{"title": "OLLY Mochi Bites Experience", "start": "2026-10-29T10:00:00-04:00", "end": "2026-10-30T18:00:00-04:00", "place": "20 Hudson Yards, New York, NY, USA", "address": "", "price": "Free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["wellness"], "description": "OLLY Mochi Bites Experience is a free pop-up at Hudson Yards celebrating the launch of Mochi Bites, a new supplement format inspired by the soft, chewy texture of mochi. It comes from OLLY, described as the #1 gummy supplement brand, and runs October 29th to 30th. Guests can explore interactive, product-inspired rooms, test their multitasking skills, score custom OLLY Mochi x Chillhouse Chill Tips, and bounce around for a keepsake photo. Visitors can sample all four Mochi Bites varieties, take home additional samples, and spin to win prizes including Target gift cards and full-size products.", "url": "https://noky.io/en/new-york/events/olly-mochi-bites-experience-67287/", "official_url": "", "image": "https://noky.io/images/8ae4a2a366c45d6335fd2b8c816166984cb0f0473f67a44a0a1de3ccc283d13d-1200.webp", "dates": [{"start": "2026-10-29T10:00:00-04:00", "end": "2026-10-30T18:00:00-04:00", "place": "20 Hudson Yards, New York, NY, USA", "address": "", "tickets": ""}], "similar": [{"title": "OLLY Mochi Bites Pop-Up", "start": "2026-10-29T10:00:00-04:00", "end": "2026-10-30T18:00:00-04:00", "place": "Hudson Yards", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "markets", "tags": [], "description": "OLLY Mochi Bites Pop-Up is an immersive pop-up bringing OLLY's first-of-its-kind Mochi Bites to life at Hudson Yards. It invites guests to explore four uniquely designed spaces inspired by the new Multi, Beauty, Energy, and Sleep gummies, sample the new flavors, snap photos, and score exclusive OLLY merch.", "url": "https://noky.io/en/new-york/events/olly-mochi-bites-pop-up-71299/", "official_url": "https://www.hudsonyardsnewyork.com/events/olly-mochi-bites-pop", "image": "https://noky.io/images/97bfbc2e658097ee9f0e9e3269ffa4bf0ac3b4232f5bf2e2b3766ce8e5dfc610-1200.webp"}, {"title": "Bounce Back with OLAY Super", "start": "2026-11-02T10:00:00-05:00", "end": "2026-11-02T16:00:00-05:00", "place": "10 Columbus Circle, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["sport/running/marathon", "food-drink"], "description": "Bounce Back with OLAY Super is a pop-up outside The Shops at Columbus Circle for runners after the 26.2-mile race, when their skin needs it the most. OLAY is behind it: visitors can snap a photo-op picture with a custom keychain, get a free bag charm with their photo and NYC-themed charms from Brooklyn Charm, and receive a free OLAY Super Serum to help their skin bounce back with a radiant glow.", "url": "https://noky.io/en/new-york/events/bounce-back-with-olay-super-67334/", "official_url": "", "image": "https://noky.io/images/b98839c0b49f16d762ea85fdce68f55c46473ccbad40d13c3899d5d9ab8c89cd-2000.webp"}, {"title": "Oishii Pop-Up at Chelsea Market", "start": "2026-08-20T12:00:00-04:00", "end": "2026-11-01T00:00:00-04:00", "place": "Chelsea Market", "address": "9th Avenue 75, 10011", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "https://www.chelseamarket.com/directory-shopping-and-services", "category": "food-drink", "tags": ["food-drink"], "description": "Oishii, a grower of premium strawberries, opens its first-ever retail kiosk inside Chelsea Market. It introduces Connoisseur Grade Berries inspired by Japanese craftsmanship and the tradition of gifting exceptional fruit. Alongside individual Koyo berries and gift boxes, the kiosk offers preserves, strawberry-yuzu lemonade, exclusive pastries and selected treasures from Japan. Entry is free, with hours from noon to 8pm Thursday through Sunday through November 