{"title": "Eyes on NYC", "start": "2026-11-06T08:00:00-05:00", "end": "2026-11-07T18:00:00-05:00", "place": "THE ELK on Mott, Mott Street, Manhattan, New York, NY, USA", "address": "", "price": "", "price_from": null, "price_to": null, "category": "food-drink", "tags": ["food-drink"], "description": "Eyes on NYC is a collaboration between the fragrance brand L'époque Parfums and the café THE ELK on Mott in Nolita. Visitors can order an EYES ON ME Matcha Latte, with the first 25 drinks each day complimentary and every purchase including a sample of the brand's newest scent while supplies last. The full L'époque range, including EYES ON ME, can be shopped at both Scent Bar locations in Nolita and Williamsburg all weekend long.", "url": "https://noky.io/en/new-york/events/eyes-on-nyc-124727/", "official_url": "", "image": "https://noky.io/images/189284babde9f8d96bb8bc58a222880e23d6e5eaaeded981c48f5aa8ddb4fcaf-1200.webp", "dates": [{"start": "2026-11-06T08:00:00-05:00", "end": "2026-11-07T18:00:00-05:00", "place": "THE ELK on Mott, Mott Street, Manhattan, New York, NY, USA", "address": "", "tickets": ""}], "similar": [{"title": "Ruby Kisses X Aokō Matcha Pop-Up", "start": "2026-11-08T13:00:00-05:00", "end": "2026-11-08T17:00:00-05:00", "place": "Aoko Matcha - West Village, Bleecker Street, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "festivals-street", "tags": ["food-drink/tea"], "description": "A pop-up where Ruby Kisses Cosmetics teams up with Aokō Matcha in the West Village. Visitors can sip a new matcha drink, try shades of Juicy Glass Stain, get free gifts, and take photos in a photo booth.", "url": "https://noky.io/en/new-york/events/ruby-kisses-x-aoko-matcha-pop-up-115435/", "official_url": "", "image": "https://noky.io/images/9ac060c360cfd70b27fcb9a1b44085475327d3c5bbf2f71302facfe7faf2ac89-2000.webp"}, {"title": "The Maison L'Occitane Holiday House", "start": "2026-11-06T11:00:00-05:00", "end": "2026-11-08T18:00:00-05:00", "place": "16 West 10th Street, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "festivals-street", "tags": ["occasion/christmas"], "description": "The Maison L'Occitane Holiday House is a holiday weekend event held at L'OCCITANE's NYC Provençal home in Manhattan. The beauty brand L'OCCITANE invites guests to enjoy festive surprises, exclusive merchandise and gifts with purchase. The first 100 guests daily receive complimentary limited-edition gift sets while supplies last.", "url": "https://noky.io/en/new-york/events/the-maison-loccitane-holiday-house-115432/", "official_url": "", "image": "https://noky.io/images/e7eaca96c92a2b774932f7e84fe1bb6256c29018928e11350b08f55fea98f53f-1200.webp"}, {"title": "Eataly Caffè Upper West Side Grand Opening", "start": "2026-11-06T15:00:00-05:00", "end": "2026-11-06T16:00:00-05:00", "place": "2252 Broadway, New York, NY, USA", "address": "", "price": "", "price_from": null, "price_to": null, "category": "food-drink", "tags": ["food-drink/cafe"], "description": "A grand opening celebrating the debut of a new neighborhood caffè on the Upper West Side. It is run by Eataly, which will serve espresso from its own 100% arabica beans, sweet and savory pastries, Roman-style pizza alla pala, and grab-and-go bites. To mark the occasion, the first 100 guests in line on opening day receive gifts, and the following weekend offers complimentary mini hot chocolates and fall-inspired flower bouquets while supplies last. If it rains, the pop-up cart and florals move to November 14 and 15.", "url": "https://noky.io/en/new-york/events/eataly-caffe-upper-west-side-grand-opening-124725/", "official_url": "https://www.eataly.com/us_en/stores/caffe-upper-west-side", "image": "https://noky.io/images/1d12e7d300e1cf2c0d5ed9a7ad1a49f94f86be1842463e3e826b0026884ab9ea-1200.webp"}, {"title": "Pharmacie Dieux", "start": "2026-11-06T11:00:00-05:00", "end": "2026-11-08T18:00:00-05:00", "place": "251 Elizabeth