{"title": "OLLY Mochi Bites Pop-Up", "start": "2026-10-29T10:00:00-04:00", "end": "2026-10-30T18:00:00-04:00", "place": "", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "markets", "tags": [], "description": "OLLY Mochi Bites Pop-Up is an immersive pop-up bringing OLLY's first-of-its-kind Mochi Bites to life at Hudson Yards. It invites guests to explore four uniquely designed spaces inspired by the new Multi, Beauty, Energy, and Sleep gummies, sample the new flavors, snap photos, and score exclusive OLLY merch.", "url": "https://noky.io/en/new-york/events/olly-mochi-bites-pop-up-71299/", "official_url": "https://www.hudsonyardsnewyork.com/events/olly-mochi-bites-pop", "image": "https://noky.io/images/97bfbc2e658097ee9f0e9e3269ffa4bf0ac3b4232f5bf2e2b3766ce8e5dfc610-1200.webp", "dates": [{"start": "2026-10-29T10:00:00-04:00", "end": "2026-10-30T18:00:00-04:00", "place": "", "address": "", "tickets": ""}], "similar": [{"title": "OLLY Mochi Bites Experience", "start": "2026-10-29T10:00:00-04:00", "end": "2026-10-30T18:00:00-04:00", "place": "20 Hudson Yards, New York, NY, USA", "address": "", "price": "Free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["wellness"], "description": "OLLY Mochi Bites Experience is a free pop-up at Hudson Yards celebrating the launch of Mochi Bites, a new supplement format inspired by the soft, chewy texture of mochi. It comes from OLLY, described as the #1 gummy supplement brand, and runs October 29th to 30th. Guests can explore interactive, product-inspired rooms, test their multitasking skills, score custom OLLY Mochi x Chillhouse Chill Tips, and bounce around for a keepsake photo. Visitors can sample all four Mochi Bites varieties, take home additional samples, and spin to win prizes including Target gift cards and full-size products.", "url": "https://noky.io/en/new-york/events/olly-mochi-bites-experience-67287/", "official_url": "", "image": "https://noky.io/images/8ae4a2a366c45d6335fd2b8c816166984cb0f0473f67a44a0a1de3ccc283d13d-1200.webp"}, {"title": "OPI x M&M'S Mobile Bodega", "start": "2026-11-05T11:00:00-05:00", "end": "2026-11-05T18:00:00-05:00", "place": "M&M'S New York, Broadway, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/hanukkah"], "description": "The OPI x M&M'S Mobile Bodega is a pop-up in Times Square celebrating the launch of OPI's limited-edition holiday collection made in collaboration with M&M'S. The two brands, known for their love of color, creativity and nostalgia, transform Times Square into the ultimate holiday destination with the \"Get Your Stocking Sweetened\" experience. Visitors can explore the colorful, candy-inspired activation, get an up-close look at the new collection, and enjoy a few sweet surprises.", "url": "https://noky.io/en/new-york/events/opi-x-mms-mobile-bodega-75718/", "official_url": "", "image": "https://noky.io/images/7bf9cb6c8fd07d3815c9b5ee1f3003a8505c592313062613dbda0ea9ca914111-1200.webp"}, {"title": "Oishii Pop-Up at Chelsea Market", "start": "2026-08-20T12:00:00-04:00", "end": "2026-11-01T00:00:00-04:00", "place": "Chelsea Market", "address": "9th Avenue 75, 10011", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "https://www.chelseamarket.com/directory-shopping-and-services", "category": "food-drink", "tags": ["food-drink"], "description": "Oishii, a grower of premium strawberries, opens its first-ever retail kiosk inside Chelsea Market. It introduces Connoisseur Grade Berries inspired by Japanese craftsmanship and the tradition of gifting exceptional fruit. Alongside individual Koyo berries and gift boxes, the kiosk offers preserves, strawberry-yuzu lemonade, exclusive pastries and selected treasures from Japan. Entry