{"title": "KAYALI's Sweetest Celebration", "start": "2026-10-29T12:00:00-04:00", "end": "2026-10-29T17:00:00-04:00", "place": "541 W 25th St, New York, NY 10001, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["food-drink"], "description": "KAYALI’s Sweetest Celebration is a free event where guests can step inside a delicious new world as the brand unveils its latest fragrance for the Yum collection. KAYALI invites visitors to celebrate the upcoming launch of its newest fragrance. The celebration offers complimentary entry, free KAYALI samples, exclusive gifts with purchase, and plenty of sweet surprises along the way. It takes place at Levan Chelsea in Manhattan.", "url": "https://noky.io/en/new-york/events/kayalis-sweetest-celebration-67285/", "official_url": "", "image": "https://noky.io/images/864fa272846a553ce8b354c8f36764075270624d4c6ed37d44930f9b53918449-1200.webp", "dates": [{"start": "2026-10-29T12:00:00-04:00", "end": "2026-10-29T17:00:00-04:00", "place": "541 W 25th St, New York, NY 10001, USA", "address": "", "tickets": ""}], "similar": [{"title": "OPI x M&M'S Mobile Bodega", "start": "2026-11-05T11:00:00-05:00", "end": "2026-11-05T18:00:00-05:00", "place": "M&M'S New York, Broadway, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/hanukkah"], "description": "The OPI x M&M'S Mobile Bodega is a pop-up in Times Square celebrating the launch of OPI's limited-edition holiday collection made in collaboration with M&M'S. The two brands, known for their love of color, creativity and nostalgia, transform Times Square into the ultimate holiday destination with the \"Get Your Stocking Sweetened\" experience. Visitors can explore the colorful, candy-inspired activation, get an up-close look at the new collection, and enjoy a few sweet surprises.", "url": "https://noky.io/en/new-york/events/opi-x-mms-mobile-bodega-75718/", "official_url": "", "image": "https://noky.io/images/7bf9cb6c8fd07d3815c9b5ee1f3003a8505c592313062613dbda0ea9ca914111-1200.webp"}, {"title": "Kiehl's Williamsburg Grand Opening", "start": "2026-11-06T16:00:00-05:00", "end": "2026-11-06T23:00:00-05:00", "place": "193 Bedford Avenue, Brooklyn, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/opening"], "description": "Kiehl's Williamsburg Grand Opening is a three-day celebration welcoming the Williamsburg community to the skincare brand's new Brooklyn location. The Friday night grand opening party features a ribbon cutting with a gift for the first 100 guests, complimentary skin analyses, a calligrapher customizing swag, and music by DJKillaCourt. Starting in the evening, guests can shop then sip at a sidewalk speakeasy with Kiehl's-inspired drinks for purchase by Vera Cruz. The weekend continues with a community day of one-on-one shopping, hand massages and free samples, plus a pup day with treats and product demos.", "url": "https://noky.io/en/new-york/events/kiehls-williamsburg-grand-opening-75719/", "official_url": "https://www.eventbrite.com/e/kiehls-williamsburg-grand-opening-party-tickets-2002591790955?aff=oddtdtcreator", "image": "https://noky.io/images/5c4ca285488ae280fc0f05fb9065d3b9ffd87b050fd96ec0c1752f852a72b84b-2000.webp"}, {"title": "Lume Deodorant: Discover Your Cosmic Scent", "start": "2026-10-31T10:00:00-04:00", "end": "2026-10-31T18:00:00-04:00", "place": "600 Broadway, New York City, NY 10012, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/halloween"], "description": "A free Halloween pop-up in Soho where Lume presents its Seasonal Edit Collection of three new deodorant scents to try in person. Lume Deodorant hosts this one-day trick-or-treat event, filling visitors' candy bags with a full-size product and Halloween candy while supplies last. Attendees should RSVP via Eventbrite.", "url": "https://noky.io/en/new-york/events/lume-deodorant-discover-your-cosmic-scent-67324/", "official_url": "https://lumedeodorant.eventbrite.com/", "image": "https://noky.io/images/fb14cbbb1e30af9288d74d414c410eb92a9de213f3649a1532ad0a13f2bb8307-2000.webp"}, {"title": "OLLY Mochi Bites Experience", "start": "2026-10-29T10:00:00-04:00", "end": "2026-10-30T18:00:00-04:00", "place": "20 Hudson Yards, New York, NY, USA", "address": "", "price": "Free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["wellness"], "description": "OLLY