Street, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "markets", "tags": [], "description": "Pharmacie Dieux is a pop-up shop in Manhattan where visitors can browse and buy the full Dieux lineup. It is hosted by the skincare brand Dieux, running over three days. Guests can get free samples, exclusive gifts with purchase and chances to win prizes, receive personalized skincare guidance from the Dieux team, and enjoy treats from Librae Bakery and BonBon Candy while supplies last.", "url": "https://noky.io/en/new-york/events/pharmacie-dieux-91719/", "official_url": "", "image": "https://noky.io/images/fcd139240c003d3cad2ca560c61dc4523693a2161a26d69771873f7f87271ffe-1200.webp"}, {"title": "Alice + Olivia x Coca-Cola", "start": "2026-11-06T11:00:00-05:00", "end": "2026-11-08T18:00:00-05:00", "place": "The Little Shop", "address": "Front Street 252", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "party-club", "tags": ["occasion"], "description": "An immersive takeover of The Little Shop, a hidden speakeasy in Manhattan, transformed into an Alice + Olivia x Coca-Cola world. Fashion brand Alice + Olivia marks the launch of its Coca-Cola collaboration with the takeover of the space.", "url": "https://noky.io/en/new-york/events/alice-olivia-x-coca-cola-124726/", "official_url": "", "image": "https://noky.io/images/99599e109b328ce72b80e7a0ae6ea19f2eb9583d141fd9a352235cbcd0923352-2000.webp"}, {"title": "OPI x M&M'S Mobile Bodega", "start": "2026-11-05T11:00:00-05:00", "end": "2026-11-05T18:00:00-05:00", "place": "M&M'S New York, Broadway, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "festivals-street", "tags": ["occasion/hanukkah"], "description": "The OPI x M&M'S Mobile Bodega is a pop-up in Times Square celebrating the launch of OPI's limited-edition holiday collection made in collaboration with M&M'S. The two brands, known for their love of color, creativity and nostalgia, transform Times Square into the ultimate holiday destination with the \"Get Your Stocking Sweetened\" experience. Visitors can explore the colorful, candy-inspired activation, get an up-close look at the new collection, and enjoy a few sweet surprises.", "url": "https://noky.io/en/new-york/events/opi-x-mms-mobile-bodega-75718/", "official_url": "", "image": "https://noky.io/images/7bf9cb6c8fd07d3815c9b5ee1f3003a8505c592313062613dbda0ea9ca914111-1200.webp"}, {"title": "RoC x Reforming Pilates Flatiron Townhouse", "start": "2026-11-07T10:00:00-05:00", "end": "2026-11-07T15:00:00-05:00", "place": "109 West 17th Street, New York, NY 10011, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "food-drink", "tags": ["wellness/beauty"], "description": "RoC x Reforming Pilates Flatiron Townhouse is a pop-up event open to everyone, held at the Reforming Pilates Townhouse in Flatiron, Manhattan, at 109 West 17th Street, New York, NY 10011, USA. RoC and Reforming Pilates are behind it, and it invites visitors to experience more than the reformer. Guests can try RoC's latest skincare innovations including the new Line Smoothing Triple Serum, discover their skin age with a VISIA scan and get a personalized routine, play games, take pictures and score exclusive RoC merch. Completing all the stops earns a complimentary custom drink from sml.wrld.", "url": "https://noky.io/en/new-york/events/roc-x-reforming-pilates-flatiron-townhouse-124730/", "official_url": "", "image": "https://noky.io/images/f1738e1a055e813556b73f4469263e1749295bcaf9c90e377bd47568cad1c438-2000.webp"}, {"title": "Coffee Cart-esia", "start": "2026-11-12T09:00:00-05:00", "end": "2026-11-12T13:00:00-05:00", "place": "353 West St, New York, NY 10014", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "category": "food-drink", "tags": ["food-drink/coffee"], "description": "Coffee Cart-esia is a free coffee pop-up in Manhattan. The team at Cartesia, who build fast, expressive voice models, will serve it; their voice