{"title": "OPI x M&M'S Mobile Bodega", "start": "2026-11-05T11:00:00-05:00", "end": "2026-11-05T18:00:00-05:00", "place": "M&M'S New York, Broadway, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/hanukkah"], "description": "The OPI x M&M'S Mobile Bodega is a pop-up in Times Square celebrating the launch of OPI's limited-edition holiday collection made in collaboration with M&M'S. The two brands, known for their love of color, creativity and nostalgia, transform Times Square into the ultimate holiday destination with the \"Get Your Stocking Sweetened\" experience. Visitors can explore the colorful, candy-inspired activation, get an up-close look at the new collection, and enjoy a few sweet surprises.", "url": "https://noky.io/en/new-york/events/opi-x-mms-mobile-bodega-75718/", "official_url": "", "image": "https://noky.io/images/7bf9cb6c8fd07d3815c9b5ee1f3003a8505c592313062613dbda0ea9ca914111-1200.webp", "dates": [{"start": "2026-11-05T11:00:00-05:00", "end": "2026-11-05T18:00:00-05:00", "place": "M&M'S New York, Broadway, New York, NY, USA", "address": "", "tickets": ""}], "similar": [{"title": "OLLY Mochi Bites Pop-Up", "start": "2026-10-29T10:00:00-04:00", "end": "2026-10-30T18:00:00-04:00", "place": "", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "markets", "tags": [], "description": "OLLY Mochi Bites Pop-Up is an immersive pop-up bringing OLLY's first-of-its-kind Mochi Bites to life at Hudson Yards. It invites guests to explore four uniquely designed spaces inspired by the new Multi, Beauty, Energy, and Sleep gummies, sample the new flavors, snap photos, and score exclusive OLLY merch.", "url": "https://noky.io/en/new-york/events/olly-mochi-bites-pop-up-71299/", "official_url": "https://www.hudsonyardsnewyork.com/events/olly-mochi-bites-pop", "image": "https://noky.io/images/97bfbc2e658097ee9f0e9e3269ffa4bf0ac3b4232f5bf2e2b3766ce8e5dfc610-1200.webp"}, {"title": "OLLY Mochi Bites Experience", "start": "2026-10-29T10:00:00-04:00", "end": "2026-10-30T18:00:00-04:00", "place": "20 Hudson Yards, New York, NY, USA", "address": "", "price": "Free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["wellness"], "description": "OLLY Mochi Bites Experience is a free pop-up at Hudson Yards celebrating the launch of Mochi Bites, a new supplement format inspired by the soft, chewy texture of mochi. It comes from OLLY, described as the #1 gummy supplement brand, and runs October 29th to 30th. Guests can explore interactive, product-inspired rooms, test their multitasking skills, score custom OLLY Mochi x Chillhouse Chill Tips, and bounce around for a keepsake photo. Visitors can sample all four Mochi Bites varieties, take home additional samples, and spin to win prizes including Target gift cards and full-size products.", "url": "https://noky.io/en/new-york/events/olly-mochi-bites-experience-67287/", "official_url": "", "image": "https://noky.io/images/8ae4a2a366c45d6335fd2b8c816166984cb0f0473f67a44a0a1de3ccc283d13d-1200.webp"}, {"title": "Neutrogena Halloween Pop-Up", "start": "2026-10-30T15:00:00-04:00", "end": "2026-10-30T21:00:00-04:00", "place": "North 6th Street & Berry Street, Brooklyn, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/halloween"], "description": "Neutrogena Halloween Pop-Up is a one-day spooky beauty pop-up taking over the corner of North 6th Street and Berry Street in Williamsburg, Brooklyn. Neutrogena is behind it, spotlighting its Makeup Remover Wipes as an easy way to wipe away even intense Halloween makeup while helping maintain the skin's essential hydration. Visitors can use complimentary wipes, refresh their costume makeup or glam look at glam station touch-ups with vanity mirrors and Hydro Boost Lip Oils, and pose at the mirror photo wall and photo booth. Joining Neutrogena's TYB community offers additional perks, including Neutrogena minis and sweet treats.", "url": "https://noky.io/en/new-york/events/neutrogena-halloween-pop-up-75714/", "official_url": "", "image": "https://noky.io/images/d39663bdb6b451fb5971b6a73306adcdb2e85fe7d646e80cc64092d5b84b89bb-2000.webp"}, {"title": "Magnetic