{"title": "Neutrogena Halloween Pop-Up", "start": "2026-10-30T15:00:00-04:00", "end": "2026-10-30T21:00:00-04:00", "place": "North 6th Street & Berry Street, Brooklyn, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/halloween"], "description": "Neutrogena Halloween Pop-Up is a one-day spooky beauty pop-up taking over the corner of North 6th Street and Berry Street in Williamsburg, Brooklyn. Neutrogena is behind it, spotlighting its Makeup Remover Wipes as an easy way to wipe away even intense Halloween makeup while helping maintain the skin's essential hydration. Visitors can use complimentary wipes, refresh their costume makeup or glam look at glam station touch-ups with vanity mirrors and Hydro Boost Lip Oils, and pose at the mirror photo wall and photo booth. Joining Neutrogena's TYB community offers additional perks, including Neutrogena minis and sweet treats.", "url": "https://noky.io/en/new-york/events/neutrogena-halloween-pop-up-75714/", "official_url": "", "image": "https://noky.io/images/d39663bdb6b451fb5971b6a73306adcdb2e85fe7d646e80cc64092d5b84b89bb-2000.webp", "dates": [{"start": "2026-10-30T15:00:00-04:00", "end": "2026-10-30T21:00:00-04:00", "place": "North 6th Street & Berry Street, Brooklyn, NY, USA", "address": "", "tickets": ""}], "similar": [{"title": "Spooky Glam Bar at HYPER GROUND", "start": "2026-10-30T00:00:00-04:00", "end": "2026-10-31T00:00:00-04:00", "place": "The Shops & Restaurants at Hudson Yards, Level 1", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "workshops-courses", "tags": ["occasion/halloween", "diy"], "description": "Spooky Glam Bar at HYPER GROUND is a Halloween trick-or-treat stop at HYPER GROUND. Visitors can get a quick Halloween makeup look from a professional makeup artist. Each guest also receives a complimentary trick-or-treat K-beauty sample. The event takes place on Level 1 of The Shops & Restaurants at Hudson Yards.", "url": "https://noky.io/en/new-york/events/spooky-glam-bar-at-hyper-ground-71315/", "official_url": "https://www.hudsonyardsnewyork.com/events/spooky-glam-bar-hyper-ground", "image": "https://noky.io/images/e244cc03475f3aa12eebc7ce290db5e71bde1726f9c1082fe619b2ecb1d37701-1200.webp"}, {"title": "Lume Deodorant: Discover Your Cosmic Scent", "start": "2026-10-31T10:00:00-04:00", "end": "2026-10-31T18:00:00-04:00", "place": "600 Broadway, New York City, NY 10012, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/halloween"], "description": "A free Halloween pop-up in Soho where Lume presents its Seasonal Edit Collection of three new deodorant scents to try in person. Lume Deodorant hosts this one-day trick-or-treat event, filling visitors' candy bags with a full-size product and Halloween candy while supplies last. Attendees should RSVP via Eventbrite.", "url": "https://noky.io/en/new-york/events/lume-deodorant-discover-your-cosmic-scent-67324/", "official_url": "https://lumedeodorant.eventbrite.com/", "image": "https://noky.io/images/fb14cbbb1e30af9288d74d414c410eb92a9de213f3649a1532ad0a13f2bb8307-2000.webp"}, {"title": "Town Square BK's Halloween Parade", "start": "2026-10-31T10:00:00-04:00", "end": "2026-10-31T14:00:00-04:00", "place": "155 Milton St, Brooklyn, NY 11222", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "https://www.zeffy.com/en-US/ticketing/greenpoint-halloween--2026", "category": "festivals-street", "tags": ["occasion/halloween"], "description": "Town Square BK's Halloween Parade is the Greenpoint Children's Halloween Parade and Spooktacular Party, where costumed kids of all ages march from St. John's Lutheran Church down Manhattan Avenue to Driggs Avenue and back. Town Square BK hosts this popular annual parade, inviting princes and princesses, heroes and villains, witches and wizards to join in.", "url": "https://noky.io/en/new-york/events/town-square-bks-halloween-parade-67317/", "official_url": "", "image": "https://noky.io/images/b881f623cd85dd03c4abdca3221bf35e92a0b42495ffa6d174b07dd3f28a2a71-1200.webp"}, {"title": "Always First-Period Pad", "start": "2026-10-31T14:30:00-04:00", "end": "2026-10-31T20:30:00-04:00", "place": "139 Madison Street, Brooklyn, NY 