{"title": "UGG Williamsburg Grand Opening", "start": "2026-10-28T10:00:00-04:00", "end": "2026-11-08T19:00:00-05:00", "place": "129 N 6th Street, Brooklyn, NY 11249", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/opening"], "description": "UGG is opening the doors to its newest retail location in Williamsburg, Brooklyn, bringing its signature blend of comfort, creativity and self-expression to one of NYC's most culturally vibrant neighborhoods. Opening week features in-store experiences including a limited-edition APOTHEKE candle with purchases of $150 or more, custom UGG tote bags for the first 200 visitors, and personalized fashion illustrations by NYC-based illustrator Yanz. Later offerings include custom pick-and-mix candy boxes with Slik Candy, boot charms from NYC-based charm studio Haricot Vert, and custom laser engravings with a complimentary Dauphinette Boot Flower Chain on purchases of $200 or more.", "url": "https://noky.io/en/new-york/events/ugg-williamsburg-grand-opening-75706/", "official_url": "", "image": "https://noky.io/images/7988011fe1c579f837f9f66d33fc6a7b9b461d609f29f5e7f222ebf54b1b885e-2000.webp", "dates": [{"start": "2026-10-28T10:00:00-04:00", "end": "2026-11-08T19:00:00-05:00", "place": "129 N 6th Street, Brooklyn, NY 11249", "address": "", "tickets": ""}], "similar": [{"title": "Kiehl's Williamsburg Grand Opening", "start": "2026-11-06T16:00:00-05:00", "end": "2026-11-06T23:00:00-05:00", "place": "193 Bedford Avenue, Brooklyn, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/opening"], "description": "Kiehl's Williamsburg Grand Opening is a three-day celebration welcoming the Williamsburg community to the skincare brand's new Brooklyn location. The Friday night grand opening party features a ribbon cutting with a gift for the first 100 guests, complimentary skin analyses, a calligrapher customizing swag, and music by DJKillaCourt. Starting in the evening, guests can shop then sip at a sidewalk speakeasy with Kiehl's-inspired drinks for purchase by Vera Cruz. The weekend continues with a community day of one-on-one shopping, hand massages and free samples, plus a pup day with treats and product demos.", "url": "https://noky.io/en/new-york/events/kiehls-williamsburg-grand-opening-75719/", "official_url": "https://www.eventbrite.com/e/kiehls-williamsburg-grand-opening-party-tickets-2002591790955?aff=oddtdtcreator", "image": "https://noky.io/images/5c4ca285488ae280fc0f05fb9065d3b9ffd87b050fd96ec0c1752f852a72b84b-2000.webp"}, {"title": "Neutrogena Halloween Pop-Up", "start": "2026-10-30T15:00:00-04:00", "end": "2026-10-30T21:00:00-04:00", "place": "North 6th Street & Berry Street, Brooklyn, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/halloween"], "description": "Neutrogena Halloween Pop-Up is a one-day spooky beauty pop-up taking over the corner of North 6th Street and Berry Street in Williamsburg, Brooklyn. Neutrogena is behind it, spotlighting its Makeup Remover Wipes as an easy way to wipe away even intense Halloween makeup while helping maintain the skin's essential hydration. Visitors can use complimentary wipes, refresh their costume makeup or glam look at glam station touch-ups with vanity mirrors and Hydro Boost Lip Oils, and pose at the mirror photo wall and photo booth. Joining Neutrogena's TYB community offers additional perks, including Neutrogena minis and sweet treats.", "url": "https://noky.io/en/new-york/events/neutrogena-halloween-pop-up-75714/", "official_url": "", "image": "https://noky.io/images/d39663bdb6b451fb5971b6a73306adcdb2e85fe7d646e80cc64092d5b84b89bb-2000.webp"}, {"title": "Bar Keeper's Friend Mini Market Pop-Up", "start": "2026-11-07T10:00:00-05:00", "end": "2026-11-07T14:00:00-05:00", "place": "80 Pearl St, Brooklyn, NY 11201", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": ["occasion/christmas"], "description": "Bar Keeper's Friend hosts The Mini Market, a free pop-up at the Brooklyn Flea in DUMBO celebrating its exclusive holiday product launch. Visitors can try a claw machine to win a free Mini, grab complimentary bagels with the Brownstone Boys, and meet vintage connoisseur