{"title": "Shop, Sip & Go Wild With Alpyn at Sephora SoHo", "start": "2026-10-30T12:00:00-04:00", "end": "2026-10-30T18:00:00-04:00", "place": "557 Broadway, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "https://www.eventbrite.com/e/shop-sip-go-wild-with-alpyn-at-sephora-soho-tickets-2003419801557", "category": "food-drink", "tags": ["diy/cosmetics"], "description": "Shop, Sip & Go Wild With Alpyn at Sephora SoHo is a one-day beauty event at Sephora SoHo. Alpyn Beauty brings Jackson Hole to SoHo with coffee from The Alpyn Café, a Skin in the Wild photobooth, spin to win with any Alpyn purchase, and a chance to try the new Barrier Repair Serum. Guests who RSVP receive a secret code by email that unlocks a free drink and free Alpyn swag at the Alpyn table inside the store. The swag is limited to the first 200 RSVPs, so arriving early is advised.", "url": "https://noky.io/en/new-york/events/shop-sip-go-wild-with-alpyn-at-sephora-soho-67307/", "official_url": "", "image": "https://noky.io/images/77c92252bfcf3360031066d04dec619d9bc744b514cc4f89494811815fa8d518-1200.webp", "dates": [{"start": "2026-10-30T12:00:00-04:00", "end": "2026-10-30T18:00:00-04:00", "place": "557 Broadway, New York, NY, USA", "address": "", "tickets": ""}], "similar": [{"title": "Perfect Bar Celebrates Harryween", "start": "2026-10-31T09:00:00-04:00", "end": "2026-10-31T14:00:00-04:00", "place": "319 Bowery, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "food-drink", "tags": ["occasion/halloween"], "description": "Perfect Bar Celebrates Harryween is a free pop-up outside Sozo Sip Bar & Omakase, with free Perfect Bar samples, peanut butter banana lattes, iced matchas, limited-edition merch, and a performance from Honey with The Liberty Girls. The snack brand Perfect Bar is behind it, holding the pop-up in celebration of Harryween and inspired by Harry Styles' \"Music in a Sushi Restaurant\". It invites Harry fans to stop by as they wait in line for the Friday night show.", "url": "https://noky.io/en/new-york/events/perfect-bar-celebrates-harryween-67312/", "official_url": "", "image": "https://noky.io/images/9000805b42f82f33c72faa0829edab05ddadad34bf1c0919e8c61a48ce72bfd2-1200.webp"}, {"title": "Spooky Glam Bar at HYPER GROUND", "start": "2026-10-30T00:00:00-04:00", "end": "2026-10-31T00:00:00-04:00", "place": "The Shops & Restaurants at Hudson Yards, Level 1", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "workshops-courses", "tags": ["occasion/halloween", "diy"], "description": "Spooky Glam Bar at HYPER GROUND is a Halloween trick-or-treat stop at HYPER GROUND. Visitors can get a quick Halloween makeup look from a professional makeup artist. Each guest also receives a complimentary trick-or-treat K-beauty sample. The event takes place on Level 1 of The Shops & Restaurants at Hudson Yards.", "url": "https://noky.io/en/new-york/events/spooky-glam-bar-at-hyper-ground-71315/", "official_url": "https://www.hudsonyardsnewyork.com/events/spooky-glam-bar-hyper-ground", "image": "https://noky.io/images/e244cc03475f3aa12eebc7ce290db5e71bde1726f9c1082fe619b2ecb1d37701-1200.webp"}, {"title": "Neutrogena Halloween Pop-Up", "start": "2026-10-30T15:00:00-04:00", "end": "2026-10-30T21:00:00-04:00", "place": "North 6th Street & Berry Street, Brooklyn, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "https://www.nycforfree.co/events/neutrogena-halloween-pop-up", "category": "festivals-street", "tags": ["occasion/halloween"], "description": "Neutrogena Halloween Pop-Up is a one-day spooky beauty pop-up taking over the corner of North 6th Street and Berry Street in Williamsburg, Brooklyn. Neutrogena is behind it, spotlighting its Makeup Remover Wipes as an easy way to wipe away even intense Halloween makeup while helping maintain the skin's essential hydration. Visitors can use complimentary wipes, refresh their costume makeup or glam look at glam station touch-ups with vanity mirrors and Hydro Boost Lip Oils, and pose at