{"title": "Vaseline Trend Trade-In", "start": "2026-11-07T12:00:00-05:00", "end": "2026-11-07T18:00:00-05:00", "place": "Flatiron Public Plaza, Broadway, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "markets", "tags": [], "description": "Vaseline brings its Trend Trade-In pop-up to Flatiron Plaza, where New Yorkers trade in a body care product that didn't live up to the hype for a free full-size lotion from the new Cherry Aura or Vanilla Comfort collections. Guests can sample both fragrances, choose their favorite, and leave with a full-size lotion and a matching tote. The pop-up also serves as a media preview, inviting people to discover the scent-led collections and upgrade their daily moisturizing routine.", "url": "https://noky.io/en/new-york/events/vaseline-trend-trade-in-108006/", "official_url": "", "image": "", "dates": [{"start": "2026-11-07T12:00:00-05:00", "end": "2026-11-07T18:00:00-05:00", "place": "Flatiron Public Plaza, Broadway, New York, NY, USA", "address": "", "tickets": ""}], "similar": [{"title": "Retail Therapy Pop-Up", "start": "2026-11-06T12:00:00-05:00", "end": "2026-11-06T18:00:00-05:00", "place": "178 Bleecker Street, NYC, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "markets", "tags": ["occasion/christmas", "food-drink"], "description": "Retail Therapy Pop-Up is a holiday sample sale in Manhattan where visitors can shop small businesses offering jewelry, vintage designer pieces, accessories, beauty, and fashion at deals. It is presented by RETAIL THERAPY, which shares daily updates and behind-the-scenes looks on Instagram at @retailtherapysamplesale. The lineup includes NYC small businesses such as RPZL, DrewezBeadz, Oxalisbliss, and others, with free lattes for the first 100 guests courtesy of Got Mine and giveaways plus PR bags courtesy of Bombas and Got Mine.", "url": "https://noky.io/en/new-york/events/retail-therapy-pop-up-108003/", "official_url": "https://partiful.com/e/F4KfLI7p5fTrzjrYoIAj?c=BM3rtcpZ", "image": "https://noky.io/images/c61d9c2562bcecc1753b6e582860f3e39b74940773f3e594c7a720fb750ada22-2000.webp"}, {"title": "The Ordinary Post", "start": "2026-11-14T10:00:00-05:00", "end": "2026-11-15T18:00:00-05:00", "place": "21 Greene St, New York, NY 10013, USA", "address": "", "price": "", "price_from": null, "price_to": null, "category": "markets", "tags": ["occasion/holiday", "wellness/beauty"], "description": "The Ordinary Post is an immersive pop-up experience ringing in the holiday season. It comes from The Ordinary and offers scientist-led conversations, ingredient exploration and a few surprises along the way.", "url": "https://noky.io/en/new-york/events/the-ordinary-post-115439/", "official_url": "", "image": "https://noky.io/images/8d187b0ae4f59e64d3423535edde1aa254e6f77ecf2f2f5acba934c7bd7d21dd-2000.webp"}, {"title": "OPI x M&M’S Mobile Bodega", "start": "2026-11-05T11:00:00-05:00", "end": "2026-11-05T18:00:00-05:00", "place": "M&M'S New York, Broadway, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "festivals-street", "tags": ["occasion/hanukkah"], "description": "The OPI x M&M'S Mobile Bodega is a pop-up in Times Square celebrating the launch of OPI's limited-edition holiday collection made in collaboration with M&M'S. The two brands, known for their love of color, creativity and nostalgia, transform Times Square into the ultimate holiday destination with the \"Get Your Stocking Sweetened\" experience. Visitors can explore the colorful, candy-inspired activation, get an up-close look at the new collection, and enjoy a few sweet surprises.", "url": "https://noky.io/en/new-york/events/opi-x-mms-mobile-bodega-75718/", "official_url": "", "image": "https://noky.io/images/7bf9cb6c8fd07d3815c9b5ee1f3003a8505c592313062613dbda0ea9ca914111-1200.webp"}, {"title": "Ruby Kisses X Aokō Matcha Pop-Up", "start": "2026-11-08T13:00:00-05:00", "end": "2026-11-08T17:00:00-05:00", "place": "Aoko