1.", "url": "https://noky.io/en/new-york/events/oishii-pop-up-at-chelsea-market-51811/", "official_url": "", "image": "https://noky.io/images/a3fc2f8585efcc8da3b64bb7aec07cd2c2a1e39f78d8f6bd7a9a7066a1d2aa4f-1200.webp"}, {"title": "KAYALI's Sweetest Celebration", "start": "2026-10-29T12:00:00-04:00", "end": "2026-10-29T17:00:00-04:00", "place": "541 W 25th St, New York, NY 10001, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["food-drink"], "description": "KAYALI’s Sweetest Celebration is a free event where guests can step inside a delicious new world as the brand unveils its latest fragrance for the Yum collection. KAYALI invites visitors to celebrate the upcoming launch of its newest fragrance. The celebration offers complimentary entry, free KAYALI samples, exclusive gifts with purchase, and plenty of sweet surprises along the way. It takes place at Levan Chelsea in Manhattan.", "url": "https://noky.io/en/new-york/events/kayalis-sweetest-celebration-67285/", "official_url": "", "image": "https://noky.io/images/864fa272846a553ce8b354c8f36764075270624d4c6ed37d44930f9b53918449-1200.webp"}, {"title": "Ready. Set. BUBS.", "start": "2026-10-30T15:00:00-04:00", "end": "2026-10-30T17:00:00-04:00", "place": "Van Der Plas Gallery, Orchard Street, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": ["sport/running", "food-drink"], "description": "Ready. Set. BUBS. is a candy shop pop-up held two days before a big city marathon. Behind it are BUBS together with Tommie, Herm and Berto, who put on the event for the people who make running in this city what it is. Visitors can build their own bag at a pick-n-mix bar, grab bags from a wall hung by flavor, get aura readings matched to candy, and pick up race weekend goodies like shoelaces, bib magnets and a HydraPak FuelPak.", "url": "https://noky.io/en/new-york/events/ready-set-bubs-67297/", "official_url": "", "image": "https://noky.io/images/b35328feb04115d511c3bd40c97fa0c008a451b28b41dc2d3e8774c4b2eafbd2-1200.webp"}, {"title": "Perfect Bar Celebrates Harryween", "start": "2026-10-30T10:00:00-04:00", "end": "2026-10-30T14:00:00-04:00", "place": "319 Bowery, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "food-drink", "tags": ["occasion/halloween"], "description": "Perfect Bar Celebrates Harryween is a free pop-up outside Sozo Sip Bar & Omakase, with free Perfect Bar samples, peanut butter banana lattes, iced matchas, limited-edition merch, and a performance from Honey with The Liberty Girls. The snack brand Perfect Bar is behind it, holding the pop-up in celebration of Harryween and inspired by Harry Styles' \"Music in a Sushi Restaurant\". It invites Harry fans to stop by as they wait in line for the Friday night show.", "url": "https://noky.io/en/new-york/events/perfect-bar-celebrates-harryween-67312/", "official_url": "", "image": "https://noky.io/images/9000805b42f82f33c72faa0829edab05ddadad34bf1c0919e8c61a48ce72bfd2-1200.webp"}, {"title": "Gatcha Tea Halloween Matcha", "start": "2026-10-29T11:00:00-04:00", "end": "2026-10-31T23:59:00-04:00", "place": "313 5th Ave, Manhattan, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "food-drink", "tags": ["food-drink/tea", "occasion/halloween"], "description": "Gatcha Tea Halloween Matcha is a Halloween giveaway at the tea shop Gatcha Tea. From October 29 to 31, guests who come in a Halloween costume get a free toasted BOO-nilla matcha. The new drink is layered with premium matcha and vanilla cream and topped with a toasted marshmallow.", "url": "https://noky.io/en/new-york/events/gatcha-tea-halloween-matcha-67292/", "official_url": "", "image": "https://noky.io/images/1434b779aef01edf4d8bdff3cf09e775ee66445adcc98d7b5dda0e156d800e2b-1200.webp"}, {"title": "TWIX Hallowmas Rewards Contest and Experience", "start": "2026-10-31T10:00:00-04:00", "end": "2026-10-31T17:00:00-04:00", "place": "", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/halloween"], "description": "TWIX Hallowmas Rewards Contest and Experience