the mirror photo wall and photo booth. Joining Neutrogena's TYB community offers additional perks, including Neutrogena minis and sweet treats.", "url": "https://noky.io/en/new-york/events/neutrogena-halloween-pop-up-75714/", "official_url": "", "image": "https://noky.io/images/d39663bdb6b451fb5971b6a73306adcdb2e85fe7d646e80cc64092d5b84b89bb-2000.webp"}, {"title": "Senti Senti Paws for a Cause", "start": "2026-10-30T12:00:00-04:00", "end": "2026-11-01T16:00:00-05:00", "place": "66 Ainslie Street store b, Brooklyn, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "https://partiful.com/e/lUUgaN65CvyuYlqUNt3z", "category": "festivals-street", "tags": ["nature/animals", "occasion/charity"], "description": "Senti Senti Paws for a Cause is an animal charity week at Senti Senti Williamsburg, bringing together pet lovers and local pet businesses with ways to give back. Senti Senti is hosting it together with Animal Care Centers of NYC, whose Mobile Adoption Truck comes right outside the store. Visitors can meet adoptable cats, kittens and dogs, enjoy free drinks and pup cups, samples and special offers from local pet businesses, a free Polaroid station, pet drawing and costume contests, and raffles with prizes, alongside artists, pet psychics, treat makers and bakeries.", "url": "https://noky.io/en/new-york/events/senti-senti-paws-for-a-cause-67303/", "official_url": "", "image": "https://noky.io/images/62b7e424173e627068c03e940af645430e7fa1cd7e8d10c813158bb02edd0461-2000.webp"}, {"title": "The Hump Day Soiree Comedy open mic @ Secret Pour", "start": "2026-11-04T19:00:00-05:00", "end": "2026-11-04T21:00:00-05:00", "place": "Secret Pour", "address": "DeKalb Avenue 1114, 11221", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "comedy", "tags": ["comedy/stand-up"], "description": "The Hump Day Soiree Comedy open mic @ Secret Pour is a weekly comedy open mic held every Wednesday at Secret Pour in Brooklyn. New and seasoned comics are welcome to try out new bits in a supportive environment. Signing up is free and takes place from 6pm to 6:15pm. The event runs in the evening at the bar's space on DeKalb Avenue.", "url": "https://noky.io/en/new-york/events/the-hump-day-soiree-comedy-open-mic-secret-pour-55756/", "official_url": "", "image": ""}, {"title": "Bounce Back with OLAY Super", "start": "2026-11-02T10:00:00-05:00", "end": "2026-11-02T16:00:00-05:00", "place": "10 Columbus Circle, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["sport/running/marathon", "food-drink"], "description": "Bounce Back with OLAY Super is a pop-up outside The Shops at Columbus Circle for runners after the 26.2-mile race, when their skin needs it the most. OLAY is behind it: visitors can snap a photo-op picture with a custom keychain, get a free bag charm with their photo and NYC-themed charms from Brooklyn Charm, and receive a free OLAY Super Serum to help their skin bounce back with a radiant glow.", "url": "https://noky.io/en/new-york/events/bounce-back-with-olay-super-67334/", "official_url": "", "image": "https://noky.io/images/b98839c0b49f16d762ea85fdce68f55c46473ccbad40d13c3899d5d9ab8c89cd-2000.webp"}, {"title": "Baddie Boo Bash @ Secret Pour", "start": "2026-10-30T22:00:00-04:00", "end": "2026-10-31T03:00:00-04:00", "place": "Secret Pour", "address": "DeKalb Avenue 1114, 11221", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "party-club", "tags": ["occasion/halloween"], "description": "Baddie Boo Bash @ Secret Pour is a Halloween costume party at Secret Pour in Brooklyn. The bar hosts it as part of its programme. Guests come in costume to celebrate the Halloween season together.", "url": "https://noky.io/en/new-york/events/baddie-boo-bash-secret-pour-79568/", "official_url": "", "image": ""}, {"title": "Late Night: NY Night Train Halloween!", "start": "2026-10-31T22:00:00-04:00", "end": "2026-11-01T01:00:00-04:00", "place": "Alphaville", "address": "Wilson Avenue 140", "price": "USD 