is free, with hours from noon to 8pm Thursday through Sunday through November 1.", "url": "https://noky.io/en/new-york/events/oishii-pop-up-at-chelsea-market-51811/", "official_url": "", "image": "https://noky.io/images/a3fc2f8585efcc8da3b64bb7aec07cd2c2a1e39f78d8f6bd7a9a7066a1d2aa4f-1200.webp"}, {"title": "Bounce Back with OLAY Super", "start": "2026-11-02T10:00:00-05:00", "end": "2026-11-02T16:00:00-05:00", "place": "10 Columbus Circle, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["sport/running/marathon", "food-drink"], "description": "Bounce Back with OLAY Super is a pop-up outside The Shops at Columbus Circle for runners after the 26.2-mile race, when their skin needs it the most. OLAY is behind it: visitors can snap a photo-op picture with a custom keychain, get a free bag charm with their photo and NYC-themed charms from Brooklyn Charm, and receive a free OLAY Super Serum to help their skin bounce back with a radiant glow.", "url": "https://noky.io/en/new-york/events/bounce-back-with-olay-super-67334/", "official_url": "", "image": "https://noky.io/images/b98839c0b49f16d762ea85fdce68f55c46473ccbad40d13c3899d5d9ab8c89cd-2000.webp"}, {"title": "Ready. Set. BUBS.", "start": "2026-10-30T15:00:00-04:00", "end": "2026-10-30T17:00:00-04:00", "place": "Van Der Plas Gallery, Orchard Street, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": ["sport/running", "food-drink"], "description": "Ready. Set. BUBS. is a candy shop pop-up held two days before a big city marathon. Behind it are BUBS together with Tommie, Herm and Berto, who put on the event for the people who make running in this city what it is. Visitors can build their own bag at a pick-n-mix bar, grab bags from a wall hung by flavor, get aura readings matched to candy, and pick up race weekend goodies like shoelaces, bib magnets and a HydraPak FuelPak.", "url": "https://noky.io/en/new-york/events/ready-set-bubs-67297/", "official_url": "", "image": "https://noky.io/images/b35328feb04115d511c3bd40c97fa0c008a451b28b41dc2d3e8774c4b2eafbd2-1200.webp"}, {"title": "Cookie Butter Menu with Biscoff® at Magnolia Bakery", "start": "2026-09-17T00:00:00-04:00", "end": "2026-10-31T00:00:00-04:00", "place": "Magnolia Bakery, Level 4, The Shops & Restaurants, Hudson Yards", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "food-drink", "tags": ["food-drink/baking"], "description": "Cookie Butter Menu with Biscoff® is a new menu of treats at Magnolia Bakery. It includes a Pumpkin Spice Pudding with Biscoff® and a new Banana Pudding Cookie stuffed with Biscoff®. The bakery describes these as seriously delicious new treats.", "url": "https://noky.io/en/new-york/events/cookie-butter-menu-with-biscoff-at-magnolia-bakery-71302/", "official_url": "", "image": "https://noky.io/images/46ccfdfc250f740bdbcd9b845e033cb61b9a1304b3cb9334a29861dd291becbd-1200.webp"}, {"title": "Taste Champagne Pommery", "start": "2026-05-01T00:00:00-04:00", "end": "2026-10-31T00:00:00-04:00", "place": "Public Square and Gardens, Hudson Yards", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "food-drink", "tags": ["food-drink/wine/champagne"], "description": "Taste Champagne Pommery is a champagne sampling offer at Hudson Yards in New York City. Champagne Pommery, the Official Champagne sponsor of Hudson Yards and a Supporting partner of the Summer Concert Series, offers samples at the Champagne Pommery cart on select concert dates.", "url": "https://noky.io/en/new-york/events/taste-champagne-pommery-71312/", "official_url": "", "image": "https://noky.io/images/4d88403bd3847f10ceaf8d6f99a19544079c4c34bf8eddc7c5d4b89205f11d84-1200.webp"}, {"title": "Spooky Glam Bar at HYPER