{"title": "Ready. Set. BUBS.", "start": "2026-10-30T15:00:00-04:00", "end": "2026-10-30T17:00:00-04:00", "place": "Van Der Plas Gallery, Orchard Street, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": ["sport/running", "food-drink"], "description": "Ready. Set. BUBS. is a candy shop pop-up held two days before a big city marathon. Behind it are BUBS together with Tommie, Herm and Berto, who put on the event for the people who make running in this city what it is. Visitors can build their own bag at a pick-n-mix bar, grab bags from a wall hung by flavor, get aura readings matched to candy, and pick up race weekend goodies like shoelaces, bib magnets and a HydraPak FuelPak.", "url": "https://noky.io/en/new-york/events/ready-set-bubs-67297/", "official_url": "", "image": "https://noky.io/images/b35328feb04115d511c3bd40c97fa0c008a451b28b41dc2d3e8774c4b2eafbd2-1200.webp", "dates": [{"start": "2026-10-30T15:00:00-04:00", "end": "2026-10-30T17:00:00-04:00", "place": "Van Der Plas Gallery, Orchard Street, New York, NY, USA", "address": "", "tickets": ""}], "similar": [{"title": "Zappos No More Lonely Runs Marathon Pop-Up", "start": "2026-10-30T08:00:00-04:00", "end": "2026-10-30T20:00:00-04:00", "place": "15 East 40th Street, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["sport/running/marathon", "occasion/new-york-city-marathon"], "description": "A free pop-up marking NYC Marathon Weekend, running for several days at 15 East 40th Street. Zappos teams up with HOKA and No More Lonely Runs to host a weekend of activities for runners and spectators, from shakeout to the finish line. The lineup includes a shakeout run, HOKA customization, race-day sign making, a Zappos-branded photo booth, and post-race celebrations.", "url": "https://noky.io/en/new-york/events/zappos-no-more-lonely-runs-marathon-pop-up-67299/", "official_url": "", "image": "https://noky.io/images/8d41aadcd4fade56522cb7a0c053337ce874b7511fb71148fa616276f022e8b8-1200.webp"}, {"title": "Speedeasy by Saucony", "start": "2026-10-30T10:00:00-04:00", "end": "2026-11-01T17:00:00-05:00", "place": "48 Ludlow St, New York, NY 10002", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["sport/running/marathon", "occasion/new-york-city-marathon"], "description": "SPEEDEASY is an immersive pop-up experience during New York City marathon weekend, housed in a Lower East Side storefront transformed into a runner's speakeasy. It is run by Saucony, which invites visitors to explore and trial its award-winning Endorphin franchise and celebrate the culture of running in New York City. Guests can learn the role each shoe plays in training rotations, recharge at the Endorphin Bar with made-to-order performance drinks made with Cadence, and enjoy exclusive programming inspired by New York's running culture. The weekend also features a shakeout run with 212 Athletic and a photography panel on race-day storytelling.", "url": "https://noky.io/en/new-york/events/speedeasy-by-saucony-67301/", "official_url": "", "image": "https://noky.io/images/cf5c5901fe48a4e1ed3d6ccb78467cd2d9486be4375c94855c59fd3ce8153d32-2000.webp"}, {"title": "STORM x Takeoff 5k Shakeout Run", "start": "2026-10-30T07:30:00-04:00", "end": "2026-10-30T11:00:00-04:00", "place": "213 Bowery, New York, NY 10002, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "workshops-courses", "tags": ["sport/running"], "description": "A marathon-weekend shakeout run through the city, an easy, social 5K at a relaxed pace that starts and finishes at a pop-up on the Bowery, open to all paces. It is put on by Sweetfeet and Takeoff and powered by STORM, whose energy drinks are sampled before and after the run, with bagels and recovery carbs waiting at the finish. The first 50 people to arrive in person receive a co-branded hat or socks, and afterward there is time to hang out and shop at the pop-up.", "url": "https://noky.io/en/new-york/events/storm-x-takeoff-5k-shakeout-run-67309/", "official_url": "", "image": "https://noky.io/images/62032eb3524576a2b16995339e78a692f214b7979f852a9683fec68fb71f2bab-1200.webp"}, {"title": "HOKA