Nancy Cavaliere.", "url": "https://noky.io/en/new-york/events/bar-keepers-friend-mini-market-pop-up-67344/", "official_url": "", "image": "https://noky.io/images/00f6052769b26462c8d126a50a2495cd059d4a6b81023a51b9e57d296acfee79-2000.webp"}, {"title": "TIGA Pop-Up Store", "start": "2026-11-07T11:15:00-05:00", "end": "2026-11-07T14:45:00-05:00", "place": "168 N 1st St, Brooklyn, NY 11211", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "kids-family", "tags": ["sport/tennis"], "description": "TIGA Pop-Up Store is a family event for children ages 3–8 and their families at a Brooklyn location. It is run by TIGA and features Bloom & Groove family yoga, family and children's tennis, tennis-themed arts and crafts, and shopping of TIGA's children's athletic wear and bags, with free coffee from 12:30–1:30 PM. Visitors should bring their own mat for yoga and racquet for tennis, and parents and caregivers are welcome to join the fun.", "url": "https://noky.io/en/new-york/events/tiga-pop-up-store-67341/", "official_url": "", "image": "https://noky.io/images/101552da2edf504bacd93f1fba20728ae66726fb0f07cfe9297a056cbb6172a8-2000.webp"}, {"title": "Senti Senti Paws for a Cause", "start": "2026-10-30T12:00:00-04:00", "end": "2026-11-01T16:00:00-05:00", "place": "66 Ainslie Street store b, Brooklyn, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["nature/animals", "occasion/charity"], "description": "Senti Senti Paws for a Cause is an animal charity week at Senti Senti Williamsburg, bringing together pet lovers and local pet businesses with ways to give back. Senti Senti is hosting it together with Animal Care Centers of NYC, whose Mobile Adoption Truck comes right outside the store. Visitors can meet adoptable cats, kittens and dogs, enjoy free drinks and pup cups, samples and special offers from local pet businesses, a free Polaroid station, pet drawing and costume contests, and raffles with prizes, alongside artists, pet psychics, treat makers and bakeries.", "url": "https://noky.io/en/new-york/events/senti-senti-paws-for-a-cause-67303/", "official_url": "", "image": "https://noky.io/images/62b7e424173e627068c03e940af645430e7fa1cd7e8d10c813158bb02edd0461-2000.webp"}, {"title": "Magnetic Me's Holiday Playhouse", "start": "2026-11-06T10:00:00-05:00", "end": "2026-11-08T17:00:00-05:00", "place": "96 A, North 5th Street, Brooklyn, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": ["occasion/hanukkah", "community"], "description": "Magnetic Me's Holiday Playhouse is a festive holiday pop-up market with shopping, sweet treats, personalized gifts and family activities. It is hosted by Magnetic Me together with family-favorite brands including Boppo, Babsy, Hatch, MAM and Once Upon a Farm, which offer collections made to make life easier for parents and kids. Visitors can join creative activities such as a Stella the Stork photo session, a Jingle Jam Dance Party, story times with author Melissa Iwai and Books of Wonder, and family holiday photo sessions.", "url": "https://noky.io/en/new-york/events/magnetic-mes-holiday-playhouse-67339/", "official_url": "", "image": "https://noky.io/images/77740b6cc6863ee8a31490a33cc8a3376115486e8ad6a86f69aff02357a7c8b8-1200.webp"}, {"title": "Zappos No More Lonely Runs Marathon Pop-Up", "start": "2026-10-30T08:00:00-04:00", "end": "2026-10-30T20:00:00-04:00", "place": "15 East 40th Street, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["sport/running/marathon", "occasion/new-york-city-marathon"], "description": "A free pop-up marking NYC Marathon Weekend, running for several days at 15 East 40th Street. Zappos teams up with HOKA and No More Lonely Runs to host a weekend of activities for runners and spectators, from shakeout to the finish line. The lineup includes a shakeout run, HOKA customization, race-day sign making, a Zappos-branded photo booth, and post-race celebrations.", "url": "https://noky.io/en/new-york/events/zappos-no-more-lonely-runs-marathon-pop-up-67299/", "official_url": "", "image": "https://noky.io/images/8d41aadcd4fade56522cb7a0c053337ce874b7511fb71148fa616276f022e8b8-1200.webp"}, {"title": "HOKA Fly