GROUND", "start": "2026-10-30T00:00:00-04:00", "end": "2026-10-31T00:00:00-04:00", "place": "The Shops & Restaurants at Hudson Yards, Level 1", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "workshops-courses", "tags": ["occasion/halloween", "diy"], "description": "Spooky Glam Bar at HYPER GROUND is a Halloween trick-or-treat stop at HYPER GROUND. Visitors can get a quick Halloween makeup look from a professional makeup artist. Each guest also receives a complimentary trick-or-treat K-beauty sample. The event takes place on Level 1 of The Shops & Restaurants at Hudson Yards.", "url": "https://noky.io/en/new-york/events/spooky-glam-bar-at-hyper-ground-71315/", "official_url": "https://www.hudsonyardsnewyork.com/events/spooky-glam-bar-hyper-ground", "image": "https://noky.io/images/e244cc03475f3aa12eebc7ce290db5e71bde1726f9c1082fe619b2ecb1d37701-1200.webp"}, {"title": "Magic Moments at Studs", "start": "2026-10-19T00:00:00-04:00", "end": "2026-11-01T00:00:00-04:00", "place": "STUDS, Level 2, The Shops & Restaurants at Hudson Yards", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "food-drink", "tags": [], "description": "Magic Moments at Studs is a promotional offer at the STUDS studio at Hudson Yards in New York City. Visitors shake the Magic Ear Ball in the studio and let it decide their fate. Every shake reveals a real reward, from a free earring to a $13 piercing, and whatever it lands on, you do it.", "url": "https://noky.io/en/new-york/events/magic-moments-at-studs-71319/", "official_url": "", "image": "https://noky.io/images/b1a9292e270c9cabb3510faba46007a93d248625ce98628cb7bf4746fcb85b78-1200.webp"}, {"title": "Perfect Bar Celebrates Harryween", "start": "2026-10-30T10:00:00-04:00", "end": "2026-10-30T14:00:00-04:00", "place": "319 Bowery, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "food-drink", "tags": ["occasion/halloween"], "description": "Perfect Bar Celebrates Harryween is a free pop-up outside Sozo Sip Bar & Omakase, with free Perfect Bar samples, peanut butter banana lattes, iced matchas, limited-edition merch, and a performance from Honey with The Liberty Girls. The snack brand Perfect Bar is behind it, holding the pop-up in celebration of Harryween and inspired by Harry Styles' \"Music in a Sushi Restaurant\". It invites Harry fans to stop by as they wait in line for the Friday night show.", "url": "https://noky.io/en/new-york/events/perfect-bar-celebrates-harryween-67312/", "official_url": "", "image": "https://noky.io/images/9000805b42f82f33c72faa0829edab05ddadad34bf1c0919e8c61a48ce72bfd2-1200.webp"}, {"title": "New Season at Psycho Bunny", "start": "2026-10-26T00:00:00-04:00", "end": "2026-11-09T00:00:00-05:00", "place": "Psycho Bunny, The Shops & Restaurants at Hudson Yards", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "markets", "tags": [], "description": "New Season at Psycho Bunny is an in-store shopping event presenting the brand's new season collection. The styles are built to break the mold, with gear meant to handle the chill without losing its edge. Visitors can explore the collection in person at the Psycho Bunny store on Level 2. The event runs at The Shops & Restaurants at Hudson Yards.", "url": "https://noky.io/en/new-york/events/new-season-at-psycho-bunny-71321/", "official_url": "", "image": "https://noky.io/images/bd0872f7c7c26b39aa1ba4eae73660573d24ec8fd6f8a126f2174aa7b8111bc9-1200.webp"}, {"title": "October Special at YONO Sushi", "start": "2026-10-13T00:00:00-04:00", "end": "2026-10-31T00:00:00-04:00", "place": "Yono Sushi", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "food-drink", "tags": ["food-drink"], "description": "October Special at YONO Sushi is a seasonal offer