{"title": "Salt & Stone Training Center | NYC Pop Up", "start": "2026-10-29T10:00:00-04:00", "end": "2026-11-01T19:00:00-05:00", "place": "262 Mott Street, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": [], "description": "Salt & Stone Training Center | NYC Pop Up is a temporary retail space on Mott Street where visitors can experience the brand's award-winning scents and high-performance essentials, plus exclusive merch. Salt & Stone invites guests to start fresh and finish strong, with perks like complimentary Matcha Lemonade with every purchase and gifts for spending thresholds, while supplies last. Marathon runners skip the line all weekend and receive a free Recovery Bundle with any purchase. A free Salt & Stone Membership also comes with a free Mini Neroli Deodorant and 10% off in-store purchases.", "url": "https://noky.io/en/new-york/events/salt-stone-training-center-nyc-pop-up-67284/", "official_url": "https://partiful.com/e/ACurflhdYftQ7EVwUQoD", "image": "https://noky.io/images/597c535ad1c2de21539e71d2268dd5f4cfb3ca0a4b8344f290fda20f7b4d0157-2000.webp", "dates": [{"start": "2026-10-29T10:00:00-04:00", "end": "2026-11-01T19:00:00-05:00", "place": "262 Mott Street, New York, NY, USA", "address": "", "tickets": ""}], "similar": [{"title": "The Vitamin Shoppe NYC Marathon Finisher Freebies", "start": "2026-11-02T09:00:00-05:00", "end": "2026-11-06T21:00:00-05:00", "place": "157 East 86th Street, New York City, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "food-drink", "tags": ["sport/running/marathon", "wellness"], "description": "A post-marathon recovery day for NYC Marathon finishers at The Vitamin Shoppe on East 86th Street, plus free protein bars for finishers at the chain's NYC stores. The Vitamin Shoppe, Bespoke Physical Therapy and its founder Dr. Dan Giordano host the Medal Monday Recovery Hub, with massage guns, vibration chairs, red light therapy, assisted Theragun massages and recovery tips from physical therapists. Runners show their marathon medal to take part, and finishers can claim a free protein bar of their choice from November 2 to 6.", "url": "https://noky.io/en/new-york/events/the-vitamin-shoppe-nyc-marathon-finisher-freebies-67333/", "official_url": "", "image": "https://noky.io/images/8e0f7e1893054ec90f863aa7187bb5387a149dc7eb90aa2f809e24e4a4719690-2000.webp"}, {"title": "Neutrogena Halloween Pop-Up", "start": "2026-10-30T15:00:00-04:00", "end": "2026-10-30T21:00:00-04:00", "place": "North 6th Street & Berry Street, Brooklyn, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/halloween"], "description": "Neutrogena Halloween Pop-Up is a one-day spooky beauty pop-up taking over the corner of North 6th Street and Berry Street in Williamsburg, Brooklyn. Neutrogena is behind it, spotlighting its Makeup Remover Wipes as an easy way to wipe away even intense Halloween makeup while helping maintain the skin's essential hydration. Visitors can use complimentary wipes, refresh their costume makeup or glam look at glam station touch-ups with vanity mirrors and Hydro Boost Lip Oils, and pose at the mirror photo wall and photo booth. Joining Neutrogena's TYB community offers additional perks, including Neutrogena minis and sweet treats.", "url": "https://noky.io/en/new-york/events/neutrogena-halloween-pop-up-75714/", "official_url": "", "image": "https://noky.io/images/d39663bdb6b451fb5971b6a73306adcdb2e85fe7d646e80cc64092d5b84b89bb-2000.webp"}, {"title": "STORM x Takeoff 5k Shakeout Run", "start": "2026-10-30T07:30:00-04:00", "end": "2026-10-30T11:00:00-04:00", "place": "213 Bowery, New York, NY 10002, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "workshops-courses", "tags": ["sport/running"], "description": "A marathon-weekend shakeout run through the city, an easy, social 5K at a relaxed pace that starts and finishes at a pop-up on the Bowery, open to all paces. It is put on by Sweetfeet and Takeoff and powered by STORM, whose energy drinks are sampled before and after the run, with bagels and recovery carbs waiting at the finish. The