11216, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "kids-family", "tags": ["occasion/halloween"], "description": "The Always First-Period Pad is a free Halloween pop-up experience in Bed-Stuy where families can pick up 'Grown Up Boo Baskets' with Always products and conversation cards, enjoy a 'spooky, not scary' photo setting, and find resources on first periods. It was created by Always, whose research with PERIOD. found that many mothers know the first-period talk matters but feel unprepared to start it. The activation aims to help parents and caregivers feel more confident opening that conversation while families trick-or-treat.", "url": "https://noky.io/en/new-york/events/always-first-period-pad-67323/", "official_url": "", "image": "https://noky.io/images/4fb7f31a9c58bcefd043ad2115520920b0e38d06861ce8995e636300704571c4-1200.webp"}, {"title": "Kiehl's Williamsburg Grand Opening", "start": "2026-11-06T16:00:00-05:00", "end": "2026-11-06T23:00:00-05:00", "place": "193 Bedford Avenue, Brooklyn, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/opening"], "description": "Kiehl's Williamsburg Grand Opening is a three-day celebration welcoming the Williamsburg community to the skincare brand's new Brooklyn location. The Friday night grand opening party features a ribbon cutting with a gift for the first 100 guests, complimentary skin analyses, a calligrapher customizing swag, and music by DJKillaCourt. Starting in the evening, guests can shop then sip at a sidewalk speakeasy with Kiehl's-inspired drinks for purchase by Vera Cruz. The weekend continues with a community day of one-on-one shopping, hand massages and free samples, plus a pup day with treats and product demos.", "url": "https://noky.io/en/new-york/events/kiehls-williamsburg-grand-opening-75719/", "official_url": "https://www.eventbrite.com/e/kiehls-williamsburg-grand-opening-party-tickets-2002591790955?aff=oddtdtcreator", "image": "https://noky.io/images/5c4ca285488ae280fc0f05fb9065d3b9ffd87b050fd96ec0c1752f852a72b84b-2000.webp"}, {"title": "Bar Keeper's Friend Mini Market Pop-Up", "start": "2026-11-07T10:00:00-05:00", "end": "2026-11-07T14:00:00-05:00", "place": "80 Pearl St, Brooklyn, NY 11201", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": ["occasion/christmas"], "description": "Bar Keeper's Friend hosts The Mini Market, a free pop-up at the Brooklyn Flea in DUMBO celebrating its exclusive holiday product launch. Visitors can try a claw machine to win a free Mini, grab complimentary bagels with the Brownstone Boys, and meet vintage connoisseur Nancy Cavaliere.", "url": "https://noky.io/en/new-york/events/bar-keepers-friend-mini-market-pop-up-67344/", "official_url": "", "image": "https://noky.io/images/00f6052769b26462c8d126a50a2495cd059d4a6b81023a51b9e57d296acfee79-2000.webp"}, {"title": "Trick or Streets at Essex Market 2026", "start": "2026-10-31T12:00:00-04:00", "end": null, "place": "Essex Market", "address": "", "price": "Free and open to the public", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/halloween"], "description": "Trick or Streets at Essex Market 2026 is a free, family-friendly Halloween takeover on Broome Street outside Essex Market, part of NYC DOT's Trick-or-Streets initiative. Essex Market and the Lower East Side Partnership host an all-ages afternoon of treats and live entertainment. There will be trick-or-treating, face painting, a bounce house, a photo booth and music, plus a costume contest where a photo-booth photo enters you to win.", "url": "https://noky.io/en/new-york/events/trick-or-streets-at-essex-market-2026-52508/", "official_url": "https://www.essexmarket.nyc/events/trick-or-streets-2026", "image": "https://noky.io/images/ea344f1346272e937fb2dad393427a276ce437c9367630f0258c006a58360d39-2000.webp"}, {"title": "UGG Williamsburg Grand Opening", "start": "2026-10-28T10:00:00-04:00", "end": "2026-11-08T19:00:00-05:00", "place": "129 N 6th Street, Brooklyn, NY 11249", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/opening"], "description": "UGG is opening the doors to its newest retail location in Williamsburg, Brooklyn, bringing its signature blend of comfort, creativity and self-expression to one of NYC's most culturally vibrant