Effectuation: a workshop on starting with what you have.

A hands-on workshop on “Effectuation”, an entrepreneurial approach identified by the researcher Saras Sarasvathy: instead of starting with a fixed goal and detailed plan, expert entrepreneurs begin with what they already have – asking who they are, what they know and whom they know. The workshop is led by Dr. Susan Müller, Professor of Entrepreneurship at Bern University of Applied Sciences. Participants experience the principles through a practical exercise and then reflect on how to apply the approach to their own ideas, projects or ventures. The event is free of charge, but registration is requested.