at YONO Sushi. It features the Kabocha Spiced Matcha Cloud, YONO's take on the pumpkin spice latte, made with kabocha, a Japanese winter squash with a sweet and slightly nutty flavor. The offer runs at YONO Sushi on Level 4 of The Shops & Restaurants at Hudson Yards.", "url": "https://noky.io/en/new-york/events/october-special-at-yono-sushi-71314/", "official_url": "", "image": "https://noky.io/images/2ada80cfc547b820785439160d448f23a6e50722d4bc999d4f1d9b1c56fe3e9d-1200.webp"}, {"title": "New at Yono: Bento Boxes", "start": "2026-03-10T00:00:00-04:00", "end": "2027-01-31T00:00:00-05:00", "place": "Yono", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "food-drink", "tags": ["food-drink/japanese"], "description": "YONO now serves thoughtfully-designed bento boxes. Choose from Lobster, Salmon & Tuna, or Inari boxes, each containing an entree, sushi or nigiri, edamame and a side salad. Boxes can be ordered ahead for easy lunch or dinner pickup. The offering is available at The Shops & Restaurants at Hudson Yards, Level 4.", "url": "https://noky.io/en/new-york/events/new-at-yono-bento-boxes-71332/", "official_url": "", "image": "https://noky.io/images/dd18a78e1393d62c0a27efd5715a2f11f10f5447748d03705720ec2ed2b70873-1200.webp"}, {"title": "Food Pop-Up w/ Makan Fusion", "start": "2026-11-07T14:00:00-05:00", "end": "2026-11-07T20:00:00-05:00", "place": "Kato Sake Works", "address": "Troutman Street 379, 11237 Brooklyn", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "food-drink", "tags": ["food-drink"], "description": "Food Pop-Up w/ Makan Fusion is a food pop-up at a sake works in Brooklyn. Makan Fusion returns with a feast of Indonesian fusion featuring bao and rice balls, with vegan and gluten-free options available.", "url": "https://noky.io/en/new-york/events/food-pop-up-w-makan-fusion-71368/", "official_url": "https://www.katosakeworks.com/events/makan-fusion-nov26", "image": "https://noky.io/images/b533f7e27c440999c0ededa469f4924883c997988045dd16c9f5a9734cd37af6-2000.webp"}, {"title": "Pumpkin Spice is Back at Starbucks", "start": "2026-09-17T00:00:00-04:00", "end": "2026-10-31T00:00:00-04:00", "place": "", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "food-drink", "tags": ["food-drink"], "description": "An offer marking the return of pumpkin spice drinks at Starbucks. It brings the season's pumpkin spiced lattes and pumpkin cream cold brew, plus a new iced pumpkin cream shaken espresso. It takes place on Level 4 of The Shops & Restaurants at Hudson Yards, a shopping and dining destination that calls itself the new heart of New York.", "url": "https://noky.io/en/new-york/events/pumpkin-spice-is-back-at-starbucks-71303/", "official_url": "", "image": "https://noky.io/images/a8f3edd0a244e1f58c5a0bb8823f04976e1e5e7fc37e38e4e9a0c36cbe00c763-1200.webp"}, {"title": "Fall Flavors at Pret a Manger", "start": "2026-09-01T00:00:00-04:00", "end": "2026-10-31T00:00:00-04:00", "place": "The Shops & Restaurants, Hudson Yards", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "food-drink", "tags": ["food-drink"], "description": "Fall Flavors at Pret a Manger is a seasonal offering of autumn treats. Pret A Manger presents Spiced Pumpkin Lattes, Matcha Lattes plus Pumpkin Bisque, Pumpkin Cheesecake Danishes and Pumpkin Spice Yogurt Pots for sweater weather, whether you crave something warm and comforting or sweet and indulgent. The treats are available now on Level 4 of The Shops & Restaurants at Hudson Yards.", "url": "https://noky.io/en/new-york/events/fall-flavors-at-pret-a-manger-71306/", "official_url": "", "image": "https://noky.io/images/af1c9ccf42dbc2c60657c68c1ce92370efda1fb95709fa0d8bcc7cb360af55a2-1200.webp"}]}