Me's Holiday Playhouse", "start": "2026-11-06T10:00:00-05:00", "end": "2026-11-08T17:00:00-05:00", "place": "96 A, North 5th Street, Brooklyn, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": ["occasion/hanukkah", "community"], "description": "Magnetic Me's Holiday Playhouse is a festive holiday pop-up market with shopping, sweet treats, personalized gifts and family activities. It is hosted by Magnetic Me together with family-favorite brands including Boppo, Babsy, Hatch, MAM and Once Upon a Farm, which offer collections made to make life easier for parents and kids. Visitors can join creative activities such as a Stella the Stork photo session, a Jingle Jam Dance Party, story times with author Melissa Iwai and Books of Wonder, and family holiday photo sessions.", "url": "https://noky.io/en/new-york/events/magnetic-mes-holiday-playhouse-67339/", "official_url": "", "image": "https://noky.io/images/77740b6cc6863ee8a31490a33cc8a3376115486e8ad6a86f69aff02357a7c8b8-1200.webp"}, {"title": "Ready. Set. BUBS.", "start": "2026-10-30T15:00:00-04:00", "end": "2026-10-30T17:00:00-04:00", "place": "Van Der Plas Gallery, Orchard Street, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": ["sport/running", "food-drink"], "description": "Ready. Set. BUBS. is a candy shop pop-up held two days before a big city marathon. Behind it are BUBS together with Tommie, Herm and Berto, who put on the event for the people who make running in this city what it is. Visitors can build their own bag at a pick-n-mix bar, grab bags from a wall hung by flavor, get aura readings matched to candy, and pick up race weekend goodies like shoelaces, bib magnets and a HydraPak FuelPak.", "url": "https://noky.io/en/new-york/events/ready-set-bubs-67297/", "official_url": "", "image": "https://noky.io/images/b35328feb04115d511c3bd40c97fa0c008a451b28b41dc2d3e8774c4b2eafbd2-1200.webp"}, {"title": "Bar Keeper's Friend Mini Market Pop-Up", "start": "2026-11-07T10:00:00-05:00", "end": "2026-11-07T14:00:00-05:00", "place": "80 Pearl St, Brooklyn, NY 11201", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": ["occasion/christmas"], "description": "Bar Keeper's Friend hosts The Mini Market, a free pop-up at the Brooklyn Flea in DUMBO celebrating its exclusive holiday product launch. Visitors can try a claw machine to win a free Mini, grab complimentary bagels with the Brownstone Boys, and meet vintage connoisseur Nancy Cavaliere.", "url": "https://noky.io/en/new-york/events/bar-keepers-friend-mini-market-pop-up-67344/", "official_url": "", "image": "https://noky.io/images/00f6052769b26462c8d126a50a2495cd059d4a6b81023a51b9e57d296acfee79-2000.webp"}, {"title": "Bounce Back with OLAY Super", "start": "2026-11-02T10:00:00-05:00", "end": "2026-11-02T16:00:00-05:00", "place": "10 Columbus Circle, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["sport/running/marathon", "food-drink"], "description": "Bounce Back with OLAY Super is a pop-up outside The Shops at Columbus Circle for runners after the 26.2-mile race, when their skin needs it the most. OLAY is behind it: visitors can snap a photo-op picture with a custom keychain, get a free bag charm with their photo and NYC-themed charms from Brooklyn Charm, and receive a free OLAY Super Serum to help their skin bounce back with a radiant glow.", "url": "https://noky.io/en/new-york/events/bounce-back-with-olay-super-67334/", "official_url": "", "image": "https://noky.io/images/b98839c0b49f16d762ea85fdce68f55c46473ccbad40d13c3899d5d9ab8c89cd-2000.webp"}, {"title": "TWIX Hallowmas Rewards Contest and Experience", "start": "2026-10-31T10:00:00-04:00", "end": "2026-10-31T17:00:00-04:00", "place": "", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/halloween"], "description": "TWIX Hallowmas Rewards Contest and Experience is a Halloween-themed contest and in-person experience in Williamsburg, Brooklyn. TWIX is bringing back Hallowmas, offering fans a share of $20,000 in total cash