Grafik: the power of visual language in everyday design.

«Grafik. Visuelle Gestaltung im Alltag» is an exhibition about the power of visual language. Using historical posters and objects from the graphic collection of the Swiss National Museum, it shows how graphic design creates desire, transports stereotypes and shapes cultural identities. A second part makes the design tools and craft processes visible, from poster design and logos to typography. Interactive stations invite visitors to get hands-on.