models Sonic 3.6 and Ink-2 take the orders, and visitors can meet the team behind them and get caffeinated.", "url": "https://noky.io/en/new-york/events/coffee-cart-esia-124737/", "official_url": "", "image": "https://noky.io/images/e4fc91e5029f496ee4bbafd4e04fbff6c646abe17efce57936b9d30c157a1cad-1200.webp"}, {"title": "IQBAR NYC Pop-Up", "start": "2026-11-07T12:30:00-05:00", "end": "2026-11-07T17:00:00-05:00", "place": "Bedford Studio", "address": "Bedford Street 62, 10014 New York", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "food-drink", "tags": ["food-drink"], "description": "IQBAR NYC Pop-Up is an afternoon pop-up in the West Village with sips, bites, and good company. IQBAR, a brand making functional nutrition delicious with clean ingredients that fuel both brain and body, serves coffee, matcha, and IQMIX functional drink mixes alongside seasonal IQBAR flavors and new limited-edition Indulgent Protein Bites.", "url": "https://noky.io/en/new-york/events/iqbar-nyc-pop-up-124729/", "official_url": "https://partiful.com/e/jrdPtdJ8okM7sPHNPKvp?c=umlyZuQj", "image": "https://noky.io/images/b7d7a9a620839f94bf5b6a67835d6e10dd3f1469eb367d6842a4d5cc465abcc6-2000.webp"}, {"title": "Madewell Reading Room Outpost", "start": "2026-10-24T10:00:00-04:00", "end": "2026-11-06T20:00:00-05:00", "place": "565 Broadway, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "category": "markets", "tags": ["literature/books"], "description": "A book-swap pop-up inside a clothing store, where visitors can take a book and leave a book. It is a Reading Room outpost set up at several Madewell stores in Manhattan, running through November 6.", "url": "https://noky.io/en/new-york/events/madewell-reading-room-outpost-67275/", "official_url": "", "image": "https://noky.io/images/965db24cba4c98581b46deb0dc89d294dfea940399bbdecac7dcda99c72571a2-1200.webp"}, {"title": "Retail Therapy Pop-Up", "start": "2026-11-06T12:00:00-05:00", "end": "2026-11-06T18:00:00-05:00", "place": "178 Bleecker Street, NYC, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "markets", "tags": ["occasion/christmas", "food-drink"], "description": "Retail Therapy Pop-Up is a holiday sample sale in Manhattan where visitors can shop small businesses offering jewelry, vintage designer pieces, accessories, beauty, and fashion at deals. It is presented by RETAIL THERAPY, which shares daily updates and behind-the-scenes looks on Instagram at @retailtherapysamplesale. The lineup includes NYC small businesses such as RPZL, DrewezBeadz, Oxalisbliss, and others, with free lattes for the first 100 guests courtesy of Got Mine and giveaways plus PR bags courtesy of Bombas and Got Mine.", "url": "https://noky.io/en/new-york/events/retail-therapy-pop-up-108003/", "official_url": "https://partiful.com/e/F4KfLI7p5fTrzjrYoIAj?c=BM3rtcpZ", "image": "https://noky.io/images/c61d9c2562bcecc1753b6e582860f3e39b74940773f3e594c7a720fb750ada22-2000.webp"}, {"title": "Stargazing: Elmhurst", "start": "2026-11-15T00:00:00-05:00", "end": "2026-11-16T00:00:00-05:00", "place": "Elmhurst, 82-62 Broadway, Elmhurst, NY, 11373, United States", "address": "", "price": "", "price_from": null, "price_to": null, "category": "tours", "tags": ["science/astronomy"], "description": "Stargazing: Elmhurst is an evening of stargazing in Elmhurst, Queens. It is run by the Amateur Astronomers Association (AAA), which invites people to observe the night sky with them. Participants meet at the corner of Broadway and Elmhurst Ave., just outside Moore Homestead Playground. If it rains, the event moves to the next day.", "url": "https://noky.io/en/new-york/events/stargazing-elmhurst-53595/", "official_url": "https://aaa.org/event/elmhurst-2026-10-18/2026-11-15/", "image": "https://noky.io/images/0c136881331595dde077a484e27a1a006118f71087f46fddee4f7e46f1e463df-2000.webp"}, {"title": "Nathan Fielder Look-Alike