is a Halloween-themed contest and in-person experience in Williamsburg, Brooklyn. TWIX is bringing back Hallowmas, offering fans a share of $20,000 in total cash prizes across three winners for photos and videos showing how they bring fear and cheer to life. Zombie Claus will judge the competition, and on October 31 he will hit the streets of Williamsburg, handing TWIX treats directly to fans and turning traditional trick-or-treating on its head.", "url": "https://noky.io/en/new-york/events/twix-hallowmas-rewards-contest-and-experience-67316/", "official_url": "", "image": "https://noky.io/images/4ba7aee8b8ec1be62a33398990222bb61202aaa07b67fec50904eceac61083d6-1200.webp"}, {"title": "Japan Fes New York", "start": "2026-11-01T10:00:00-05:00", "end": "2026-11-01T18:00:00-05:00", "place": "Culture Lab LIC", "address": "5-25 46th Ave, Long Island City, NY 11101, USA", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "festivals-street", "tags": ["food-drink/japanese", "occasion"], "description": "JAPAN Fes New York is a Japanese street food festival at Long Island City. It is run by Jforward Group and brings together many vendors offering Japanese dishes such as sushi tacos, ramen, takoyaki, yakitori, karaage, udon, gyoza, mochi and sweets. Visitors can taste a wide range of authentic Japanese street food, from savory grilled favorites to shaved ice and taiyaki, all in one place.", "url": "https://noky.io/en/new-york/events/japan-fes-new-york-52231/", "official_url": "https://www.japanfes.com/new-blog/2026/nov-1-long-island-city", "image": "https://noky.io/images/7ff89a48e6b546833a25c5be36414f483a1ff82ba67ad6d4fa174796cbd7ef6b-1200.webp"}, {"title": "HOKA Fly Station", "start": "2026-10-30T13:00:00-04:00", "end": "2026-10-30T20:00:00-04:00", "place": "96 N 5th St, Brooklyn, NY 11249", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["music/electronic/dj", "sport/running/marathon", "occasion/new-york-city-marathon"], "description": "HOKA Fly Station is a live pop-up destination held over marathon weekend, built around the sound, movement, and energy of New York City. Running shoe brand HOKA hosts it, with food from Nick + Sons and ultramarathon runner and chef Christopher LaMagna, beverages from OM Juices, and music curated by A—Z Radio (Wax Studios) with a rotating selection of local NYC DJs. Visitors can also customize a special HOKA tote bag with LQQK Studios.", "url": "https://noky.io/en/new-york/events/hoka-fly-station-67302/", "official_url": "", "image": "https://noky.io/images/da54c6617dd103634f9ad144dd63ddbd9b9af9cdf575b964daa23ddc6eeaafda-2000.webp"}, {"title": "October Special at YONO Sushi", "start": "2026-10-13T00:00:00-04:00", "end": "2026-10-31T00:00:00-04:00", "place": "Yono Sushi", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "food-drink", "tags": ["food-drink"], "description": "October Special at YONO Sushi is a seasonal offer at YONO Sushi. It features the Kabocha Spiced Matcha Cloud, YONO's take on the pumpkin spice latte, made with kabocha, a Japanese winter squash with a sweet and slightly nutty flavor. The offer runs at YONO Sushi on Level 4 of The Shops & Restaurants at Hudson Yards.", "url": "https://noky.io/en/new-york/events/october-special-at-yono-sushi-71314/", "official_url": "", "image": "https://noky.io/images/2ada80cfc547b820785439160d448f23a6e50722d4bc999d4f1d9b1c56fe3e9d-1200.webp"}, {"title": "Salt & Stone Training Center | NYC Pop Up", "start": "2026-10-29T10:00:00-04:00", "end": "2026-11-01T19:00:00-05:00", "place": "262 Mott Street, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": [], "description": "Salt & Stone Training Center | NYC Pop Up is a temporary retail space on Mott Street where visitors can experience the brand's award-winning scents and high-performance essentials, plus exclusive merch. Salt & Stone invites guests to start fresh and