# Effectuation: How Expert Entrepreneurs Bring Ideas to Life

Effectuation: How Expert Entrepreneurs Bring Ideas to Life at Impact Hub Zürich, Tuesday 17 November 2026, 15:00.

- Price: Free
- Venue: Impact Hub Zürich, Viaduktstrasse 93-95, 8005 Zürich
- With: Susan Müller
- Go to page: https://zurich.impacthub.ch/en/event/effectuation-how-expert-entrepreneurs-bring-ideas-to-life-17-11-2026/

![Effectuation: How Expert Entrepreneurs Bring Ideas to Life](https://noky.io/images/9947e422b971ee55f5d8e8954948568748d37dd0b50cbad0fb2f3e2727c4b8b2-2000.webp)

A hands-on workshop on “Effectuation”, an entrepreneurial approach identified by the researcher Saras Sarasvathy: instead of starting with a fixed goal and detailed plan, expert entrepreneurs begin with what they already have – asking who they are, what they know and whom they know. The workshop is led by Dr. Susan Müller, Professor of Entrepreneurship at Bern University of Applied Sciences. Participants experience the principles through a practical exercise and then reflect on how to apply the approach to their own ideas, projects or ventures. The event is free of charge, but registration is requested.

## Dates

- Tuesday 17 November 15:00 — Impact Hub Zürich

Written by a model, sources: [zurich.impacthub.ch](https://zurich.impacthub.ch/event/effectuation-how-expert-entrepreneurs-bring-ideas-to-life-17-11-2026/)

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