Fly Station", "start": "2026-10-30T13:00:00-04:00", "end": "2026-10-30T20:00:00-04:00", "place": "96 N 5th St, Brooklyn, NY 11249", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["music/electronic/dj", "sport/running/marathon", "occasion/new-york-city-marathon"], "description": "HOKA Fly Station is a live pop-up destination held over marathon weekend, built around the sound, movement, and energy of New York City. Running shoe brand HOKA hosts it, with food from Nick + Sons and ultramarathon runner and chef Christopher LaMagna, beverages from OM Juices, and music curated by A—Z Radio (Wax Studios) with a rotating selection of local NYC DJs. Visitors can also customize a special HOKA tote bag with LQQK Studios.", "url": "https://noky.io/en/new-york/events/hoka-fly-station-67302/", "official_url": "", "image": "https://noky.io/images/da54c6617dd103634f9ad144dd63ddbd9b9af9cdf575b964daa23ddc6eeaafda-2000.webp"}, {"title": "New Balance Run House 2026", "start": "2026-10-30T12:00:00-04:00", "end": "2026-11-02T19:00:00-05:00", "place": "Ideal Glass Studios, West 8th Street, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["sport/running/marathon", "occasion/new-york-city-marathon"], "description": "New Balance Run House 2026 is a gathering space for runners and fans held as part of New Balance's race week celebration for the 2026 TCS New York City Marathon. New Balance hosts the Run House, offering product customization, test-and-trial opportunities for select footwear, and community experiences such as post-race massages and a recovery fuel bar with sign-up required. After race day, the space becomes a celebration hub where runners and fans can connect, recover, and reflect on marathon weekend, with pieces from the 50th Borough Collection available for purchase.", "url": "https://noky.io/en/new-york/events/new-balance-run-house-2026-67311/", "official_url": "", "image": "https://noky.io/images/f0d8c4082e443808c543ab54ad8bf970632ef70d5f42ec47efe14fef91837eb8-1200.webp"}, {"title": "Club Celsius", "start": "2026-10-30T18:00:00-04:00", "end": "2026-11-02T14:00:00-05:00", "place": "64 Dobbin Street, Brooklyn, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["sport/running/marathon", "occasion/new-york-city-marathon", "comedy"], "description": "Club Celsius is a four-day pop-up in Williamsburg, Brooklyn serving as a home base for marathon race weekend, with runs, live dating and comedy, music and celebrations. It is created by Celsius, the energy drink brand, for runners, spectators and anyone ready to enjoy the weekend's energy. The program opens with a group sunset run led by Love Island alum Corbin Mims and DJ duo SIDEQUEST with their mobile DJ pedicab, followed by an UpDating live dating and comedy mixer. Later days bring a shakeout run with Carl Radke, race-day festivities with DJ, sampling and giveaways, an aftershow performance by Bryce Alakai, and medal engraving with Olympic medalist Molly Seidel.", "url": "https://noky.io/en/new-york/events/club-celsius-67310/", "official_url": "https://www.celsius.com/club-celsius-nyc/", "image": "https://noky.io/images/b0b8f82e09fd8fb38a92cf810608a111b35707bc9bd0cd6793e309bbd3824297-1200.webp"}, {"title": "Bounce Back with OLAY Super", "start": "2026-11-02T10:00:00-05:00", "end": "2026-11-02T16:00:00-05:00", "place": "10 Columbus Circle, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["sport/running/marathon", "food-drink"], "description": "Bounce Back with OLAY Super is a pop-up outside The Shops at Columbus Circle for runners after the 26.2-mile race, when their skin needs it the most. OLAY is behind it: visitors can snap a photo-op picture with a custom keychain, get a free bag charm with their photo and NYC-themed charms from Brooklyn Charm, and receive a free OLAY Super Serum to help their skin bounce back with a radiant glow.", "url": "https://noky.io/en/new-york/events/bounce-back-with-olay-super-67334/", "official_url": "", "image": "https://noky.io/images/b98839c0b49f16d762ea85fdce68f55c46473ccbad40d13c3899d5d9ab8c89cd-2000.webp"}, {"title": "Bibs