finish strong, with perks like complimentary Matcha Lemonade with every purchase and gifts for spending thresholds, while supplies last. Marathon runners skip the line all weekend and receive a free Recovery Bundle with any purchase. A free Salt & Stone Membership also comes with a free Mini Neroli Deodorant and 10% off in-store purchases.", "url": "https://noky.io/en/new-york/events/salt-stone-training-center-nyc-pop-up-67284/", "official_url": "https://partiful.com/e/ACurflhdYftQ7EVwUQoD", "image": "https://noky.io/images/597c535ad1c2de21539e71d2268dd5f4cfb3ca0a4b8344f290fda20f7b4d0157-2000.webp"}, {"title": "Cookie Butter Menu with Biscoff® at Magnolia Bakery", "start": "2026-09-17T00:00:00-04:00", "end": "2026-10-31T00:00:00-04:00", "place": "Magnolia Bakery, Level 4, The Shops & Restaurants, Hudson Yards", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "food-drink", "tags": ["food-drink/baking"], "description": "Cookie Butter Menu with Biscoff® is a new menu of treats at Magnolia Bakery. It includes a Pumpkin Spice Pudding with Biscoff® and a new Banana Pudding Cookie stuffed with Biscoff®. The bakery describes these as seriously delicious new treats.", "url": "https://noky.io/en/new-york/events/cookie-butter-menu-with-biscoff-at-magnolia-bakery-71302/", "official_url": "", "image": "https://noky.io/images/46ccfdfc250f740bdbcd9b845e033cb61b9a1304b3cb9334a29861dd291becbd-1200.webp"}, {"title": "Spooky Glam Bar at HYPER GROUND", "start": "2026-10-30T00:00:00-04:00", "end": "2026-10-31T00:00:00-04:00", "place": "The Shops & Restaurants at Hudson Yards, Level 1", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "workshops-courses", "tags": ["occasion/halloween", "diy"], "description": "Spooky Glam Bar at HYPER GROUND is a Halloween trick-or-treat stop at HYPER GROUND. Visitors can get a quick Halloween makeup look from a professional makeup artist. Each guest also receives a complimentary trick-or-treat K-beauty sample. The event takes place on Level 1 of The Shops & Restaurants at Hudson Yards.", "url": "https://noky.io/en/new-york/events/spooky-glam-bar-at-hyper-ground-71315/", "official_url": "https://www.hudsonyardsnewyork.com/events/spooky-glam-bar-hyper-ground", "image": "https://noky.io/images/e244cc03475f3aa12eebc7ce290db5e71bde1726f9c1082fe619b2ecb1d37701-1200.webp"}, {"title": "Bar Keeper's Friend Mini Market Pop-Up", "start": "2026-11-07T10:00:00-05:00", "end": "2026-11-07T14:00:00-05:00", "place": "80 Pearl St, Brooklyn, NY 11201", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": ["occasion/christmas"], "description": "Bar Keeper's Friend hosts The Mini Market, a free pop-up at the Brooklyn Flea in DUMBO celebrating its exclusive holiday product launch. Visitors can try a claw machine to win a free Mini, grab complimentary bagels with the Brownstone Boys, and meet vintage connoisseur Nancy Cavaliere.", "url": "https://noky.io/en/new-york/events/bar-keepers-friend-mini-market-pop-up-67344/", "official_url": "", "image": "https://noky.io/images/00f6052769b26462c8d126a50a2495cd059d4a6b81023a51b9e57d296acfee79-2000.webp"}, {"title": "Food Pop-Up w/ Makan Fusion", "start": "2026-11-07T14:00:00-05:00", "end": "2026-11-07T20:00:00-05:00", "place": "Kato Sake Works", "address": "Troutman Street 379, 11237 Brooklyn", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "food-drink", "tags": ["food-drink"], "description": "Food Pop-Up w/ Makan Fusion is a food pop-up at a sake works in Brooklyn. Makan Fusion returns with a feast of Indonesian fusion featuring bao and rice balls, with vegan and gluten-free options available.", "url": "https://noky.io/en/new-york/events/food-pop-up-w-makan-fusion-71368/", "official_url": "https://www.katosakeworks.com/events/makan-fusion-nov26", "image": "https://noky.io/images/b533f7e27c440999c0ededa469f4924883c997988045dd16c9f5a9734cd37af6-2000.webp"}]}