first 50 people to arrive in person receive a co-branded hat or socks, and afterward there is time to hang out and shop at the pop-up.", "url": "https://noky.io/en/new-york/events/storm-x-takeoff-5k-shakeout-run-67309/", "official_url": "", "image": "https://noky.io/images/62032eb3524576a2b16995339e78a692f214b7979f852a9683fec68fb71f2bab-1200.webp"}, {"title": "Zappos No More Lonely Runs Marathon Pop-Up", "start": "2026-10-30T08:00:00-04:00", "end": "2026-10-30T20:00:00-04:00", "place": "15 East 40th Street, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["sport/running/marathon", "occasion/new-york-city-marathon"], "description": "A free pop-up marking NYC Marathon Weekend, running for several days at 15 East 40th Street. Zappos teams up with HOKA and No More Lonely Runs to host a weekend of activities for runners and spectators, from shakeout to the finish line. The lineup includes a shakeout run, HOKA customization, race-day sign making, a Zappos-branded photo booth, and post-race celebrations.", "url": "https://noky.io/en/new-york/events/zappos-no-more-lonely-runs-marathon-pop-up-67299/", "official_url": "", "image": "https://noky.io/images/8d41aadcd4fade56522cb7a0c053337ce874b7511fb71148fa616276f022e8b8-1200.webp"}, {"title": "Speedeasy by Saucony", "start": "2026-10-30T10:00:00-04:00", "end": "2026-11-01T17:00:00-05:00", "place": "48 Ludlow St, New York, NY 10002", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["sport/running/marathon", "occasion/new-york-city-marathon"], "description": "SPEEDEASY is an immersive pop-up experience during New York City marathon weekend, housed in a Lower East Side storefront transformed into a runner's speakeasy. It is run by Saucony, which invites visitors to explore and trial its award-winning Endorphin franchise and celebrate the culture of running in New York City. Guests can learn the role each shoe plays in training rotations, recharge at the Endorphin Bar with made-to-order performance drinks made with Cadence, and enjoy exclusive programming inspired by New York's running culture. The weekend also features a shakeout run with 212 Athletic and a photography panel on race-day storytelling.", "url": "https://noky.io/en/new-york/events/speedeasy-by-saucony-67301/", "official_url": "", "image": "https://noky.io/images/cf5c5901fe48a4e1ed3d6ccb78467cd2d9486be4375c94855c59fd3ce8153d32-2000.webp"}, {"title": "NYC 2026 Endorphins Fuel Bar", "start": "2026-10-30T06:30:00-04:00", "end": "2026-10-31T17:00:00-04:00", "place": "55 Hudson Yards, Manhattan, New York, NY 10001, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["sport/running/marathon", "occasion/new-york-city-marathon"], "description": "A free fuel bar set up for runners in the days before the race. Endorphins Running runs it at Bluestone Lane in Hudson Yards with New Balance, Shokz, Throne Sport Coffee, Mush, BAND-AID and Science in Sport. Everyone who stops by gets free coffee and fuel, plus a commemorative New Balance x Endorphins item while supplies last.", "url": "https://noky.io/en/new-york/events/nyc-2026-endorphins-fuel-bar-67304/", "official_url": "", "image": "https://noky.io/images/78e1efa23c4f6ef3293b15b7db41c31ea2870df4dcf446c07d366e2e0180574b-1200.webp"}, {"title": "Bounce Back with OLAY Super", "start": "2026-11-02T10:00:00-05:00", "end": "2026-11-02T16:00:00-05:00", "place": "10 Columbus Circle, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["sport/running/marathon", "food-drink"], "description": "Bounce Back with OLAY Super is a pop-up outside The Shops at Columbus Circle for runners after the 26.2-mile race, when their skin needs it the most. OLAY is behind it: visitors can snap a photo-op picture with a custom keychain, get a free bag charm with their photo and NYC-themed charms from Brooklyn Charm, and receive a free OLAY Super Serum to help their skin bounce back with a radiant