Recht haben reicht nicht: warum gute QM-Argumente häufig nicht ankommen
Deutsche Gesellschaft für Qualität, Unter den Eichen 128, 12203 Berlin, Lichterfelde
About
A talk followed by discussion on why factually sound arguments in quality management often fail to land. The author Tanja Föhr draws on social psychology, behavioural economics and persuasion research to show what decides whether listeners really pay attention or switch off inside. Behind it is the Deutsche Gesellschaft für Qualität with its Braunschweig regional circle, holding the event in person. Language, identity, perceived losses and the question of who delivers a message are covered, applied to audit meetings, management systems, ISO topics and sustainability.
Written by a model, sources: dgq.de
Venue
Deutsche Gesellschaft für Qualität is in Berlin’s Lichterfelde.
Unter den Eichen 128, 12203 Berlin
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