neighborhoods. Opening week features in-store experiences including a limited-edition APOTHEKE candle with purchases of $150 or more, custom UGG tote bags for the first 200 visitors, and personalized fashion illustrations by NYC-based illustrator Yanz. Later offerings include custom pick-and-mix candy boxes with Slik Candy, boot charms from NYC-based charm studio Haricot Vert, and custom laser engravings with a complimentary Dauphinette Boot Flower Chain on purchases of $200 or more.", "url": "https://noky.io/en/new-york/events/ugg-williamsburg-grand-opening-75706/", "official_url": "", "image": "https://noky.io/images/7988011fe1c579f837f9f66d33fc6a7b9b461d609f29f5e7f222ebf54b1b885e-2000.webp"}, {"title": "Spooky City: Faces and Places of NYC", "start": "2026-10-31T11:00:00-04:00", "end": null, "place": "Museum of the City of New York", "address": "5th Avenue 1220, 10029 New York", "price": "Included with Museum Admission", "price_from": "23.00", "price_to": "23.00", "tickets_url": "https://35948.blackbaudhosting.com/35948/tickets?tab=3&txobjid=cf1953e5-423a-4bfb-a460-1d8fbe19df62", "category": "festivals-street", "tags": ["occasion/halloween", "art"], "description": "Spooky City: Faces and Places of NYC is a family-friendly Halloween festival at the Museum of the City of New York. Presented in connection with the MCNY Kids Art Studio, it features gallery mysteries, scavenger hunts, hands-on artmaking, storytelling, live African dance and drumming, a Costume Contest, and a Monster Mash dance party with DJ Stormin Norman. Visitors can enjoy complimentary popcorn and candy, and activities are designed for children ages 3 and up with their grownups. All children must be accompanied by an adult at all times.", "url": "https://noky.io/en/new-york/events/spooky-city-faces-and-places-of-nyc-54054/", "official_url": "https://www.mcny.org/event/spooky-city-faces-and-places-nyc", "image": "https://noky.io/images/3da9d514a0bc83eec1cfdcd67045057b9ed21cc7a3c0e5f6c272427d067248ab-2000.webp"}, {"title": "Trick or Streets 2026", "start": "2026-10-31T10:00:00-04:00", "end": "2026-10-31T15:00:00-04:00", "place": "", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/halloween"], "description": "Trick or Streets 2026 turns Open Streets, plazas and other corridors into pedestrian-friendly destinations with harvest and Halloween-themed activities. For the fifth year, NYC DOT runs the program throughout October, with interactive performances, fun activities and live entertainment, adding pedestrian space ahead of Halloween, one of the busiest nights for the city's streets.", "url": "https://noky.io/en/new-york/events/trick-or-streets-2026-67272/", "official_url": "https://www.nyc.gov/html/dot/html/pedestrians/trickorstreets.shtml", "image": "https://noky.io/images/a09b0b2a93db44b1c2a387a74c1a237244d1cf2f40f450c4c2c418f7bf587b11-1200.webp"}, {"title": "OPI x M&M'S Mobile Bodega", "start": "2026-11-05T11:00:00-05:00", "end": "2026-11-05T18:00:00-05:00", "place": "M&M'S New York, Broadway, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/hanukkah"], "description": "The OPI x M&M'S Mobile Bodega is a pop-up in Times Square celebrating the launch of OPI's limited-edition holiday collection made in collaboration with M&M'S. The two brands, known for their love of color, creativity and nostalgia, transform Times Square into the ultimate holiday destination with the \"Get Your Stocking Sweetened\" experience. Visitors can explore the colorful, candy-inspired activation, get an up-close look at the new collection, and enjoy a few sweet surprises.", "url": "https://noky.io/en/new-york/events/opi-x-mms-mobile-bodega-75718/", "official_url": "", "image": "https://noky.io/images/7bf9cb6c8fd07d3815c9b5ee1f3003a8505c592313062613dbda0ea9ca914111-1200.webp"}, {"title": "Halloween Night Party", "start": "2026-10-31T19:00:00-04:00", "end": "2026-11-01T04:00:00-05:00", "place": "Dive Bar BK", "address": "Troutman Street 408, 11237 Brooklyn", "price": "$25–$75", "price_from": "25.00", "price_to": "75.00", "tickets_url": "", "category": "party-club", "tags": ["occasion/halloween"], "description": "Halloween Night Party is a Halloween party at Dive Bar BK, the