for Burgers", "start": "2026-11-01T12:00:00-05:00", "end": "2026-11-07T21:00:00-05:00", "place": "", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "food-drink", "tags": ["sport/running/marathon", "food-drink"], "description": "Bibs for Burgers is a post-race celebration for TCS New York City Marathon runners, held by Shake Shack at its location at 1700 Broadway, just south of Central Park. Runners can get a burger along with live music, a custom photo booth, and limited edition T-shirts for runners while supplies last. Shake Shack is back for its third year as the official burger of the TCS New York City Marathon, and its Bibs for Burgers program also lets runners redeem an offer at local Shacks nationwide from November 1 to 7.", "url": "https://noky.io/en/new-york/events/bibs-for-burgers-67328/", "official_url": "", "image": "https://noky.io/images/1a0939693aec36029fe7c206fa11707680e72d06109eda1f79af5ed400eda2a1-1200.webp"}, {"title": "OPI x M&M'S Mobile Bodega", "start": "2026-11-05T11:00:00-05:00", "end": "2026-11-05T18:00:00-05:00", "place": "M&M'S New York, Broadway, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/hanukkah"], "description": "The OPI x M&M'S Mobile Bodega is a pop-up in Times Square celebrating the launch of OPI's limited-edition holiday collection made in collaboration with M&M'S. The two brands, known for their love of color, creativity and nostalgia, transform Times Square into the ultimate holiday destination with the \"Get Your Stocking Sweetened\" experience. Visitors can explore the colorful, candy-inspired activation, get an up-close look at the new collection, and enjoy a few sweet surprises.", "url": "https://noky.io/en/new-york/events/opi-x-mms-mobile-bodega-75718/", "official_url": "", "image": "https://noky.io/images/7bf9cb6c8fd07d3815c9b5ee1f3003a8505c592313062613dbda0ea9ca914111-1200.webp"}, {"title": "2026 Brooks NYC Hyperion House", "start": "2026-10-29T11:00:00-04:00", "end": "2026-11-02T15:00:00-05:00", "place": "188 Lafayette Street, New York, NY 10013, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["sport/running/marathon", "occasion/new-york-city-marathon"], "description": "The 2026 Brooks NYC Hyperion House is a gathering place for runners, supporters, and fans of the sport during New York City Marathon weekend. Brooks is behind it, celebrating the NYC Marathon at the heart of all the action. Visitors can stop by for programming, athlete appearances, product experiences, recovery moments, and chances to connect with the Brooks community. It helps runners make the most of every moment in NYC, whether heading to a shakeout run or celebrating after the race.", "url": "https://noky.io/en/new-york/events/2026-brooks-nyc-hyperion-house-67293/", "official_url": "", "image": "https://noky.io/images/c398ec4f4c8da723a061097a30e0ba982c59303563ec842792fa4b1e35f31f75-1200.webp"}, {"title": "NYC 2026 Endorphins Fuel Bar", "start": "2026-10-30T06:30:00-04:00", "end": "2026-10-31T17:00:00-04:00", "place": "55 Hudson Yards, Manhattan, New York, NY 10001, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["sport/running/marathon", "occasion/new-york-city-marathon"], "description": "A free fuel bar set up for runners in the days before the race. Endorphins Running runs it at Bluestone Lane in Hudson Yards with New Balance, Shokz, Throne Sport Coffee, Mush, BAND-AID and Science in Sport. Everyone who stops by gets free coffee and fuel, plus a commemorative New Balance x Endorphins item while supplies last.", "url": "https://noky.io/en/new-york/events/nyc-2026-endorphins-fuel-bar-67304/", "official_url": "", "image": "https://noky.io/images/78e1efa23c4f6ef3293b15b7db41c31ea2870df4dcf446c07d366e2e0180574b-1200.webp"}, {"title": "OLLY Mochi Bites Pop-Up", "start": "2026-10-29T10:00:00-04:00", "end": "2026-10-30T18:00:00-04:00", "place": "", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "markets", "tags": [], "description": "OLLY Mochi Bites Pop-Up