Mochi Bites Experience is a free pop-up at Hudson Yards celebrating the launch of Mochi Bites, a new supplement format inspired by the soft, chewy texture of mochi. It comes from OLLY, described as the #1 gummy supplement brand, and runs October 29th to 30th. Guests can explore interactive, product-inspired rooms, test their multitasking skills, score custom OLLY Mochi x Chillhouse Chill Tips, and bounce around for a keepsake photo. Visitors can sample all four Mochi Bites varieties, take home additional samples, and spin to win prizes including Target gift cards and full-size products.", "url": "https://noky.io/en/new-york/events/olly-mochi-bites-experience-67287/", "official_url": "", "image": "https://noky.io/images/8ae4a2a366c45d6335fd2b8c816166984cb0f0473f67a44a0a1de3ccc283d13d-1200.webp"}, {"title": "Perfect Bar Celebrates Harryween", "start": "2026-10-30T10:00:00-04:00", "end": "2026-10-30T14:00:00-04:00", "place": "319 Bowery, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "food-drink", "tags": ["occasion/halloween"], "description": "Perfect Bar Celebrates Harryween is a free pop-up outside Sozo Sip Bar & Omakase, with free Perfect Bar samples, peanut butter banana lattes, iced matchas, limited-edition merch, and a performance from Honey with The Liberty Girls. The snack brand Perfect Bar is behind it, holding the pop-up in celebration of Harryween and inspired by Harry Styles' \"Music in a Sushi Restaurant\". It invites Harry fans to stop by as they wait in line for the Friday night show.", "url": "https://noky.io/en/new-york/events/perfect-bar-celebrates-harryween-67312/", "official_url": "", "image": "https://noky.io/images/9000805b42f82f33c72faa0829edab05ddadad34bf1c0919e8c61a48ce72bfd2-1200.webp"}, {"title": "UGG Williamsburg Grand Opening", "start": "2026-10-28T10:00:00-04:00", "end": "2026-11-08T19:00:00-05:00", "place": "129 N 6th Street, Brooklyn, NY 11249", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/opening"], "description": "UGG is opening the doors to its newest retail location in Williamsburg, Brooklyn, bringing its signature blend of comfort, creativity and self-expression to one of NYC's most culturally vibrant neighborhoods. Opening week features in-store experiences including a limited-edition APOTHEKE candle with purchases of $150 or more, custom UGG tote bags for the first 200 visitors, and personalized fashion illustrations by NYC-based illustrator Yanz. Later offerings include custom pick-and-mix candy boxes with Slik Candy, boot charms from NYC-based charm studio Haricot Vert, and custom laser engravings with a complimentary Dauphinette Boot Flower Chain on purchases of $200 or more.", "url": "https://noky.io/en/new-york/events/ugg-williamsburg-grand-opening-75706/", "official_url": "", "image": "https://noky.io/images/7988011fe1c579f837f9f66d33fc6a7b9b461d609f29f5e7f222ebf54b1b885e-2000.webp"}, {"title": "The Maze NYC One Year Anniversary Party", "start": "2026-10-30T10:00:00-04:00", "end": "2026-10-30T17:00:00-04:00", "place": "The Maze NYC, West 24th Street, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/anniversary", "community"], "description": "The Maze NYC One Year Anniversary Party is a community celebration marking one year of The Maze NYC. To celebrate, the venue is sharing free coffee and goodies with the community, with donuts from 10 to 2 and sliders from 3 to 5. New Yorkers are invited to stop by and join the celebration.", "url": "https://noky.io/en/new-york/events/the-maze-nyc-one-year-anniversary-party-67306/", "official_url": "", "image": "https://noky.io/images/ec660651844537712990cf11af2b2092316e644b5be6da6bf0fd571dcf5948ad-2000.webp"}, {"title": "Taste Champagne Pommery", "start": "2026-05-01T00:00:00-04:00", "end": "2026-10-31T00:00:00-04:00", "place": "Public Square and Gardens, Hudson Yards", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "food-drink", "tags": ["food-drink/wine/champagne"], "description": "Taste Champagne Pommery is a champagne sampling offer at Hudson Yards in New York City. Champagne Pommery, the Official Champagne sponsor of Hudson Yards and a Supporting partner of the Summer Concert Series, offers samples at the Champagne Pommery cart on select concert