13.06", "price_from": "13.06", "price_to": "13.06", "tickets_url": "https://link.dice.fm/O845ca86041c?pid=be8f0021", "category": "party-club", "tags": ["occasion/halloween", "music"], "description": "Late Night: NY Night Train Halloween! is a Halloween party night at Alphaville in Brooklyn. DJs Jonathan Toubin and Drew Redmond present the NY Night Train Halloween, with go-go dancers Sarah Savannah and Katnip Kate, a roller skate performance by Hurricane Dita, projections by Space Octopus, and a costume contest with $100 to win. Late Night Happy Hour drink prices are offered, and the party is 21+.", "url": "https://noky.io/en/new-york/events/late-night-ny-night-train-halloween-79145/", "official_url": "", "image": "https://noky.io/images/d5bbd1456b15bc8dd8984c5f4ae6c1b65321a65b56d366300d3b4d7de1e11b27-2000.webp"}, {"title": "Halloween Night with Moojo x Lohrasp Kansara @ Capitale NY", "start": "2026-10-31T22:00:00-04:00", "end": null, "place": "Somewhere Nowhere", "address": "West 25th Street 112", "price": "", "price_from": "36.21", "price_to": "285.19", "tickets_url": "https://speakeasygo.com/event/EVE-F5BHH4?t=web", "category": "party-club", "tags": ["music/electronic/house", "occasion/halloween"], "description": "A Halloween night party held at Capitale NYC in New York. It is presented by Somewhere Nowhere NYC and Loco Carnaval, with music by Moojo x Lohrasp Kansara. It is a 21+ event with several ticket types, from general admission in the Main Ballroom to VIP and table reservations.", "url": "https://noky.io/en/new-york/events/halloween-night-with-moojo-x-lohrasp-kansara-capitale-ny-55966/", "official_url": "", "image": "https://noky.io/images/ecc97ddcc320e818405ab9546ea18dbe2b11c6ccf34ddd134ac2a46962ba6774-1200.webp"}, {"title": "Kiehl's Williamsburg Grand Opening", "start": "2026-11-06T16:00:00-05:00", "end": "2026-11-06T23:00:00-05:00", "place": "193 Bedford Avenue, Brooklyn, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "https://www.eventbrite.com/e/kiehls-williamsburg-grand-opening-party-tickets-2002591790955?aff=oddtdtcreator", "category": "festivals-street", "tags": ["occasion/opening"], "description": "Kiehl's Williamsburg Grand Opening is a three-day celebration welcoming the Williamsburg community to the skincare brand's new Brooklyn location. The Friday night grand opening party features a ribbon cutting with a gift for the first 100 guests, complimentary skin analyses, a calligrapher customizing swag, and music by DJKillaCourt. Starting in the evening, guests can shop then sip at a sidewalk speakeasy with Kiehl's-inspired drinks for purchase by Vera Cruz. The weekend continues with a community day of one-on-one shopping, hand massages and free samples, plus a pup day with treats and product demos.", "url": "https://noky.io/en/new-york/events/kiehls-williamsburg-grand-opening-75719/", "official_url": "https://www.eventbrite.com/e/kiehls-williamsburg-grand-opening-party-tickets-2002591790955?aff=oddtdtcreator", "image": "https://noky.io/images/5c4ca285488ae280fc0f05fb9065d3b9ffd87b050fd96ec0c1752f852a72b84b-2000.webp"}, {"title": "Lume Deodorant: Discover Your Cosmic Scent", "start": "2026-10-31T10:00:00-04:00", "end": "2026-10-31T18:00:00-04:00", "place": "600 Broadway, New York City, NY 10012, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "https://www.eventbrite.com/e/lume-presents-discover-your-cosmic-scent-free-sampling-event-tickets-2003915137119?aff=oddtdtcreator#organizer-card", "category": "festivals-street", "tags": ["occasion/halloween"], "description": "A free Halloween pop-up in Soho where Lume presents its Seasonal Edit Collection of three new deodorant scents to try in person. Lume Deodorant hosts this one-day trick-or-treat event, filling visitors' candy bags with a full-size product and Halloween candy while supplies last. Attendees should RSVP via