{"title": "Ruby Kisses X Aokō Matcha Pop-Up", "start": "2026-11-08T13:00:00-05:00", "end": "2026-11-08T17:00:00-05:00", "place": "Aoko Matcha - West Village, Bleecker Street, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "festivals-street", "tags": ["food-drink/tea"], "description": "A pop-up where Ruby Kisses Cosmetics teams up with Aokō Matcha in the West Village. Visitors can sip a new matcha drink, try shades of Juicy Glass Stain, get free gifts, and take photos in a photo booth.", "url": "https://noky.io/en/new-york/events/ruby-kisses-x-aoko-matcha-pop-up-115435/", "official_url": "", "image": "https://noky.io/images/9ac060c360cfd70b27fcb9a1b44085475327d3c5bbf2f71302facfe7faf2ac89-2000.webp", "dates": [{"start": "2026-11-08T13:00:00-05:00", "end": "2026-11-08T17:00:00-05:00", "place": "Aoko Matcha - West Village, Bleecker Street, New York, NY, USA", "address": "", "tickets": ""}], "similar": [{"title": "Hello Kitty’s Birthday Party", "start": "2026-11-07T10:00:00-05:00", "end": "2026-11-07T18:00:00-05:00", "place": "12 E 14th St, New York, NY 10003", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "festivals-street", "tags": ["occasion/birthday", "art"], "description": "Hello Kitty’s Birthday Party is a pop-up celebration thrown by Sanrio together with Figma, and everyone is invited. Visitors can grab a matcha or strawberry milk from the green Hello Kitty and Friends truck, collect a mystery character keychain to customize at the charm bar, and take photos inside. There are free drinks, photo ops, giveaways and swag, with the first 150 visitors each day getting a limited-edition sweatshirt and patches. A free Figma and Sanrio themed photostrip is available at the Old Friend photobooth.", "url": "https://noky.io/en/new-york/events/hello-kittys-birthday-party-115434/", "official_url": "https://www.figma.com/blog/figma-and-sanrio-celebrate-hello-kitty-and-friends/", "image": "https://noky.io/images/aed178e396e501070b569307cc6ba048a8e4880bef81773575d019fd0b4eb5fc-2000.webp"}, {"title": "OPI x M&M’S Mobile Bodega", "start": "2026-11-05T11:00:00-05:00", "end": "2026-11-05T18:00:00-05:00", "place": "M&M'S New York, Broadway, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "festivals-street", "tags": ["occasion/hanukkah"], "description": "The OPI x M&M'S Mobile Bodega is a pop-up in Times Square celebrating the launch of OPI's limited-edition holiday collection made in collaboration with M&M'S. The two brands, known for their love of color, creativity and nostalgia, transform Times Square into the ultimate holiday destination with the \"Get Your Stocking Sweetened\" experience. Visitors can explore the colorful, candy-inspired activation, get an up-close look at the new collection, and enjoy a few sweet surprises.", "url": "https://noky.io/en/new-york/events/opi-x-mms-mobile-bodega-75718/", "official_url": "", "image": "https://noky.io/images/7bf9cb6c8fd07d3815c9b5ee1f3003a8505c592313062613dbda0ea9ca914111-1200.webp"}, {"title": "Retail Therapy Pop-Up", "start": "2026-11-06T12:00:00-05:00", "end": "2026-11-06T18:00:00-05:00", "place": "178 Bleecker Street, NYC, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "markets", "tags": ["occasion/christmas", "food-drink"], "description": "Retail Therapy Pop-Up is a holiday sample sale in Manhattan where visitors can shop small businesses offering jewelry, vintage designer pieces, accessories, beauty, and fashion at deals. It is presented by RETAIL THERAPY, which shares daily updates and behind-the-scenes looks on Instagram at @retailtherapysamplesale. The lineup includes NYC small businesses such as RPZL, DrewezBeadz, Oxalisbliss, and others, with free lattes for the first 100 guests courtesy of Got Mine and giveaways plus PR bags courtesy of Bombas and Got Mine.", "url": "https://noky.io/en/new-york/events/retail-therapy-pop-up-108003/", "official_url": "https://partiful.com/e/F4KfLI7p5fTrzjrYoIAj?c=BM3rtcpZ", "image": "https://noky.io/images/c61d9c2562bcecc1753b6e582860f3e39b74940773f3e594c7a720fb750ada22-2000.webp"}, {"title": "The