glow.", "url": "https://noky.io/en/new-york/events/bounce-back-with-olay-super-67334/", "official_url": "", "image": "https://noky.io/images/b98839c0b49f16d762ea85fdce68f55c46473ccbad40d13c3899d5d9ab8c89cd-2000.webp"}, {"title": "Ready. Set. BUBS.", "start": "2026-10-30T15:00:00-04:00", "end": "2026-10-30T17:00:00-04:00", "place": "Van Der Plas Gallery, Orchard Street, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": ["sport/running", "food-drink"], "description": "Ready. Set. BUBS. is a candy shop pop-up held two days before a big city marathon. Behind it are BUBS together with Tommie, Herm and Berto, who put on the event for the people who make running in this city what it is. Visitors can build their own bag at a pick-n-mix bar, grab bags from a wall hung by flavor, get aura readings matched to candy, and pick up race weekend goodies like shoelaces, bib magnets and a HydraPak FuelPak.", "url": "https://noky.io/en/new-york/events/ready-set-bubs-67297/", "official_url": "", "image": "https://noky.io/images/b35328feb04115d511c3bd40c97fa0c008a451b28b41dc2d3e8774c4b2eafbd2-1200.webp"}, {"title": "Free Levain Bakery Cookie for Marathon Runners", "start": "2026-11-01T07:00:00-05:00", "end": "2026-11-01T22:00:00-05:00", "place": "167 West 74th Street, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "food-drink", "tags": ["occasion/new-york-city-marathon"], "description": "Marathon runners who show their 2026 race medal get a free cookie at Levain Bakery's Upper West Side locations. The offer celebrates running the NYC Marathon and is open to the public. It runs at 167 West 74th Street and 351 Amsterdam Avenue only.", "url": "https://noky.io/en/new-york/events/free-levain-bakery-cookie-for-marathon-runners-67329/", "official_url": "", "image": "https://noky.io/images/7abeb15ec4604bbb429d2db3625331a5f25c4dd33bf37657fb1af0e3e31bcdf0-1200.webp"}, {"title": "Bar Keeper's Friend Mini Market Pop-Up", "start": "2026-11-07T10:00:00-05:00", "end": "2026-11-07T14:00:00-05:00", "place": "80 Pearl St, Brooklyn, NY 11201", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": ["occasion/christmas"], "description": "Bar Keeper's Friend hosts The Mini Market, a free pop-up at the Brooklyn Flea in DUMBO celebrating its exclusive holiday product launch. Visitors can try a claw machine to win a free Mini, grab complimentary bagels with the Brownstone Boys, and meet vintage connoisseur Nancy Cavaliere.", "url": "https://noky.io/en/new-york/events/bar-keepers-friend-mini-market-pop-up-67344/", "official_url": "", "image": "https://noky.io/images/00f6052769b26462c8d126a50a2495cd059d4a6b81023a51b9e57d296acfee79-2000.webp"}, {"title": "Madewell Reading Room Outpost", "start": "2026-10-24T10:00:00-04:00", "end": "2026-11-06T20:00:00-05:00", "place": "565 Broadway, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": ["literature/books"], "description": "A book-swap pop-up inside a clothing store, where visitors can take a book and leave a book. It is a Reading Room outpost set up at several Madewell stores in Manhattan, running through November 6.", "url": "https://noky.io/en/new-york/events/madewell-reading-room-outpost-67275/", "official_url": "", "image": "https://noky.io/images/965db24cba4c98581b46deb0dc89d294dfea940399bbdecac7dcda99c72571a2-1200.webp"}, {"title": "RPZL Pop-Up", "start": "2026-11-06T12:00:00-05:00", "end": "2026-11-08T12:00:00-05:00", "place": "178 Bleecker Street, NYC, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": ["community"], "description": "RPZL Pop-Up is a shopping pop-up in the West Village where visitors can customize claw clips with an engraving machine and browse best-selling accessories, with a few surprises brought along. It is put on by RPZL, which is officially popping up in the West Village and inviting shoppers to meet the team in person and spend a little weekend there. On Saturday and Sunday, Join Got Mine is treating the first 100 shoppers through the door each day to free coffee and lattes.", "url": "https://noky.io/en/new-york/events/rpzl-pop-up-67338/", "official_url": "", "image": "https://noky.io/images/b65c89eeab34764a97abdb8977f58366da41d94120e256b4f8dfab7326615623-1200.webp"}, {"title": "HOKA Fly