local bar at 408 Troutman Street in Bushwick, Brooklyn, running from 7 PM until 4 AM. It is hosted by the bar and is a night filled with spooky vibes, with a best costume contest where winners walk away with prizes. Music comes from DJ Grouchy, Wyldlyfe, J Moreno and Krod. Guests are invited to dress up and grab their crew to spend Halloween there.", "url": "https://noky.io/en/new-york/events/halloween-night-party-52275/", "official_url": "https://www.divebarbk.com/event-details/halloween-night-party", "image": "https://noky.io/images/c7bc8534453fdd35d5f564fbacb76511c1f3f922bcb5b41d8bff411609d917a4-2000.webp"}, {"title": "Pier 57 Halloween Festivities", "start": "2026-10-31T11:00:00-04:00", "end": "2026-10-31T20:00:00-04:00", "place": "25 11th Ave, New York, NY 10011", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/halloween"], "description": "Pier 57 Halloween Festivities is a Halloween celebration in Market 57, with trick-or-treating at each kiosk, caricature artists, and Halloween movies playing all day long. Visitors can stop by Market 57 to collect candy at the kiosks. The day also brings Halloween movies from morning to evening and caricature artists in the afternoon.", "url": "https://noky.io/en/new-york/events/pier-57-halloween-festivities-67320/", "official_url": "", "image": "https://noky.io/images/f6344b8f214f2f142ad68a5425c567574afab50168ef6a2d05975103f56b8978-2000.webp"}, {"title": "Salt & Stone Training Center | NYC Pop Up", "start": "2026-10-29T10:00:00-04:00", "end": "2026-11-01T19:00:00-05:00", "place": "262 Mott Street, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": [], "description": "Salt & Stone Training Center | NYC Pop Up is a temporary retail space on Mott Street where visitors can experience the brand's award-winning scents and high-performance essentials, plus exclusive merch. Salt & Stone invites guests to start fresh and finish strong, with perks like complimentary Matcha Lemonade with every purchase and gifts for spending thresholds, while supplies last. Marathon runners skip the line all weekend and receive a free Recovery Bundle with any purchase. A free Salt & Stone Membership also comes with a free Mini Neroli Deodorant and 10% off in-store purchases.", "url": "https://noky.io/en/new-york/events/salt-stone-training-center-nyc-pop-up-67284/", "official_url": "https://partiful.com/e/ACurflhdYftQ7EVwUQoD", "image": "https://noky.io/images/597c535ad1c2de21539e71d2268dd5f4cfb3ca0a4b8344f290fda20f7b4d0157-2000.webp"}, {"title": "Brooklyn Dumpling Shop Free Dumplings", "start": "2026-10-31T11:00:00-04:00", "end": "2026-10-31T23:00:00-04:00", "place": "Brooklyn Dumpling Shop, East 78th Street, New York, NY, USA", "address": "", "price": "Free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "food-drink", "tags": ["occasion/halloween"], "description": "A Halloween giveaway at Brooklyn Dumpling Shop where visitors can receive a free order of 3-piece potstickers. To claim it, come in costume, post a photo of yourself in-store on Instagram, and tag @brooklyndumplingshop.", "url": "https://noky.io/en/new-york/events/brooklyn-dumpling-shop-free-dumplings-75715/", "official_url": "", "image": "https://noky.io/images/05ddc2c7d276cfb105fce78b6100cfbc8b69886672b2cead2769db78b0858e94-2000.webp"}, {"title": "TIGA Pop-Up Store", "start": "2026-11-07T11:15:00-05:00", "end": "2026-11-07T14:45:00-05:00", "place": "168 N 1st St, Brooklyn, NY 11211", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "kids-family", "tags": ["sport/tennis"], "description": "TIGA Pop-Up Store is a family event for children ages 3–8 and their families at a Brooklyn location. It is run by TIGA and features Bloom & Groove family yoga, family and children's tennis, tennis-themed arts and crafts, and shopping of TIGA's children's athletic wear and bags, with free coffee from 12:30–1:30 PM. Visitors should bring their own mat for yoga and racquet for tennis, and parents and caregivers are welcome to join the fun.", "url": "https://noky.io/en/new-york/events/tiga-pop-up-store-67341/", "official_url": "", "image": "https://noky.io/images/101552da2edf504bacd93f1fba20728ae66726fb0f07cfe9297a056cbb6172a8-2000.webp"}]}