dates.", "url": "https://noky.io/en/new-york/events/taste-champagne-pommery-71312/", "official_url": "", "image": "https://noky.io/images/4d88403bd3847f10ceaf8d6f99a19544079c4c34bf8eddc7c5d4b89205f11d84-1200.webp"}, {"title": "Shop, Sip & Go Wild With Alpyn at Sephora SoHo", "start": "2026-10-30T12:00:00-04:00", "end": "2026-10-30T18:00:00-04:00", "place": "557 Broadway, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "food-drink", "tags": ["diy/cosmetics"], "description": "Shop, Sip & Go Wild With Alpyn at Sephora SoHo is a one-day beauty event at Sephora SoHo. Alpyn Beauty brings Jackson Hole to SoHo with coffee from The Alpyn Café, a Skin in the Wild photobooth, spin to win with any Alpyn purchase, and a chance to try the new Barrier Repair Serum. Guests who RSVP receive a secret code by email that unlocks a free drink and free Alpyn swag at the Alpyn table inside the store. The swag is limited to the first 200 RSVPs, so arriving early is advised.", "url": "https://noky.io/en/new-york/events/shop-sip-go-wild-with-alpyn-at-sephora-soho-67307/", "official_url": "", "image": "https://noky.io/images/77c92252bfcf3360031066d04dec619d9bc744b514cc4f89494811815fa8d518-1200.webp"}, {"title": "Halloween Night with Moojo x Lohrasp Kansara @ Capitale NY", "start": "2026-10-31T22:00:00-04:00", "end": null, "place": "Somewhere Nowhere", "address": "West 25th Street 112", "price": "", "price_from": null, "price_to": null, "tickets_url": "https://speakeasygo.com/event/EVE-F5BHH4?t=web", "category": "party-club", "tags": ["music/electronic/house", "occasion/halloween"], "description": "A Halloween night party held at Capitale NYC in New York. It is presented by Somewhere Nowhere NYC and Loco Carnaval, with music by Moojo x Lohrasp Kansara. It is a 21+ event with several ticket types, from general admission in the Main Ballroom to VIP and table reservations.", "url": "https://noky.io/en/new-york/events/halloween-night-with-moojo-x-lohrasp-kansara-capitale-ny-55966/", "official_url": "", "image": "https://noky.io/images/ecc97ddcc320e818405ab9546ea18dbe2b11c6ccf34ddd134ac2a46962ba6774-1200.webp"}, {"title": "Neutrogena Halloween Pop-Up", "start": "2026-10-30T15:00:00-04:00", "end": "2026-10-30T21:00:00-04:00", "place": "North 6th Street & Berry Street, Brooklyn, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/halloween"], "description": "Neutrogena Halloween Pop-Up is a one-day spooky beauty pop-up taking over the corner of North 6th Street and Berry Street in Williamsburg, Brooklyn. Neutrogena is behind it, spotlighting its Makeup Remover Wipes as an easy way to wipe away even intense Halloween makeup while helping maintain the skin's essential hydration. Visitors can use complimentary wipes, refresh their costume makeup or glam look at glam station touch-ups with vanity mirrors and Hydro Boost Lip Oils, and pose at the mirror photo wall and photo booth. Joining Neutrogena's TYB community offers additional perks, including Neutrogena minis and sweet treats.", "url": "https://noky.io/en/new-york/events/neutrogena-halloween-pop-up-75714/", "official_url": "", "image": "https://noky.io/images/d39663bdb6b451fb5971b6a73306adcdb2e85fe7d646e80cc64092d5b84b89bb-2000.webp"}, {"title": "Senti Senti Paws for a Cause", "start": "2026-10-30T12:00:00-04:00", "end": "2026-11-01T16:00:00-05:00", "place": "66 Ainslie Street store b, Brooklyn, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["nature/animals", "occasion/charity"], "description": "Senti Senti Paws for a Cause is an animal charity week at Senti Senti Williamsburg, bringing together pet lovers and local pet businesses with ways to give back. Senti Senti is hosting it together with Animal Care Centers of NYC, whose Mobile Adoption Truck comes right outside the store. Visitors can meet adoptable cats, kittens and dogs, enjoy free drinks and pup cups, samples and special offers from local pet businesses, a free Polaroid station, pet drawing and costume contests, and raffles with prizes, alongside artists, pet psychics, treat makers and bakeries.", "url": "https://noky.io/en/new-york/events/senti-senti-paws-for-a-cause-67303/", "official_url": "", "image": "https://noky.io/images/62b7e424173e627068c03e940af645430e7fa1cd7e8d10c813158bb02edd0461-2000.webp"}, {"title": "Club Celsius", "start": "2026-10-30T18:00:00-04:00", "end": "2026-11-02T14:00:00-05:00", "place": "64 