Station", "start": "2026-10-30T13:00:00-04:00", "end": "2026-10-30T20:00:00-04:00", "place": "96 N 5th St, Brooklyn, NY 11249", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["music/electronic/dj", "sport/running/marathon", "occasion/new-york-city-marathon"], "description": "HOKA Fly Station is a live pop-up destination held over marathon weekend, built around the sound, movement, and energy of New York City. Running shoe brand HOKA hosts it, with food from Nick + Sons and ultramarathon runner and chef Christopher LaMagna, beverages from OM Juices, and music curated by A—Z Radio (Wax Studios) with a rotating selection of local NYC DJs. Visitors can also customize a special HOKA tote bag with LQQK Studios.", "url": "https://noky.io/en/new-york/events/hoka-fly-station-67302/", "official_url": "", "image": "https://noky.io/images/da54c6617dd103634f9ad144dd63ddbd9b9af9cdf575b964daa23ddc6eeaafda-2000.webp"}, {"title": "UGG Williamsburg Grand Opening", "start": "2026-10-28T10:00:00-04:00", "end": "2026-11-08T19:00:00-05:00", "place": "129 N 6th Street, Brooklyn, NY 11249", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/opening"], "description": "UGG is opening the doors to its newest retail location in Williamsburg, Brooklyn, bringing its signature blend of comfort, creativity and self-expression to one of NYC's most culturally vibrant neighborhoods. Opening week features in-store experiences including a limited-edition APOTHEKE candle with purchases of $150 or more, custom UGG tote bags for the first 200 visitors, and personalized fashion illustrations by NYC-based illustrator Yanz. Later offerings include custom pick-and-mix candy boxes with Slik Candy, boot charms from NYC-based charm studio Haricot Vert, and custom laser engravings with a complimentary Dauphinette Boot Flower Chain on purchases of $200 or more.", "url": "https://noky.io/en/new-york/events/ugg-williamsburg-grand-opening-75706/", "official_url": "", "image": "https://noky.io/images/7988011fe1c579f837f9f66d33fc6a7b9b461d609f29f5e7f222ebf54b1b885e-2000.webp"}, {"title": "GoCafe® Experience", "start": "2026-10-04T00:00:00-04:00", "end": "2026-10-30T00:00:00-04:00", "place": "Grand Central Terminal", "address": "East 42nd Street 89, New York", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "markets", "tags": ["food-drink/coffee"], "description": "GoCafe® Experience is a pop-up at Graybar Passage in Grand Central Terminal featuring the GoCafe® Insulated Mug. Zojirushi presents live demos of its technologies—superior heat retention, leak-proof performance and a featherweight build—alongside new colorways like Matte Gold. Every purchase includes a free coffee voucher, a limited-edition tote and sticker sheet, and sharing your visit on social earns a free coffee voucher and uchiwa. Visitors can see why GoCafe® is built for life on the move.", "url": "https://noky.io/en/new-york/events/gocafe-experience-52923/", "official_url": "", "image": "https://noky.io/images/42634edc20921cec5c89cdb9d0479fa81bcf461fdaf77f5965bce399a8e5a130-1200.webp"}, {"title": "Shop, Sip & Go Wild With Alpyn at Sephora SoHo", "start": "2026-10-30T12:00:00-04:00", "end": "2026-10-30T18:00:00-04:00", "place": "557 Broadway, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "food-drink", "tags": ["diy/cosmetics"], "description": "Shop, Sip & Go Wild With Alpyn at Sephora SoHo is a one-day beauty event at Sephora SoHo. Alpyn Beauty brings Jackson Hole to SoHo with coffee from The Alpyn Café, a Skin in the Wild photobooth, spin to win with any Alpyn purchase, and a chance to try the new Barrier Repair Serum. Guests who RSVP receive a secret code by email that unlocks a free drink and free Alpyn swag at the Alpyn table inside the store. The swag is limited to the first 200 RSVPs, so arriving early is advised.", "url": "https://noky.io/en/new-york/events/shop-sip-go-wild-with-alpyn-at-sephora-soho-67307/", "official_url": "", "image": "https://noky.io/images/77c92252bfcf3360031066d04dec619d9bc744b514cc4f89494811815fa8d518-1200.webp"}]}