Matcha - West Village, Bleecker Street, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "festivals-street", "tags": ["food-drink/tea"], "description": "A pop-up where Ruby Kisses Cosmetics teams up with Aokō Matcha in the West Village. Visitors can sip a new matcha drink, try shades of Juicy Glass Stain, get free gifts, and take photos in a photo booth.", "url": "https://noky.io/en/new-york/events/ruby-kisses-x-aoko-matcha-pop-up-115435/", "official_url": "", "image": "https://noky.io/images/9ac060c360cfd70b27fcb9a1b44085475327d3c5bbf2f71302facfe7faf2ac89-2000.webp"}, {"title": "Pharmacie Dieux", "start": "2026-11-06T11:00:00-05:00", "end": "2026-11-08T18:00:00-05:00", "place": "251 Elizabeth Street, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "markets", "tags": [], "description": "Pharmacie Dieux is a pop-up shop in Manhattan where visitors can browse and buy the full Dieux lineup. It is hosted by the skincare brand Dieux, running over three days. Guests can get free samples, exclusive gifts with purchase and chances to win prizes, receive personalized skincare guidance from the Dieux team, and enjoy treats from Librae Bakery and BonBon Candy while supplies last.", "url": "https://noky.io/en/new-york/events/pharmacie-dieux-91719/", "official_url": "", "image": "https://noky.io/images/fcd139240c003d3cad2ca560c61dc4523693a2161a26d69771873f7f87271ffe-1200.webp"}, {"title": "Bar Keeper's Friend Mini Market Pop-Up", "start": "2026-11-07T10:00:00-05:00", "end": "2026-11-07T14:00:00-05:00", "place": "80 Pearl St, Brooklyn, NY 11201", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "category": "markets", "tags": ["occasion/christmas"], "description": "Bar Keeper's Friend hosts The Mini Market, a free pop-up at the Brooklyn Flea in DUMBO celebrating its exclusive holiday product launch. Visitors can try a claw machine to win a free Mini, grab complimentary bagels with the Brownstone Boys, and meet vintage connoisseur Nancy Cavaliere.", "url": "https://noky.io/en/new-york/events/bar-keepers-friend-mini-market-pop-up-67344/", "official_url": "", "image": "https://noky.io/images/00f6052769b26462c8d126a50a2495cd059d4a6b81023a51b9e57d296acfee79-2000.webp"}, {"title": "Madewell Reading Room Outpost", "start": "2026-10-24T10:00:00-04:00", "end": "2026-11-06T20:00:00-05:00", "place": "565 Broadway, New York, NY, USA", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "category": "markets", "tags": ["literature/books"], "description": "A book-swap pop-up inside a clothing store, where visitors can take a book and leave a book. It is a Reading Room outpost set up at several Madewell stores in Manhattan, running through November 6.", "url": "https://noky.io/en/new-york/events/madewell-reading-room-outpost-67275/", "official_url": "", "image": "https://noky.io/images/965db24cba4c98581b46deb0dc89d294dfea940399bbdecac7dcda99c72571a2-1200.webp"}, {"title": "Dr. ForHair's Scalp Scan on the Wheel", "start": "2026-11-06T12:00:00-05:00", "end": "2026-11-06T18:00:00-05:00", "place": "Union Square", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "category": "food-drink", "tags": ["diy/cosmetics"], "description": "Dr. ForHair's Scalp Scan on the Wheel brings personalized scalp analysis to New York City this fall, offering free one-on-one scalp scans that reveal what your scalp actually needs. The brand Dr. ForHair runs the tour, stopping in Times Square on October 30 and 31, with other stops at 34th Street and Union Square. At every stop you can also shop Dr. ForHair at Sephora.", "url": "https://noky.io/en/new-york/events/dr-forhairs-scalp-scan-on-the-wheel-67273/", "official_url": "", "image": "https://noky.io/images/c3e4f450f513343f45b697c72e4b8bb1151876a3a8efb4f8144e2bad45a2c5fd-2000.webp"}, {"title": "The Maison L'Occitane Holiday House", "start": "2026-11-06T11:00:00-05:00", "end": "2026-11-08T18:00:00-05:00", "place": "16 West 10th