Eventbrite.", "url": "https://noky.io/en/new-york/events/lume-deodorant-discover-your-cosmic-scent-67324/", "official_url": "https://lumedeodorant.eventbrite.com/", "image": "https://noky.io/images/fb14cbbb1e30af9288d74d414c410eb92a9de213f3649a1532ad0a13f2bb8307-2000.webp"}, {"title": "Speedeasy by Saucony", "start": "2026-10-30T10:00:00-04:00", "end": "2026-11-01T17:00:00-05:00", "place": "48 Ludlow St, New York, NY 10002", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["sport/running/marathon", "occasion/new-york-city-marathon"], "description": "SPEEDEASY is an immersive pop-up experience during New York City marathon weekend, housed in a Lower East Side storefront transformed into a runner's speakeasy. It is run by Saucony, which invites visitors to explore and trial its award-winning Endorphin franchise and celebrate the culture of running in New York City. Guests can learn the role each shoe plays in training rotations, recharge at the Endorphin Bar with made-to-order performance drinks made with Cadence, and enjoy exclusive programming inspired by New York's running culture. The weekend also features a shakeout run with 212 Athletic and a photography panel on race-day storytelling.", "url": "https://noky.io/en/new-york/events/speedeasy-by-saucony-67301/", "official_url": "", "image": "https://noky.io/images/cf5c5901fe48a4e1ed3d6ccb78467cd2d9486be4375c94855c59fd3ce8153d32-2000.webp"}, {"title": "Dr. ForHair's Scalp Scan on the Wheel", "start": "2026-11-06T12:00:00-05:00", "end": "2026-11-06T18:00:00-05:00", "place": "Union Square", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "food-drink", "tags": ["diy/cosmetics"], "description": "Dr. ForHair's Scalp Scan on the Wheel brings personalized scalp analysis to New York City this fall, offering free one-on-one scalp scans that reveal what your scalp actually needs. The brand Dr. ForHair runs the tour, stopping in Times Square on October 30 and 31, with other stops at 34th Street and Union Square. At every stop you can also shop Dr. ForHair at Sephora.", "url": "https://noky.io/en/new-york/events/dr-forhairs-scalp-scan-on-the-wheel-67273/", "official_url": "", "image": "https://noky.io/images/c3e4f450f513343f45b697c72e4b8bb1151876a3a8efb4f8144e2bad45a2c5fd-2000.webp"}, {"title": "my girlfriends boyfriends, SOAP, Molly Ganley, Dizzy & the Drapes", "start": "2026-11-07T18:30:00-05:00", "end": "2026-11-07T22:00:00-05:00", "place": "Alphaville", "address": "Wilson Avenue 140", "price": "USD 18.56", "price_from": "18.56", "price_to": "18.56", "tickets_url": "https://link.dice.fm/Qbb0b0194ee6?pid=be8f0021", "category": "concerts", "tags": ["music"], "description": "A 21+ live music show at Alphaville with four acts: my girlfriends boyfriends, SOAP, Molly Ganley and Dizzy & the Drapes. The bill is presented by Alphaville, the Brooklyn venue hosting the night. Doors open at 6:30 and the event is strictly for guests aged 21 and over.", "url": "https://noky.io/en/new-york/events/my-girlfriends-boyfriends-soap-molly-ganley-dizzy-the-drapes-50956/", "official_url": "", "image": ""}, {"title": "Da Capo b2b Enoo Napa | Jungle Galactica: Resurrection | Halloween Weekend", "start": "2026-11-01T23:00:00-05:00", "end": null, "place": "Somewhere Nowhere", "address": "West 25th Street 112", "price": "", "price_from": "36.23", "price_to": "81.52", "tickets_url": "https://speakeasygo.com/event/EVE-O5A1BA?t=snweb", "category": "party-club", "tags": ["music/electronic/house/afro-house", "occasion/halloween"], "description": "On Sunday, November 1st, Somewhere Nowhere NYC closes out Halloween weekend with one final night of music, costumes, and dancing. Halloween may be over. The party isn't. The music lineup is to be announced, and costumes are highly encouraged. This is a 21+ event.", "url": "https://noky.io/en/new-york/events/da-capo-b2b-enoo-napa-jungle-galactica-resurrection-hallowee-55968/", "official_url": "https://www.somewherenowherenyc.com/events/halloween-act-iii", "image": "https://noky.io/images/73bfcff169a8efbb40551928d374c42dfb77486c799c612b15972de9d0f1d7b1-1200.webp"}]}