026-11-07T17:00:00-05:00", "place": "Bedford Studio", "address": "Bedford Street 62, 10014 New York", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "food-drink", "tags": ["food-drink"], "description": "IQBAR NYC Pop-Up is an afternoon pop-up in the West Village with sips, bites, and good company. IQBAR, a brand making functional nutrition delicious with clean ingredients that fuel both brain and body, serves coffee, matcha, and IQMIX functional drink mixes alongside seasonal IQBAR flavors and new limited-edition Indulgent Protein Bites.", "url": "https://noky.io/en/new-york/events/iqbar-nyc-pop-up-124729/", "official_url": "https://partiful.com/e/jrdPtdJ8okM7sPHNPKvp?c=umlyZuQj", "image": "https://noky.io/images/b7d7a9a620839f94bf5b6a67835d6e10dd3f1469eb367d6842a4d5cc465abcc6-2000.webp"}, {"title": "Sunday Sips with Plentea Matcha", "start": "2026-11-08T09:00:00-05:00", "end": null, "place": "Brooklyn Bridge lobby", "address": "", "price": "", "price_from": null, "price_to": null, "category": "food-drink", "tags": ["food-drink/tea/matcha"], "description": "A complimentary matcha pop-up called Sunday Sips with Plentea Matcha, held in the lobby where guests can enjoy a free cup of matcha. It features Plentea Matcha, founded by Jessica Cardenas, who drew on a decade with UNICEF and her Nutritional Sciences background at Cornell. The brand honors traditional Japanese practices of nourishment through matcha while supporting sustainable programs in underserved communities, including nourishment programs for the Lower Eastside Girls Club such as a rooftop garden for girls ages 8-18.", "url": "https://noky.io/en/new-york/events/sunday-sips-with-plentea-matcha-50767/", "official_url": "", "image": "https://noky.io/images/08434b39ded7599a2443d95239680f3ab02210d998f502c35660bf53bbe251f9-1200.webp"}, {"title": "Eataly Caffè Upper West Side Grand Opening", "start": "2026-11-08T11:00:00-05:00", "end": "2026-11-08T14:00:00-05:00", "place": "2252 Broadway, New York, NY, USA", "address": "", "price": "", "price_from": null, "price_to": null, "category": "food-drink", "tags": ["food-drink/cafe"], "description": "A grand opening celebrating the debut of a new neighborhood caffè on the Upper West Side. It is run by Eataly, which will serve espresso from its own 100% arabica beans, sweet and savory pastries, Roman-style pizza alla pala, and grab-and-go bites. To mark the occasion, the first 100 guests in line on opening day receive gifts, and the following weekend offers complimentary mini hot chocolates and fall-inspired flower bouquets while supplies last. If it rains, the pop-up cart and florals move to November 14 and 15.", "url": "https://noky.io/en/new-york/events/eataly-caffe-upper-west-side-grand-opening-124725/", "official_url": "https://www.eataly.com/us_en/stores/caffe-upper-west-side", "image": "https://noky.io/images/1d12e7d300e1cf2c0d5ed9a7ad1a49f94f86be1842463e3e826b0026884ab9ea-1200.webp"}, {"title": "Eyes on NYC", "start": "2026-11-06T08:00:00-05:00", "end": "2026-11-07T18:00:00-05:00", "place": "228 Mott Street, New York, NY 10012", "address": "", "price": "", "price_from": null, "price_to": null, "category": "food-drink", "tags": ["food-drink"], "description": "Eyes on NYC is a collaboration between the fragrance brand L'époque Parfums and the café THE ELK on Mott in Nolita. Visitors can order an EYES ON ME Matcha Latte, with the first 25 drinks each day complimentary and every purchase including a sample of the brand's newest scent while supplies last. The full L'époque range, including EYES ON ME, can be shopped at both Scent Bar locations in Nolita and Williamsburg all weekend long.", "url": "https://noky.io/en/new-york/events/eyes-on-nyc-124727/", "official_url": "", "image": "https://noky.io/images/189284babde9f8d96bb8bc58a222880e23d6e5eaaeded981c48f5aa8ddb4fcaf-1200.webp"}, {"title": "The Sake Loft: Sake Tasting in DUMBO", "start": "2026-11-14T16:00:00-05:00", "end": null, "place": "Starbucks", "address": "Water Street 155, 10038 New York", "price": "", "price_from": null, "price_to": null, "category": "food-drink", "tags": ["food-drink/wine/sake"], "description": "The Sake Loft is a one-day sake tasting and pairing event at The Dumbo Loft in DUMBO, with more than thirty sake on the tables, including three brewed in New York: Dassai Blue, Brooklyn Kura and Kato Sake Works, alongside Hakkaisan, Kikusui, Kenbishi and Yatsushika. Izakaya Juraku is a community partner, contributing ten $40 dining vouchers to the giveaway; general admission offers twelve one-ounce pours and a self-serve snack station, while VIP adds an eight-course pairing menu by Chef Makoto Suzuki of Samurai Mama and Samurai Papa, eight paired premium sake, a welcome drink, a goodie bag and early entry with eight extra pours.", "url": "https://noky.io/en/new-york/events/the-sake-loft-sake-tasting-in-dumbo-131946/", "official_url": "https://www.izakayajuraku.com/events/the-sake-loft-2026", "image": "https://noky.io/images/b12fd5f8635b54b90fdf52e8dacd5711fee0f2f82e7674ba23c02538ef74bb04-1200.webp"}, {"title": "Coffee Cart-esia", "start": "2026-11-12T09:00:00-05:00", "end": "2026-11-12T13:00:00-05:00", "place": "353 West St, New York, NY 10014", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "category": "food-drink", "tags": ["food-drink/coffee"], "description": "Coffee Cart-esia is a free coffee pop-up in Manhattan. The team at Cartesia, who build fast, expressive voice models, will serve it; their voice models Sonic 3.6 and Ink-2 take the orders, and visitors can meet the team behind them and get caffeinated.", "url": "https://noky.io/en/new-york/events/coffee-cart-esia-124737/", "official_url": "", "image": "https://noky.io/images/e4fc91e5029f496ee4bbafd4e04fbff6c646abe17efce57936b9d30c157a1cad-1200.webp"}, {"title": "Meiomi Wines at The Lodge at Bank of America Winter Village at Bryant Park", "start": "2026-11-18T10:00:00-05:00", "end": "2026-11-20T22:00:00-05:00", "place": "Bryant Park", "address": "10018 New York", "price": "$0", "price_from": "0.00", "price_to": "0.00", "category": "food-drink", "tags": ["food-drink/wine", "occasion/christmas"], "description": "Meiomi Wines hosts a festive holiday pop-up at The Lodge at Bank of America Winter Village at Bryant Park, running November 18–20. Guests can sip Meiomi's Pinot Noir and Sauvignon Blanc in a chic seasonal setting with a photobooth and postcard takeaways, available from 10 a.m. to 10 p.m. From 3 to 7 p.m. each day, a voucher can be redeemed for one complimentary glass at The Lodge Bar or Canoe Bar. Guests must be 21 or older with valid ID, and restrictions apply.", "url": "https://noky.io/en/new-york/events/meiomi-wines-at-the-lodge-at-bank-of-america-winter-village-108014/", "official_url": "", "image": ""}]}