Street, New York, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "festivals-street", "tags": ["occasion/christmas"], "description": "The Maison L'Occitane Holiday House is a holiday weekend event held at L'OCCITANE's NYC Provençal home in Manhattan. The beauty brand L'OCCITANE invites guests to enjoy festive surprises, exclusive merchandise and gifts with purchase. The first 100 guests daily receive complimentary limited-edition gift sets while supplies last.", "url": "https://noky.io/en/new-york/events/the-maison-loccitane-holiday-house-115432/", "official_url": "", "image": "https://noky.io/images/e7eaca96c92a2b774932f7e84fe1bb6256c29018928e11350b08f55fea98f53f-1200.webp"}, {"title": "Kiehl's Williamsburg Grand Opening", "start": "2026-11-06T16:00:00-05:00", "end": "2026-11-06T23:00:00-05:00", "place": "193 Bedford Avenue, Brooklyn, NY, USA", "address": "", "price": "", "price_from": "0.00", "price_to": "0.00", "category": "festivals-street", "tags": ["occasion/opening"], "description": "Kiehl's Williamsburg Grand Opening is a three-day celebration welcoming the Williamsburg community to the skincare brand's new Brooklyn location. The Friday night grand opening party features a ribbon cutting with a gift for the first 100 guests, complimentary skin analyses, a calligrapher customizing swag, and music by DJKillaCourt. Starting in the evening, guests can shop then sip at a sidewalk speakeasy with Kiehl's-inspired drinks for purchase by Vera Cruz. The weekend continues with a community day of one-on-one shopping, hand massages and free samples, plus a pup day with treats and product demos.", "url": "https://noky.io/en/new-york/events/kiehls-williamsburg-grand-opening-75719/", "official_url": "https://www.eventbrite.com/e/kiehls-williamsburg-grand-opening-party-tickets-2002591790955?aff=oddtdtcreator", "image": "https://noky.io/images/5c4ca285488ae280fc0f05fb9065d3b9ffd87b050fd96ec0c1752f852a72b84b-2000.webp"}, {"title": "TIGA Pop-Up Store", "start": "2026-11-07T11:15:00-05:00", "end": "2026-11-07T14:45:00-05:00", "place": "168 N 1st St, Brooklyn, NY 11211", "address": "", "price": "free", "price_from": "0.00", "price_to": "0.00", "category": "kids-family", "tags": ["sport/tennis"], "description": "TIGA Pop-Up Store is a family event for children ages 3–8 and their families at a Brooklyn location. It is run by TIGA and features Bloom & Groove family yoga, family and children's tennis, tennis-themed arts and crafts, and shopping of TIGA's children's athletic wear and bags, with free coffee from 12:30–1:30 PM. Visitors should bring their own mat for yoga and racquet for tennis, and parents and caregivers are welcome to join the fun.", "url": "https://noky.io/en/new-york/events/tiga-pop-up-store-67341/", "official_url": "", "image": "https://noky.io/images/101552da2edf504bacd93f1fba20728ae66726fb0f07cfe9297a056cbb6172a8-2000.webp"}, {"title": "Biltmore Bazaar", "start": "2026-11-17T08:00:00-05:00", "end": null, "place": "Grand Central Terminal", "address": "East 42nd Street 89, New York", "price": "", "price_from": null, "price_to": null, "category": "markets", "tags": ["diy"], "description": "The Biltmore Bazaar is a monthly market held in the Biltmore Room of Grand Central Terminal, near tracks 39 to 42. It is brought to you by OnAirMkts and offers one-of-a-kind designer vintage collections by New York stylists and curators, alongside vinyl records, antique watches, signed jewelry, glassware, books, collectibles, designer shoes, handbags and accessories. Local Tri-State area makers sell handmade jewelry, bonsai trees, hand dyed and hand embroidered clothing, and personalized gifts. There is live music and happy hour on Tuesday from 4 to 6pm.", "url": "https://noky.io/en/new-york/events/biltmore-bazaar-107935/", "official_url": "", "image": "https://noky.io/images/36d5daa99b4eda0f6def3a9fa2d72a64b63a126eb09cc9e77866e9db14192c6e-2000.webp"}]}