prizes across three winners for photos and videos showing how they bring fear and cheer to life. Zombie Claus will judge the competition, and on October 31 he will hit the streets of Williamsburg, handing TWIX treats directly to fans and turning traditional trick-or-treating on its head.", "url": "https://noky.io/en/new-york/events/twix-hallowmas-rewards-contest-and-experience-67316/", "official_url": "", "image": "https://noky.io/images/4ba7aee8b8ec1be62a33398990222bb61202aaa07b67fec50904eceac61083d6-1200.webp"}, {"title": "UGG Williamsburg Grand Opening", "start": "2026-10-28T10:00:00-04:00", "end": "2026-11-08T19:00:00-05:00", "place": "129 N 6th Street, Brooklyn, NY 11249", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/opening"], "description": "UGG is opening the doors to its newest retail location in Williamsburg, Brooklyn, bringing its signature blend of comfort, creativity and self-expression to one of NYC's most culturally vibrant neighborhoods. Opening week features in-store experiences including a limited-edition APOTHEKE candle with purchases of $150 or more, custom UGG tote bags for the first 200 visitors, and personalized fashion illustrations by NYC-based illustrator Yanz. Later offerings include custom pick-and-mix candy boxes with Slik Candy, boot charms from NYC-based charm studio Haricot Vert, and custom laser engravings with a complimentary Dauphinette Boot Flower Chain on purchases of $200 or more.", "url": "https://noky.io/en/new-york/events/ugg-williamsburg-grand-opening-75706/", "official_url": "", "image": "https://noky.io/images/7988011fe1c579f837f9f66d33fc6a7b9b461d609f29f5e7f222ebf54b1b885e-2000.webp"}, {"title": "Zappos No More Lonely Runs Marathon Pop-Up", "start": "2026-10-30T08:00:00-04:00", "end": "2026-10-30T20:00:00-04:00", "place": "15 East 40th Street, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["sport/running/marathon", "occasion/new-york-city-marathon"], "description": "A free pop-up marking NYC Marathon Weekend, running for several days at 15 East 40th Street. Zappos teams up with HOKA and No More Lonely Runs to host a weekend of activities for runners and spectators, from shakeout to the finish line. The lineup includes a shakeout run, HOKA customization, race-day sign making, a Zappos-branded photo booth, and post-race celebrations.", "url": "https://noky.io/en/new-york/events/zappos-no-more-lonely-runs-marathon-pop-up-67299/", "official_url": "", "image": "https://noky.io/images/8d41aadcd4fade56522cb7a0c053337ce874b7511fb71148fa616276f022e8b8-1200.webp"}, {"title": "SKULLPANDA Off Mode Experience", "start": "2026-10-16T10:00:00-04:00", "end": "2026-11-30T19:00:00-05:00", "place": "423 West 14th Street, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "exhibitions-museums", "tags": ["art/design"], "description": "SKULLPANDA Off Mode Experience is an immersive experience in New York City built around the world of SKULLPANDA. Visitors can step into that world, explore it, and get their hands on exclusives and NYC-only collectibles. It runs at 423 West 14th Street from October 16 through November 30, 2026.", "url": "https://noky.io/en/new-york/events/skullpanda-off-mode-experience-67270/", "official_url": "", "image": "https://noky.io/images/bf36189ee7c9e003225f1e7c4715e7d26301dbb54f74519c1b67cf8deb75c8c6-1200.webp"}, {"title": "Elie Tahari Madison Avenue Pop-Up", "start": "2026-10-16T10:00:00-04:00", "end": "2026-11-09T18:00:00-05:00", "place": "803 Madison Ave, New York, NY 10065", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "exhibitions-museums", "tags": ["art/fashion"], "description": "A limited-time pop-up store on Madison Avenue where the fashion brand presents its latest Fall/Winter collection. The designer Elie Tahari opened his original store on this avenue in 1974, and the pop-up stands directly across from that site. The two-floor space of more than 4,000 square feet reimagines 1970s New York with a contemporary sensibility, and the collection is available only here and on the brand's