# Grafik.

Grafik. at Landesmuseum, Sunday 1 November 2026, until 4 Apr.

- Venue: Landesmuseum, Museumstrasse 2
- Go to the venue's website: https://www.landesmuseum.ch

«Grafik. Visuelle Gestaltung im Alltag» is an exhibition about the power of visual language. Using historical posters and objects from the graphic collection of the Swiss National Museum, it shows how graphic design creates desire, transports stereotypes and shapes cultural identities. A second part makes the design tools and craft processes visible, from poster design and logos to typography. Interactive stations invite visitors to get hands-on.

## Dates

- Friday 17 July until 4 Apr — Landesmuseum

Written by a model, sources: [calendar.yahoo.com](http://calendar.yahoo.com/?v=60&TITLE=Grafik.%20Visuelle%20Gestaltung%20im%20Alltag&ST=20260717&DUR=0&URL=https%3A%2F%2Fwww.culturall.de%2F_show_offer.php%3Fseite%3D626%26seg%3D255805%26aktuell%3Dtrue&DESC=Visuelle%20Kommunikation%20pr%C3%A4gt%20unseren%20Alltag.%20Die%20Beispiele%20aus%20der%20umfangreichen%20Grafiksammlung%20des%20Schweizerischen%20Nationalmuseums%20veranschaulichen%20die%20Macht%20visueller%20Sprache.%20Anhand%20historischer%20Plakate%20und%20Objekte%20zeigt%20die%20Ausstellung%20im%20ersten%20Teil%2C%20wie%20Grafikdesign%20Begehren%20erzeugt%2C%20Stereotype%20transportiert%20und%20kulturelle%20Identit%C3%A4ten%20pr%C3%A4gt%20%E2%80%93%20etwa%20durch%20die%20Darstellung%20von%20Geschlechterrollen%20in%20der%20Werbung%2C%20durch%20%C2%ABSwissness%C2%BB%20in%20der%20Gestaltung%20oder%20durch%20exotisierende%20Motive%20mit%20Inhalten%2C%20die%20heute%20als%20rassistisch%20zu%20verurteilen%20sind.%20Im%20zweiten%20Teil%20erfahren%20die%20Besuchenden%2C%20wie%20Grafikdesign%20entsteht.%20Von%20der%20Plakatgestaltung%20%C3%BCber%20Logos%20bis%20hin%20zu%20Typografie%2C%20Briefmarken%20oder%20Ausstellungsgrafik%20macht%20sie%20die%20gestalterischen%20Mittel%20und%20handwerklichen%20Prozesse%20sichtbar.%20Interaktive%20Stationen%20laden%20dazu%20ein%2C%20selbst%20Hand%20anzulegen.%20So%20wird%20verst%C3%A4ndlich%2C%20wie%20komplex%2C%20kreativ%20und%20gesellschaftlich%20bedeutend%20grafisches%20Gestalten%20ist%20%E2%80%93%20gestern%2C%20heute%20und%20morgen.&in_loc=Landesmuseum%20Z%C3%BCrich%2C%20Museumstr.%202%20%28Landesmuseum%20Z%C3%BCrich%29%2C%208021%20Z%C3%BCrich)

## More like this

- Thursday 12 November, 18:00 Schweizer Grafik: vom Plakat zu Hypermedia — Landesmuseum — Free — A panel discussion and exchange of experiences held in connection with the exhibition "Grafik" at the Swiss National Museum. — https://noky.io/en/zurich/events/schweizer-grafik-vom-plakat-zu-hypermedia-97606/
- Sunday 1 November, until 21 Feb Avantgarde – Grafikdesign im Aufbruch — Museum für Gestaltung — CHF 15 — Avantgarde – Grafikdesign im Aufbruch is an exhibition at the Museum für Gestaltung Zürich on Ausstellungsstrasse. — https://noky.io/en/zurich/events/avantgarde-grafikdesign-im-aufbruch-6306/
- Sunday 1 November, until 14 Jan Licht — Museum für Gestaltung — Licht is a pop-up exhibition of posters on the subject of light, shown in the windows of the Swiss National Bank in Zurich. — https://noky.io/en/zurich/events/licht-21166/
- Tuesday 10 November, Avant-garde. Graphic Design on the Verge of a Breakthrough — Museum für Gestaltung — CHF 15 — The special exhibition "Avant-Garde – Graphic Design on the Verge of a Breakthrough" at the Museum für Gestaltung Zürich looks back at graphic design between … — https://noky.io/en/zurich/events/avant-garde-graphic-design-on-the-verge-of-a-breakthrough-59604/
- Sunday 1 November, until 3 Jan unlesbar — Strauhof — CHF 10 — Unlesbar is an exhibition about writing that cannot be read at once, which unsettles yet also sparks curiosity. — https://noky.io/en/zurich/events/unlesbar-6296/
- Tuesday 10 November, Renaming – People, Things, Places — Völkerkundemuseum der Universität Zürich — "Renaming – People, Things, Places" is a special exhibition at the Museum of Ethnology of the University of Zurich. — https://noky.io/en/zurich/events/renaming-people-things-places-59608/
- Thursday 5 November, Sabine Marcelis – Light and Color — Museum für Gestaltung — Free — This is the opening (vernissage) of the exhibition "Sabine Marcelis – Light and Color" at the Museum für Gestaltung Zürich at the Toni-Areal. — https://noky.io/en/zurich/events/sabine-marcelis-light-and-color-6311/
- Sunday 1 November, until 17 Jan Wir und der Krieg — Landesmuseum — Free — "Wir und der Krieg" is an exhibition at the Landesmuseum Zürich. — https://noky.io/en/zurich/events/wir-und-der-krieg-69478/