Station", "start": "2026-10-30T13:00:00-04:00", "end": "2026-10-30T20:00:00-04:00", "place": "96 N 5th St, Brooklyn, NY 11249", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["music/electronic/dj", "sport/running/marathon", "occasion/new-york-city-marathon"], "description": "HOKA Fly Station is a live pop-up destination held over marathon weekend, built around the sound, movement, and energy of New York City. Running shoe brand HOKA hosts it, with food from Nick + Sons and ultramarathon runner and chef Christopher LaMagna, beverages from OM Juices, and music curated by A—Z Radio (Wax Studios) with a rotating selection of local NYC DJs. Visitors can also customize a special HOKA tote bag with LQQK Studios.", "url": "https://noky.io/en/new-york/events/hoka-fly-station-67302/", "official_url": "", "image": "https://noky.io/images/da54c6617dd103634f9ad144dd63ddbd9b9af9cdf575b964daa23ddc6eeaafda-2000.webp"}, {"title": "Salt & Stone Training Center | NYC Pop Up", "start": "2026-10-29T10:00:00-04:00", "end": "2026-11-01T19:00:00-05:00", "place": "262 Mott Street, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": [], "description": "Salt & Stone Training Center | NYC Pop Up is a temporary retail space on Mott Street where visitors can experience the brand's award-winning scents and high-performance essentials, plus exclusive merch. Salt & Stone invites guests to start fresh and finish strong, with perks like complimentary Matcha Lemonade with every purchase and gifts for spending thresholds, while supplies last. Marathon runners skip the line all weekend and receive a free Recovery Bundle with any purchase. A free Salt & Stone Membership also comes with a free Mini Neroli Deodorant and 10% off in-store purchases.", "url": "https://noky.io/en/new-york/events/salt-stone-training-center-nyc-pop-up-67284/", "official_url": "https://partiful.com/e/ACurflhdYftQ7EVwUQoD", "image": "https://noky.io/images/597c535ad1c2de21539e71d2268dd5f4cfb3ca0a4b8344f290fda20f7b4d0157-2000.webp"}, {"title": "OPI x M&M'S Mobile Bodega", "start": "2026-11-05T11:00:00-05:00", "end": "2026-11-05T18:00:00-05:00", "place": "M&M'S New York, Broadway, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["occasion/hanukkah"], "description": "The OPI x M&M'S Mobile Bodega is a pop-up in Times Square celebrating the launch of OPI's limited-edition holiday collection made in collaboration with M&M'S. The two brands, known for their love of color, creativity and nostalgia, transform Times Square into the ultimate holiday destination with the \"Get Your Stocking Sweetened\" experience. Visitors can explore the colorful, candy-inspired activation, get an up-close look at the new collection, and enjoy a few sweet surprises.", "url": "https://noky.io/en/new-york/events/opi-x-mms-mobile-bodega-75718/", "official_url": "", "image": "https://noky.io/images/7bf9cb6c8fd07d3815c9b5ee1f3003a8505c592313062613dbda0ea9ca914111-1200.webp"}, {"title": "Brooklyn Adoption Event", "start": "2026-10-31T12:00:00-04:00", "end": null, "place": "Animal Care Centers of NYC", "address": "Park Place 11, 10007 New York", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "kids-family", "tags": ["nature/animals"], "description": "Brooklyn Adoption Event is a mobile adoption day where animals from Animal Care Centers of NYC can be met and adopted. Animal Care Centers of NYC brings adoptable pets to the shop Senti Senti in Williamsburg, Brooklyn, from 12pm to 4pm. A reservation fee is required to sign up and is applied toward the adoption fee.", "url": "https://noky.io/en/new-york/events/brooklyn-adoption-event-51017/", "official_url": "", "image": "https://noky.io/images/3b001828c913615713d2eddf5231bf13e70c26aaed1bb3577ff679eaf6f6100d-600.webp"}, {"title": "Brooklyn Dumpling Shop Free Dumplings", "start": "2026-10-31T11:00:00-04:00", "end": "2026-10-31T23:00:00-04:00", "place": "Brooklyn Dumpling Shop, East 78th Street, New York, NY, USA", "address": "", "price": "Free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "food-drink", "tags": ["occasion/halloween"], "description": "A Halloween giveaway at Brooklyn Dumpling Shop