Ordinary Post", "start": "2026-11-14T10:00:00-05:00", "end": "2026-11-15T18:00:00-05:00", "place": "21 Greene St, New York, NY 10013, USA", "address": "", "price": "", "price_from": null, "price_to": null, "category": "markets", "tags": ["occasion/holiday", "wellness/beauty"], "description": "The Ordinary Post is an immersive pop-up experience ringing in the holiday season. It comes from The Ordinary and offers scientist-led conversations, ingredient exploration and a few surprises along the way.", "url": "https://noky.io/en/new-york/events/the-ordinary-post-115439/", "official_url": "", "image": "https://noky.io/images/8d187b0ae4f59e64d3423535edde1aa254e6f77ecf2f2f5acba934c7bd7d21dd-2000.webp"}, {"title": "Tiger Sisters Library Café", "start": "2026-11-11T10:00:00-05:00", "end": "2026-11-11T17:00:00-05:00", "place": "Shopify NY, Greene Street, Manhattan, New York, NY, USA", "address": "", "price": "Free to attend", "price_from": "0.00", "price_to": "0.00", "category": "workshops-courses", "tags": ["food-drink/tea", "literature"], "description": "Tiger Sisters Library Café turns a SoHo space into a cozy library café for one day, with matcha lattes, free curated books, a LinkedIn masterclass and a matcha demonstration. It is hosted by Cherie Brooke Luo and Jean Luo, the sisters behind the Tiger Sisters podcast, a Top 10 business podcast on Spotify that is now part of the Vox Media podcast network. Visitors can grab a matcha latte, browse the library, take home a free book the sisters curated, and win prizes from special friends. It is free to attend and open to all.", "url": "https://noky.io/en/new-york/events/tiger-sisters-library-cafe-108009/", "official_url": "", "image": "https://noky.io/images/79c5e0e21440a40c297a38e83acf4257995fbbdccf85f1620b233d3545a9f297-2000.webp"}, {"title": "Made by Mitchell Meets NYC", "start": "2026-11-14T10:00:00-05:00", "end": "2026-11-15T17:00:00-05:00", "place": "Panther Coffee", "address": "Greene Street 131, 10012 New York", "price": "", "price_from": null, "price_to": null, "category": "markets", "tags": ["diy"], "description": "Made by Mitchell Meets NYC is a pop-up shop where visitors can shop the viral palettes loved by the beauty community. It is run by Made by Mitchell together with Shopify NY, whose pro makeup artists help visitors with their glam. Guests can test and swatch the top-selling palettes they have seen on their feed and find the best shades to match their complexion with support from Mitchell and his makeup artists.", "url": "https://noky.io/en/new-york/events/made-by-mitchell-meets-nyc-115438/", "official_url": "", "image": "https://noky.io/images/15298ff503576671af2fb7ea272b599edda8389552fa14331c359602e6de671d-1200.webp"}, {"title": "The Maison L'Occitane Holiday House", "start": "2026-11-06T11:00:00-05:00", "end": "2026-11-08T18:00:00-05:00", "place": "16 West 10th Street, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "festivals-street", "tags": ["occasion/christmas"], "description": "The Maison L'Occitane Holiday House is a holiday weekend event held at L'OCCITANE's NYC Provençal home in Manhattan. The beauty brand L'OCCITANE invites guests to enjoy festive surprises, exclusive merchandise and gifts with purchase. The first 100 guests daily receive complimentary limited-edition gift sets while supplies last.", "url": "https://noky.io/en/new-york/events/the-maison-loccitane-holiday-house-115432/", "official_url": "", "image": "https://noky.io/images/e7eaca96c92a2b774932f7e84fe1bb6256c29018928e11350b08f55fea98f53f-1200.webp"}, {"title": "Bar Keeper's Friend Mini Market Pop-Up", "start": "2026-11-07T10:00:00-05:00", "end": "2026-11-07T14:00:00-05:00", "place": "80 Pearl St, Brooklyn, NY 11201", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "category": "markets", "tags": ["occasion/christmas"], "description": "Bar