Contest", "start": "2026-11-07T13:00:00-05:00", "end": "2026-11-07T15:00:00-05:00", "place": "New York, NY 10012", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "category": "comedy", "tags": ["comedy"], "description": "A free look-alike contest where people compete to see who most resembles Nathan Fielder, held at Washington Square Park. It is organized by NYC for FREE, a site that has listed freebies, events, and giveaways in New York City since 2019. Attendees can stop by the Dumbest Starbucks for free coffee and show off their most convincing Nathan impression. The winner receives a framed 'Certificate of Really Good Grades' from one of Canada's top business schools and a $50 gas gift card.", "url": "https://noky.io/en/new-york/events/nathan-fielder-look-alike-contest-67342/", "official_url": "", "image": ""}, {"title": "Wedding Salon NYC", "start": "2026-11-16T17:00:00-05:00", "end": "2026-11-16T20:30:00-05:00", "place": "The Maison Projects, West 28th Street, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "category": "festivals-street", "tags": ["occasion/wedding"], "description": "Wedding Salon NYC November 16 is a wedding showcase at The Maison Projects Loft in New York City, presented by Wedding Salon. Engaged couples and planners can discover the latest trends in cakes, flowers, honeymoons and more from top wedding vendors. The event features tastings, cocktails, spa services, a fashion show, live entertainment, makeovers and raffles. Promotional passes are strictly reserved for engaged couples and wedding planners with credentials.", "url": "https://noky.io/en/new-york/events/wedding-salon-nyc-67351/", "official_url": "https://weddingsalon.com/show/new-york-november-2026-showcase/free", "image": "https://noky.io/images/fbba44d9c6f1364316927062be73932ea90224b3925e24ed5ab0f6ca6cd6918c-2000.webp"}, {"title": "Industry City Gourmet Food and Drinks Tour", "start": "2026-11-07T16:30:00-05:00", "end": "2026-11-07T19:30:00-05:00", "place": "Industry City", "address": "220 36th St, Suite 2-A, 11232 Brooklyn, NY", "price": "", "price_from": null, "price_to": null, "category": "food-drink", "tags": ["food-drink"], "description": "Industry City Gourmet Food and Drinks Tour is a premium food and cocktail tour through the revitalized industrial halls of Industry City, set against Sunset Park's historic waterfront. The curated journey begins with artistic bonbons at Lilac Chocolates, explores gourmet imports at Sahadi's, and includes a refined whiskey tasting at Fort Hamilton Distillery followed by a sophisticated sake flight. It is offered as a distinctive date night and is fully customizable for private groups, corporate retreats, team-building, and client entertainment. A sophisticated mini-vacation for locals and a profound discovery for visitors.", "url": "https://noky.io/en/new-york/events/industry-city-gourmet-food-and-drinks-tour-66645/", "official_url": "", "image": "https://noky.io/images/0bbae824be062c276e123cfd7e7b6bafbedbdfa1715797c8a63794fb3cd3701c-1200.webp"}, {"title": "Made by Mitchell Meets NYC", "start": "2026-11-14T10:00:00-05:00", "end": "2026-11-15T17:00:00-05:00", "place": "Panther Coffee", "address": "Greene Street 131, 10012 New York", "price": "", "price_from": null, "price_to": null, "category": "markets", "tags": ["diy"], "description": "Made by Mitchell Meets NYC is a pop-up shop where visitors can shop the viral palettes loved by the beauty community. It is run by Made by Mitchell together with Shopify NY, whose pro makeup artists help visitors with their glam. Guests can test and swatch the top-selling palettes they have seen on their feed and find the best shades to match their complexion with support from Mitchell and his makeup artists.", "url": "https://noky.io/en/new-york/events/made-by-mitchell-meets-nyc-115438/", "official_url": "", "image": "https://noky.io/images/15298ff503576671af2fb7ea272b599edda8389552fa14331c359602e6de671d-1200.webp"}]}