is an immersive pop-up bringing OLLY's first-of-its-kind Mochi Bites to life at Hudson Yards. It invites guests to explore four uniquely designed spaces inspired by the new Multi, Beauty, Energy, and Sleep gummies, sample the new flavors, snap photos, and score exclusive OLLY merch.", "url": "https://noky.io/en/new-york/events/olly-mochi-bites-pop-up-71299/", "official_url": "https://www.hudsonyardsnewyork.com/events/olly-mochi-bites-pop", "image": "https://noky.io/images/97bfbc2e658097ee9f0e9e3269ffa4bf0ac3b4232f5bf2e2b3766ce8e5dfc610-1200.webp"}, {"title": "Bar Keeper's Friend Mini Market Pop-Up", "start": "2026-11-07T10:00:00-05:00", "end": "2026-11-07T14:00:00-05:00", "place": "80 Pearl St, Brooklyn, NY 11201", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": ["occasion/christmas"], "description": "Bar Keeper's Friend hosts The Mini Market, a free pop-up at the Brooklyn Flea in DUMBO celebrating its exclusive holiday product launch. Visitors can try a claw machine to win a free Mini, grab complimentary bagels with the Brownstone Boys, and meet vintage connoisseur Nancy Cavaliere.", "url": "https://noky.io/en/new-york/events/bar-keepers-friend-mini-market-pop-up-67344/", "official_url": "", "image": "https://noky.io/images/00f6052769b26462c8d126a50a2495cd059d4a6b81023a51b9e57d296acfee79-2000.webp"}, {"title": "Dunkin' Fuels NYC Marathon", "start": "2026-11-01T07:30:00-05:00", "end": "2026-11-01T14:30:00-05:00", "place": "1225 1st Ave, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/new-york-city-marathon"], "description": "Dunkin’ Fuels NYC Marathon is a cheer zone and store takeover held along the marathon route. Dunkin’ puts it on, offering a large Coffee and Donut photo moment, mascots, custom cheer signs, and $5 hot card and beanie giveaways at the cheer zone. A store activation at 1225 1st Ave gives out marathon beanies, $5 Dunkin’ gift cards, and branded cheer signs while supplies last, with mascots on hand for photos.", "url": "https://noky.io/en/new-york/events/dunkin-fuels-nyc-marathon-67330/", "official_url": "", "image": "https://noky.io/images/6167b788b809ee46879d921163c3d9f97adb42c0e0dc22d12c5a223e97a8b665-2000.webp"}, {"title": "Carb Load with Band-Aid and Liberty Bagels", "start": "2026-10-30T07:00:00-04:00", "end": "2026-10-31T11:00:00-04:00", "place": "16 East 58th Street, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "food-drink", "tags": ["sport/running/marathon", "occasion/new-york-city-marathon", "food-drink"], "description": "A free morning carb-load at Liberty Bagels with free bagels, samples, merch and more. It is a collaboration between Band-Aid Brand and Liberty Bagels, taking place at Liberty Bagels at 16 East 58th Street in Manhattan.", "url": "https://noky.io/en/new-york/events/carb-load-with-band-aid-and-liberty-bagels-67305/", "official_url": "", "image": "https://noky.io/images/38b5685fd1d5b36e8b66ac39ccd6e7b110e2f79735c7d7837542c6d3a7dea829-2000.webp"}, {"title": "Salt & Stone Training Center | NYC Pop Up", "start": "2026-10-29T10:00:00-04:00", "end": "2026-11-01T19:00:00-05:00", "place": "262 Mott Street, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": [], "description": "Salt & Stone Training Center | NYC Pop Up is a temporary retail space on Mott Street where visitors can experience the brand's award-winning scents and high-performance essentials, plus exclusive merch. Salt & Stone invites guests to start fresh and finish strong, with perks like complimentary Matcha Lemonade with every purchase and gifts for spending thresholds, while supplies last. Marathon runners skip the line all weekend and receive a free Recovery Bundle with any purchase. A free Salt & Stone Membership also comes with a free Mini Neroli Deodorant and 10% off in-store purchases.", "url": "https://noky.io/en/new-york/events/salt-stone-training-center-nyc-pop-up-67284/", "official_url": "https://partiful.com/e/ACurflhdYftQ7EVwUQoD", "image": "https://noky.io/images/597c535ad1c2de21539e71d2268dd5f4cfb3ca0a4b8344f290fda20f7b4d0157-2000.webp"}]}