Keeper's Friend hosts The Mini Market, a free pop-up at the Brooklyn Flea in DUMBO celebrating its exclusive holiday product launch. Visitors can try a claw machine to win a free Mini, grab complimentary bagels with the Brownstone Boys, and meet vintage connoisseur Nancy Cavaliere.", "url": "https://noky.io/en/new-york/events/bar-keepers-friend-mini-market-pop-up-67344/", "official_url": "", "image": "https://noky.io/images/00f6052769b26462c8d126a50a2495cd059d4a6b81023a51b9e57d296acfee79-2000.webp"}, {"title": "Sunday Sips with Plentea Matcha", "start": "2026-11-08T09:00:00-05:00", "end": null, "place": "Brooklyn Bridge lobby", "address": "", "price": "", "price_from": null, "price_to": null, "category": "food-drink", "tags": ["food-drink/tea"], "description": "A complimentary matcha pop-up called Sunday Sips with Plentea Matcha, held in the lobby where guests can enjoy a free cup of matcha. It features Plentea Matcha, founded by Jessica Cardenas, who drew on a decade with UNICEF and her Nutritional Sciences background at Cornell. The brand honors traditional Japanese practices of nourishment through matcha while supporting sustainable programs in underserved communities, including nourishment programs for the Lower Eastside Girls Club such as a rooftop garden for girls ages 8-18.", "url": "https://noky.io/en/new-york/events/sunday-sips-with-plentea-matcha-50767/", "official_url": "", "image": "https://noky.io/images/08434b39ded7599a2443d95239680f3ab02210d998f502c35660bf53bbe251f9-1200.webp"}, {"title": "Flower Knows Snow Ballet Atelier", "start": "2026-11-13T11:00:00-05:00", "end": "2026-11-15T19:00:00-05:00", "place": "", "address": "", "price": "", "price_from": null, "price_to": null, "category": "markets", "tags": ["occasion/anniversary"], "description": "Flower Knows Snow Ballet Atelier is a beauty pop-up in a winter wonderland setting in the East Village. The Chinese beauty brand Flower Knows is celebrating its 10th anniversary with a pop-up tour visiting Shanghai, Seoul, and New York. Visitors can explore the wintry space, discover the brand's beauty treasures, and join the anniversary celebration. The pop-up runs from November 13 to 15.", "url": "https://noky.io/en/new-york/events/flower-knows-snow-ballet-atelier-98616/", "official_url": "", "image": "https://noky.io/images/7376520fecde23478969ea59cbca963d301d093cfff31c2174ca49d33a62606f-2000.webp"}, {"title": "Vaseline Trend Trade-In", "start": "2026-11-07T12:00:00-05:00", "end": "2026-11-07T18:00:00-05:00", "place": "Flatiron Public Plaza, Broadway, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "markets", "tags": [], "description": "Vaseline brings its Trend Trade-In pop-up to Flatiron Plaza, where New Yorkers trade in a body care product that didn't live up to the hype for a free full-size lotion from the new Cherry Aura or Vanilla Comfort collections. Guests can sample both fragrances, choose their favorite, and leave with a full-size lotion and a matching tote. The pop-up also serves as a media preview, inviting people to discover the scent-led collections and upgrade their daily moisturizing routine.", "url": "https://noky.io/en/new-york/events/vaseline-trend-trade-in-108006/", "official_url": "", "image": ""}, {"title": "Madewell Reading Room Outpost", "start": "2026-10-24T10:00:00-04:00", "end": "2026-11-06T20:00:00-05:00", "place": "565 Broadway, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "category": "markets", "tags": ["literature/books"], "description": "A book-swap pop-up inside a clothing store, where visitors can take a book and leave a book. It is a Reading Room outpost set up at several Madewell stores in Manhattan, running through November 6.", "url": "https://noky.io/en/new-york/events/madewell-reading-room-outpost-67275/", "official_url": "", "image": "https://noky.io/images/965db24cba4c98581b46deb0dc89d294dfea940399bbdecac7dcda99c72571a2-1200.webp"}]}