where visitors can receive a free order of 3-piece potstickers. To claim it, come in costume, post a photo of yourself in-store on Instagram, and tag @brooklyndumplingshop.", "url": "https://noky.io/en/new-york/events/brooklyn-dumpling-shop-free-dumplings-75715/", "official_url": "", "image": "https://noky.io/images/05ddc2c7d276cfb105fce78b6100cfbc8b69886672b2cead2769db78b0858e94-2000.webp"}, {"title": "Ready. Set. BUBS.", "start": "2026-10-30T15:00:00-04:00", "end": "2026-10-30T17:00:00-04:00", "place": "Van Der Plas Gallery, Orchard Street, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": ["sport/running", "food-drink"], "description": "Ready. Set. BUBS. is a candy shop pop-up held two days before a big city marathon. Behind it are BUBS together with Tommie, Herm and Berto, who put on the event for the people who make running in this city what it is. Visitors can build their own bag at a pick-n-mix bar, grab bags from a wall hung by flavor, get aura readings matched to candy, and pick up race weekend goodies like shoelaces, bib magnets and a HydraPak FuelPak.", "url": "https://noky.io/en/new-york/events/ready-set-bubs-67297/", "official_url": "", "image": "https://noky.io/images/b35328feb04115d511c3bd40c97fa0c008a451b28b41dc2d3e8774c4b2eafbd2-1200.webp"}, {"title": "2026 Brooks NYC Hyperion House", "start": "2026-10-29T11:00:00-04:00", "end": "2026-11-02T15:00:00-05:00", "place": "188 Lafayette Street, New York, NY 10013, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "festivals-street", "tags": ["sport/running/marathon", "occasion/new-york-city-marathon"], "description": "The 2026 Brooks NYC Hyperion House is a gathering place for runners, supporters, and fans of the sport during New York City Marathon weekend. Brooks is behind it, celebrating the NYC Marathon at the heart of all the action. Visitors can stop by for programming, athlete appearances, product experiences, recovery moments, and chances to connect with the Brooks community. It helps runners make the most of every moment in NYC, whether heading to a shakeout run or celebrating after the race.", "url": "https://noky.io/en/new-york/events/2026-brooks-nyc-hyperion-house-67293/", "official_url": "", "image": "https://noky.io/images/c398ec4f4c8da723a061097a30e0ba982c59303563ec842792fa4b1e35f31f75-1200.webp"}, {"title": "New Season at Psycho Bunny", "start": "2026-10-26T00:00:00-04:00", "end": "2026-11-09T00:00:00-05:00", "place": "Psycho Bunny, The Shops & Restaurants at Hudson Yards", "address": "", "price": "", "price_from": null, "price_to": null, "tickets_url": "", "category": "markets", "tags": [], "description": "New Season at Psycho Bunny is an in-store shopping event presenting the brand's new season collection. The styles are built to break the mold, with gear meant to handle the chill without losing its edge. Visitors can explore the collection in person at the Psycho Bunny store on Level 2. The event runs at The Shops & Restaurants at Hudson Yards.", "url": "https://noky.io/en/new-york/events/new-season-at-psycho-bunny-71321/", "official_url": "", "image": "https://noky.io/images/bd0872f7c7c26b39aa1ba4eae73660573d24ec8fd6f8a126f2174aa7b8111bc9-1200.webp"}, {"title": "RPZL Pop-Up", "start": "2026-11-06T12:00:00-05:00", "end": "2026-11-08T12:00:00-05:00", "place": "178 Bleecker Street, NYC, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "tickets_url": "", "category": "markets", "tags": ["community"], "description": "RPZL Pop-Up is a shopping pop-up in the West Village where visitors can customize claw clips with an engraving machine and browse best-selling accessories, with a few surprises brought along. It is put on by RPZL, which is officially popping up in the West Village and inviting shoppers to meet the team in person and spend a little weekend there. On Saturday and Sunday, Join Got Mine is treating the first 100 shoppers through the door each day to free coffee and lattes.", "url": "https://noky.io/en/new-york/events/rpzl-pop-up-67338/", "official_url": "", "image": "https://noky.io/images/b65c89eeab34764a97abdb8977f58366da41d94120e256b4f8dfab7326615623-1200.webp"}]}