Dobbin Street, Brooklyn, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["sport/running/marathon", "occasion/new-york-city-marathon", "comedy"], "description": "Club Celsius is a four-day pop-up in Williamsburg, Brooklyn serving as a home base for marathon race weekend, with runs, live dating and comedy, music and celebrations. It is created by Celsius, the energy drink brand, for runners, spectators and anyone ready to enjoy the weekend's energy. The program opens with a group sunset run led by Love Island alum Corbin Mims and DJ duo SIDEQUEST with their mobile DJ pedicab, followed by an UpDating live dating and comedy mixer. Later days bring a shakeout run with Carl Radke, race-day festivities with DJ, sampling and giveaways, an aftershow performance by Bryce Alakai, and medal engraving with Olympic medalist Molly Seidel.", "url": "https://noky.io/en/new-york/events/club-celsius-67310/", "official_url": "https://www.celsius.com/club-celsius-nyc/", "image": "https://noky.io/images/b0b8f82e09fd8fb38a92cf810608a111b35707bc9bd0cd6793e309bbd3824297-1200.webp"}, {"title": "Veselka Marathon Celebration", "start": "2026-10-29T09:00:00-04:00", "end": "2026-11-01T23:59:00-05:00", "place": "144 2nd Ave, New York, NY 10003, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "food-drink", "tags": ["sport/running/marathon", "occasion/new-york-city-marathon"], "description": "A marathon-week celebration at a restaurant on 2nd Avenue, offering 4 free pierogi with any purchase to runners ahead of the NYC Marathon. It is put on by the restaurant Veselka, which also has Grand Central and Williamsburg locations. To redeem the free pierogi, guests wear their 2026 race bib or finisher's medal. It is a way to fuel up for race day one week before the marathon.", "url": "https://noky.io/en/new-york/events/veselka-marathon-celebration-67289/", "official_url": "", "image": "https://noky.io/images/0c96ed8193e74b09dda397230fbbbc31a73555c3d193853ca0ce96559130a88b-2000.webp"}, {"title": "Eloise at the Plaza Event", "start": "2026-11-04T10:00:00-05:00", "end": "2026-11-04T16:00:00-05:00", "place": "1 West 58th Street, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "https://theplazanystore.com/collections/eloise-books-bundles", "category": "kids-family", "tags": ["occasion/birthday"], "description": "Eloise at the Plaza Event is a birthday celebration for Eloise at The Shops at The Plaza, an interactive adventure for children with treats, crafts and games. Guests can strike a pose with Eloise at the entrance, grab sweet treats from a Ladurée cart of signature pink macarons, and try guided cross-stitching with Penny Linn Designs. Little ones can design their own pinafore at a coloring station hosted by Rachel Riley, and hunt for the hidden Weenie decals of Eloise's famous pug in shops throughout The Plaza, alongside a game of Pin the Bow on Skipperdee. Checking in gives guests an event guide card, and completing activities across the shops unlocks special Eloise prizes, including themed shadow puppets and kites.", "url": "https://noky.io/en/new-york/events/eloise-at-the-plaza-event-67337/", "official_url": "https://theplazanystore.com/pages/our-location-eloise", "image": "https://noky.io/images/210793418edeee0ec4d874c338c7ed4ccfbfba43cb1981148943747f31d66b27-2000.webp"}, {"title": "Nathan Fielder Look-Alike Contest", "start": "2026-11-07T13:00:00-05:00", "end": "2026-11-07T15:00:00-05:00", "place": "New York, NY 10012", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "comedy", "tags": ["comedy"], "description": "A free look-alike contest where people compete to see who most resembles Nathan Fielder, held at Washington Square Park. It is organized by NYC for FREE, a site that has listed freebies, events, and giveaways in New York City since 2019. Attendees can stop by the Dumbest Starbucks for free coffee and show off their most convincing Nathan impression. The winner receives a framed 'Certificate of Really Good Grades' from one of Canada's top business schools and a $50 gas gift card.", "url": "https://noky.io/en/new-york/events/nathan-fielder-look-alike-contest-67342/", "official_url": "", "image": "https://noky.io/images/a660be96895ea80c3f97bce4b31e8746e4625d922fbd1fef54d35d8af15eee43-1200.webp"}]}