Market Research and Consumer Insight – Book Launch - Robin J. Birn

A book launch celebrating 'Market Research and Consumer Insight', with a talk by the author followed by conversation, open to students, alumni, local business owners, partners and faculty alike. The author is Robin J. Birn, a marketing professional, management trainer, mentor and academic at St Mary's University, Twickenham, who has worked as a researcher and consultant with major brands for 50 years. His new book explores how market research, consumer insight and data analytics inform and underpin marketing and communications planning, showing how to turn market intelligence into data-driven decisions and campaign plans. Places can be secured by emailing [email protected].