website. Special programming and in-store experiences are planned during the run.", "url": "https://noky.io/en/new-york/events/elie-tahari-madison-avenue-pop-up-67271/", "official_url": "", "image": "https://noky.io/images/b8d6608e69b3f60fcdc34081b8954f67a37b6fb65e33822c3ac4db9c3503a3de-2000.webp"}, {"title": "RetailmediaIQ Pop-Up Shop", "start": "2026-10-30T11:00:00-04:00", "end": "2026-11-01T17:00:00-05:00", "place": "", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": ["occasion/shopping"], "description": "The retailmediaIQ Pop-Up Shop is a shopping event in SoHo, returning for its 6th annual edition. It brings together breakout, emerging brands, the founders behind the labels, and top industry movers and shakers in an immersive space. Visitors can shop the next big names in retail, meet CPG innovators, and take home a curated goodie bag of must-have products. It is open to consumers from October 30 to November 1.", "url": "https://noky.io/en/new-york/events/retailmediaiq-pop-up-shop-67295/", "official_url": "", "image": "https://noky.io/images/176c0d1b5195a58f869c30da7c18363bd919c9811f1c4edcf69801cf0c92b06e-1200.webp"}, {"title": "Spooky Glam Bar at HYPER GROUND", "start": "2026-10-30T00:00:00-04:00", "end": "2026-10-31T00:00:00-04:00", "place": "The Shops & Restaurants at Hudson Yards, Level 1", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "workshops-courses", "tags": ["occasion/halloween", "diy"], "description": "Spooky Glam Bar at HYPER GROUND is a Halloween trick-or-treat stop at HYPER GROUND. Visitors can get a quick Halloween makeup look from a professional makeup artist. Each guest also receives a complimentary trick-or-treat K-beauty sample. The event takes place on Level 1 of The Shops & Restaurants at Hudson Yards.", "url": "https://noky.io/en/new-york/events/spooky-glam-bar-at-hyper-ground-71315/", "official_url": "https://www.hudsonyardsnewyork.com/events/spooky-glam-bar-hyper-ground", "image": "https://noky.io/images/e244cc03475f3aa12eebc7ce290db5e71bde1726f9c1082fe619b2ecb1d37701-1200.webp"}, {"title": "Oishii Pop-Up at Chelsea Market", "start": "2026-08-20T12:00:00-04:00", "end": "2026-11-01T00:00:00-04:00", "place": "Chelsea Market", "address": "9th Avenue 75, 10011", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "https://www.chelseamarket.com/directory-shopping-and-services", "category": "food-drink", "tags": ["food-drink"], "description": "Oishii, a grower of premium strawberries, opens its first-ever retail kiosk inside Chelsea Market. It introduces Connoisseur Grade Berries inspired by Japanese craftsmanship and the tradition of gifting exceptional fruit. Alongside individual Koyo berries and gift boxes, the kiosk offers preserves, strawberry-yuzu lemonade, exclusive pastries and selected treasures from Japan. Entry is free, with hours from noon to 8pm Thursday through Sunday through November 1.", "url": "https://noky.io/en/new-york/events/oishii-pop-up-at-chelsea-market-51811/", "official_url": "", "image": "https://noky.io/images/a3fc2f8585efcc8da3b64bb7aec07cd2c2a1e39f78d8f6bd7a9a7066a1d2aa4f-1200.webp"}, {"title": "Halloween Treats at Dylan's Candy Bar", "start": "2026-09-08T00:00:00-04:00", "end": "2026-10-31T00:00:00-04:00", "place": "Dylan's Candy Bar, Level 4, The Shops & Restaurants at Hudson Yards", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "markets", "tags": ["occasion/halloween"], "description": "Halloween Treats at Dylan's Candy Bar is a seasonal shopping offer running through Halloween. Starting September 8th, Dylan's Candy Bar presents its spooktacular Halloween Collection at its shop on Level 4 of The Shops & Restaurants at Hudson Yards. The collection ranges from party favors to hostess gifts, offering everything needed to have the sweetest house on the block all season long.", "url": "https://noky.io/en/new-york/events/halloween-treats-at-dylans-candy-bar-71313/", "official_url": "", "image": "https://noky.io/images/6febf59df23510c619896edbaf4789ccb86de1a71f5261527ab6f6ea11012b8b-1200.webp"}]}